NAME: Alvaro Rodríguez
CAN YOU DESCRIBE YOUR COMPANY?
Miami’s Histeria Music is a music production and audio post company. Since its foundation in 2003 we have focused on supporting our clients’ communication needs with powerful music and sound that convey a strong message and create a bond with the audience. We offer full audio post production, music production, and sound design services for advertising, film, TV, radio, video games and the corporate world.
WHAT’S YOUR JOB TITLE?
CEO/ Chief Audio Engineer
WHAT DOES THAT ENTAIL?
As an audio post engineer, I work on 5.1 and stereo mixing, ADR and voiceover recordings, voiceover castings and talent direction, music search and editing, dialogue cleanup, remote recording via ISDN and/or Source Connect and sound design.
As the owner and founder of the studio, I take care of a ton of things. I make sure our final productions are of the highest quality possible, and handle client services, PR, bookkeeping, social media and marketing. Sometimes it’s a bit overwhelming but I wouldn’t trade it for anything else!
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Some people might think that I just sit behind a console, pushing buttons trying to make things sound pretty. In reality, I do much more than that. I advise creative and copywriters on changes in scripts that might help better fit whatever project we are recording. I also direct talent using creative vocabulary to ensure that their delivery is adequate and their performance hits that emotion we are trying to achieve. I get to sound design, edit and move audio clips around on my DAW, almost as if I were composing a piece of music, adding my own sound to the creative process.
WHAT’S YOUR FAVORITE PART OF THE JOB?
Sound design! I love it when I get a video from any of our clients that has no sound whatsoever, not even a scratch recording of a voiceover. This gives me the opportunity to add my signature sound and be as creative as possible and help tell a story. I also love working on radio spots. Since there is no video to support the audio, I usually get to be a bigger part of the creative process once we start putting together the spots. Everything from the way the talent is recorded to the sounds and the way phrases and words are edited together is something I’ll never get tired of doing.
WHAT’S YOUR LEAST FAVORITE?
Sales. It’s tricky because as the owner when you succeed, it’s the best feeling in the world, but it can be very frustrating and overwhelming sometimes.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
During work it has to be that moment you get the email saying the spots have been approved and are ready for traffic. On a personal level, it’s when I take my nine-year old to soccer practice, usually around 6pm
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Wow, I have no idea how to answer this question. I can’t see myself doing anything else, really, although I’ll add that I am an avid home brewer and enjoy the craft quite a bit.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
Ever since I was a kid I had this fascination with things that make sounds. I was always drawn to a guitar or simply buckets I could smack and make some sort of a rhythmic pattern. After high school, I went to college and started studying business administration, only to follow in my dad and brother’s steps. Not to anyone’s surprise I quit after the second semester and ended up doing a bit of soul searching. Long story short, I ended up attending Full Sail University where I graduated in the Recording Arts program back in 2000
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
This year started with a great and fun project for us. We are recording ADR for the Netflix series Bloodline. We are also currently working on the audio post and film scoring of a short film called Andante based on a story from Argentinian author Julio Cortazar.
Also worth mentioning is that we recently concluded the audio post for seasons one and two of the MTV show Ridículos, which is the Spanish and Portuguese language adaptations of the original English version of Ridiculousness that currently airs in Latin America and Brazil.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
The first project I ever did for the advertising industry. I was 23 and a recent graduate of Full Sail. All the stars and planets aligned and a campaign for Budweiser — both for the general and US Hispanic markets — landed in my lap. This came from Del Rivero Messianu DDB (currently known as ALMA DDB, Ad Age’s 2017 multicultural agency of the year).
I was living with my parents at the time and had a small home studio in the garage. No Pro Tools, no Digi Beta, just good-old Cool Edit and a VHS player (yes, I manually pressed play on the VHS and Cool Edit to sync my music to picture). Long story short, I ended up writing and producing the music for that TV spot. This led to me unavoidably opening the doors of Histeria Music to the public in 2003.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
iZotope’s RX Post Production Suite, Telos Zephyr Xstream ISDN box and Source Connect. I also use the FabFilter Pro-Q 2 quite a bit.
WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Facebook, Twitter and LinkedIn.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I live in Miami and the beach is my backyard, so I find myself relaxing for hours at the beach on weekends. I love to spend time with my family during my son’s soccer practices and games. When I am really stressed and need to be alone, I tend to brew some crafty beers at home. Great hobby!