NAME: Andrew Pearce
COMPANY: Flaunt Productions (@flauntanimation)
CAN YOU DESCRIBE YOUR COMPANY?
Flaunt is a Scottish studio that creates high-quality animation for features, TV, commercials and games. Flaunt is part of the Axis group, which is made up of three collaborating studios with distinct goals, strategies and talent bases.
WHAT’S YOUR JOB TITLE?
WHAT DOES THAT ENTAIL?
As EP, I’m one of the first points of contact in the studio. That means attending events, making new relationships, talking to clients and creatives and pitching and planning projects. My next trip is to Kidscreen Miami in February.
The EPs take the “thousand-foot-view” of projects. First, that’s about helping to assemble the right team and working with the director to develop creative and story. Then it’s about making a solid plan. When a producer takes over, it’s about ensuring that we’re exceeding clients’ expectations, and following the studio’s general strategy.
Flaunt headquarters. Photo: Mike Scott
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
How much we have to adapt to the changing market. There are no right answers to where we place our efforts; it’s a tricky combination of research, intuition, creativity and strategy.
WHAT’S YOUR FAVORITE PART OF THE JOB?
The magic part! When the team comes up with something brilliant. Everyone knows when you’ve got something special, be that a design, a piece of music, an iconic performance or a beautiful shot.
I would also say the sense of excitement: since starting at Axis seven years ago, there has always been a feeling that anything is possible. The founders continue to be supportive of artists and producers who’re keen to push the envelope.
WHAT’S YOUR LEAST FAVORITE?
So much to do, so little time. We see a million opportunities, both in creative and market terms. Our main impediment to trying everything is lack of time and people to explore.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
Random meeting time! There is no set time, but it’s often at the lunch table. We have around 150 people in the studio right now and are planning to peak at 200 mid-year. So there are lots of opportunities for meeting interesting folks and hearing new things.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
A lot of our games clients have great companies — I would love to be part of the casual games explosion.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I think that for the most part, the profession chose me. I’ve always been keen on business development and strategy. I guess after about three years in the industry my path became clear.
Lost in Oz
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We’ve just wrapped up a second feature for Mattel’s Monster High brand, and we are looking forward to the release in spring. Season One of Amazon Studios’ series Lost in Oz is in production now, for which we’re taking care of design and art direction. Our current production is a super-high quality series, about 80 minutes, due for release in summer. We are doing design and animation for the BBC show Dixi and television commercials for Goodgame’s Goodgame Empire.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
Almost every project has some aspect that stood out, but I’d pick our Monster High features. We worked closely with Mattel to create a fresh, bold interpretations of the new toy line. The challenge was in retaining the iconic look of the characters, while updating them to better suit animation.
Mattel was aligned with our goal to create fun stories, packed with humor and charm. The characters weren’t just dolls; we created real, breathing characters that could connect emotionally with kids. Watch out for our making-of video later this month.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
I’ll go for three research tools here, all of which I use daily: LinkedIn, IMDB and Vimeo.
WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Vimeo, LinkedIn, Pinterest and Twitter.
DO YOU LISTEN TO MUSIC WHILE YOU WORK?
If I really have to concentrate, I listen to classical music on headphones.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Stupid fun projects that have no deadlines or client expectations — the last one was a wall-mounted Hot Wheels track for my four-year-old, which wraps around his bedroom. I play on it a lot more than he does.