Santa Monica color and post studio Apache has added colorist Cullen Kelly. In addition to Kelly’s hire, the studio also promoted colorist Quinn Alvarez from an assistant’s role.
Kelly joins from Labrador Post, a color grading studio he founded in Austin, Texas. He has relocated to Southern California. Alvarez has been with Apache since 2015, joining from the production company Prettybird, where he handled all post duties and worked closely with its directors and producers.
“We’re currently working on several scripted and documentary shows for Hulu, Netflix and Amazon, in addition to our commercial work for agencies,” says Apache managing partner LaRue Anderson. “We needed additional artists that come with a unique perspective to color grading to handle these assignments, not just helping hands.”
Kelly worked with Apache earlier this year as a freelancer, doing finishing for the debut season of Netflix’s American Vandal series. Kelly, who studied film at the Art Center College of Design in Pasadena before launching his career, worked in several post jobs before focusing on color grading. In addition to his work on the Netflix series, his reel includes short films and promos for The History Channel, FX Networks and SXSW.
When asked what drew him to color grading, Kelly said, “I’m a very visual person, and I love the amount of detail and energy that goes into color work. And it’s so collaborative; you’re working with people and helping bring their vision to life.”
A graduate of UC Berkeley, Alvarez says that while working at Prettybird he learned the craft of color grading from a director’s point of view, stressing the importance of story and substance. “I like the pace of color work, too,” he adds. “There’s always a new challenge, and new clients to work with. It keeps me fresh. And color is typically one of the final stages in a project — you’re putting the polish on things, so to speak, so people always leave happy.”
His reel includes work for such brands as Nike, Absolut, Jack Daniels, Tumi, Toyota, Lexus and Mercedes-Benz, as well as music videos shot by such directors as Paul Hunter, Eric Wareheim and Andy Hines.
Both Kelly and Alvarez use Blackmagic Resolve.
Apache’s branching out from just color to handling finishing is also driving its need to add more creative talent, reports Anderson: “Keeping the color and finish under the same roof, particularly for long-form projects, allows us to swiftly complete a show. That adds valuable time to our clients’ often-constrained post schedules, without compromising the look and feel of the film. And we’re finding that cinematographers and directors are moving to original series work, because it can offer more creative freedom. With the addition of Cullen and the promotion of Quinn, we now have five colorists to help transform their digital visions into reality.”