Tag Archives: Axel Ericson

Industry vets open NYC post boutique Twelve

Colorist Lez Rudge and veteran production and post executives Marcelo Gandola, Axel Ericson and Ed Rilli have joined forces to launch New York City-based Twelve, a high-end post boutique for the advertising, film and television industries. Twelve has already been working on campaigns for Jagermeister, Comcast, Maybelline and the NY Rangers.

Twelve’s 4,500-square-foot space in Manhattan’s NoMad neighborhood features three Blackmagic Resolve color rooms, two Autodesk Flame suites and a 4K DI theater with a 7.1 Dolby surround sound system and 25-person seating capacity. Here, clients also have access to a suite of film and production services — editorial, mastering, finishing and audio mixing — as part of a strategic alliance with Ericson and his team at Digital Arts. Ericson, who brings 25 years of experience in film and television, also serves as managing partner of Twelve.

From Twelve’s recent Avion tequila campaign.

Managing director Rilli will handle client relations, strategy, budgets and deadlines, among other deliverables for the business. He was previously head of production at Nice Shoes for 17 years. His long list of agency clients includes Hill Holiday, Publicis, Grey and Saatchi & Saatchi and projects for Dunkin Donuts, NFL, Maybelline and Ford.

Gandola was most recently chief operations officer at Harbor Picture Company. Other positions include EVP at Hogarth, SVP of creative services at Deluxe, VP of operations at Company 3 and principal of Burst @ Creative Bubble, a digital audio and sound design company.

On the creative side, Rudge was formerly a colorist and partner at Nice Shoes. Since 2015, Rudge has also been focusing on his directorial career. His most recent campaign for the NY Rangers and Madison Square Garden — a concept-to-completion project via Twelve — garnered more than 300,000 Facebook hits on its first day.

While Twelve is currently working on short-form content, such as commercials and marketing campaigns, the company is making a concerted effort to extend its reach into film and television. Meanwhile, the partners also have a significant roster expansion in the works.

“After all of these years on both the vendor and client side, we’ve learned how best to get things done,” concludes Gandola. “In a way, technology has become secondary, and artistry is where we keep the emphasis. That’s the essence of what we want to provide clients, and that’s ultimately what pushed us to open our own place.”

Main Image (L-R): Ed Rilli, Axel Ericson, Lez Rudge & Marcelo Gandola

Audio post vet Rex Recker joins Digital Arts in NYC

Rex Recker has joined the team at New York City’s Digital Arts as a full-time audio post mixer and sound designer. Recker, who co-founded NYC’s AudioEngine after working as VP and audio post mixer at Photomag recording studios, is an award-winning mixer with a long list of credits. Over the span of his career he has worked on countless commercials with clients including McCann Erickson JWT, Ogilvy & Mather, BBDO, DDB, HBO and Warner Books.

Over the years, Recker has developed a following of clients who seek him out for his audio post mixer talents — they seek his expertise in surround sound audio mixing for commercials airing via broadcast, Web and cinemas. In addition to spots, Recker also mixes long-form projects, including broadcast specials and documentaries.

Since joining the Digital Arts team, Recker has already worked on several commercial campaigns, promos and trailers for such clients as Samsung, SlingTV, Ford, Culturelle, Orvitz, NYC Department of Health, and HBO Documentary Films.

Digital Arts, owned by Axel Ericson, is an end-to-end production, finishing and audio facility.

VDS offering Scratch workstations optimized for 4K, 2K DI, and dailies

MARLBOROUGH, MA – Versatile Distribution Services (VDS), a distributor specializing in integrated solutions for the media and entertainment industry, is offering exclusive 4K and 2K turnkey workstations that feature Assimilate’s Scratch DI software running on HP Z820 workstations in North America and Latin America.

The workstations are available now.

The Scratch systems enable digital cinema and broadcast artists to generate dailies, conform, color correct, and complete the finishing of features, documentaries, videos, and episodic TV within a realtime, integrated, user-friendly workflow.

VDS (http://www.versatiledistributionservices.com/ASSIMILATE.php) has leveraged the collective experience of leaders in 4K, such as Assimilate, HP, Fusion-IO, AJA and Bluefish444, to build systems that remove much of the trial and error when configuring the appropriate CPU, RAM, graphics and storage for popular 4K projectors, displays and output.

“At Digital Arts (www.digital-arts.net), we launched New York City’s first true 4K grading theater,” said Axel Ericson, founder of Digital Arts. “We designed it with the best technologies in order to redefine new standards in film post production. The theater includes world-class brands and products, such as the Christie 4K 4220 projector and Meyer Sound 7.1 Acheron speakers.

“As leaders in the 4K landscape, we chose Assimilate Scratch and Bluefish444 for 4K DI because of its real-time 4K workflow capabilities without the cost of traditional big-iron systems. We’re really excited to learn about the new turnkeys from VDS and Assimilate, because they take a lot of the trial and error out of configuring 4K workflows. This is what the market needs in order to widen the 4K user base.”

Here are some details about the workstations:
• These HP Z820 workstations feature the latest Intel Xeon processors, massively scalable RAM, and five third-gen PCI Express slots, the Z820 is ideal for creative professionals at the top of their game.

• The Scratch Z820 turnkey systems are available in 2K/4K and HD configurations jam-packed with RAM, top-of-the-line Nvidia graphics and storage options from HP, Fusion-IO and others.

• There is 4K HD-SDI preview with AJA’s Kona 3G and full 12-bit HD-SDI preview with Bluefish444’s Epoch|4K SuperNova video card allows artists to preview images in the highest possible bit depth.

• Versatile Distribution Services’ integration experts have experience optimizing the graphics and storage in Scratch systems for a range of high-performance DI and finishing environments, including Christie and Sony 4K projectors and Eizo, Christie and Sharp 4K monitors. VDS tests each 4K and 2K turnkey system in a simulated film and broadcast environment before it ships.