By Brady Betzel
When you hear the name Polaroid, your mind likely serves up an image of an instant camera, but that image might vary depending on your age. Not long ago, the once ubiquitous company sold off its last instant film factory — to a very interesting company named Impossible — and began to produce new cameras for the digital age as well as boatloads of camera accessories. (Check out their refurbished Polaroid format cameras and film here.)
You can pretty much find anything you want among Polaroid’s offerings, from sliders to their own HD action camera. For this article, I chose to focus on three camera accessories that I think every prosumer videographer could make use of. Because, let’s be honest, many editors and video pros shoot their own projects on the side, so why not be outfitted for the job? And let’s not forget those filmmakers who aren’t precious about getting just the right shot, whether it’s with a Canon DSLR or a GoPro.
Panorama Pan Head
Up first is the Polaroid remote controlled 360-degree Panorama Pan Head. It’s a small, mountable, remote-controllable, motorized pan mount for your GoPro, smart phone or any camera weighing around 1.2 pounds. Physically, it’s a little smaller than a tennis ball. It has fold-out legs that can act as a surprisingly sturdy stand, or it can be mounted to a standard tripod via its ¼-inch screw mount.
Since I love to shoot using GoPro cameras, I wanted to test this out with my Hero 5 Black Edition. Along with the pan head, you get a detachable GoPro Mount, a smart phone holder to get those panoramic pictures and a remote.
The remote has a less-than-awesome design, but it works! Once you mount your camera of choice, you can go left and right, faster and slower, press one button to rotate the camera 75 degrees and return home, or set up a rotational timelapse by telling it to rotate five degrees every 10 seconds.
If you are looking at this for panoramic shots on your iPhone or Samsung Android phone, you can connect the Bluetooth and use the remote as a wireless shutter trigger. I have to say that the Bluetooth connected easily and quickly, which doesn’t always happen in life, so I was particularly happy about that. The pan head is rechargeable via an included micro USB cable. It only took me a few hours to recharge, but the manual says up to eight hours for a full charge.
In my experience, the pan head isn’t a necessary piece of equipment. It’s more a fun piece of niche hardware that you will use in few shoots. If you shoot a ton of panoramic shots and want them to be consistent then the pan head is for you. The timelapse feature is interesting but I’ve messed around with some “egg timers” that people have retrofitted with 1/4-inch screw mounts that have been just as good and cost a lot less. You can find this Polaroid 360 Pan Head on Amazon.com for $49.99.
Up next is the Polaroid 24-inch Rail Track Slider. There are a lot of sliders on the market and some for almost impossibly cheap prices. The Polaroid slider comes in two varieties: 24-inch and 48-inch. I do a lot of product shooting for these reviews, so the 24-inch was just the right size for me.
I tested it out with a ball head tripod mount holding a Blackmagic Pocket Cinema Camera and zoom lens. Sliders really add another level of professionalism to any video, so if you are looking to take your shots to the next level definitely buy a camera slider. A few pushes and slides really make a difference and add some great dimensionality to any shot. Polaroid’s slider has detachable and adjustable legs, tension adjustment on the carriage itself to adjust slide speeds and a ¼-inch screw mount on the bottom to mount onto a tripod.
In addition, it has ¼-inch mounts on either side of the slider to mount it vertically to a tripod. I used the slider quite a few times and noticed that it worked well. I also noticed that the sliding of the carriage wasn’t always consistent; even when I was super-cautious and careful I would get some bumps. The carriage screw wasn’t as consistent as I would have liked, but for $99 you need to remember you aren’t getting a $1,700 Syrp motion-controlled slider. The slider itself is relatively light, comes in a very sturdy bag with handles and transports easily.
Last on the list is the Polaroid 65-inch Varipod — a telescoping monopod with removable tripod balance stand. Polaroid has really stuck to keeping prices low with their accessories, and they continue with the Varipod, which is priced at $49.99. While cheap, the monopod is very sturdy. I didn’t have a problem mounting my Canon DSLR with lens.
I was feeling particularly brave and decided to let the monopod hold my DSLR by itself — the Varipod held up just fine. The Varipod can get up to 65-inches tall, but I never needed it to go that high. One trick hidden inside the screw mount is that you can flip over the ⅜-inch screw and on the bottom is a ¼-inch screw mount. The best part about the Varipod is the detachable legs. If you want to take the legs off and use them as a sort of table tripod you can.
Polaroid has thrown every camera accessory against the wall to see what sticks. While the monopod and the pan head are interesting, and if you need them you will know, the real gem is the Polaroid 24-inch slider. If you buy one accessory other than a sweet lens, lighting or a tripod, you need to buy a slider. For $99 you really get a great starting slider and may never need to buy one again. I warn you though, once you start using the slider you might get sucked down the motorized slider rabbit hole.
You can find these Polaroid accessories on Amazon.com for purchase.
Brady Betzel is an Emmy-nominated online editor at Margarita Mix in Hollywood, working on Life Below Zero and Cutthroat Kitchen. You can email Brady at email@example.com. Follow him on Twitter @allbetzroff.