Tag Archives: Aleve

Behind the Title: Stir Post Audio sound designer/mixer Nick Bozzone

NAME: Nick Bozzone

COMPANY: Chicago’s Stir Post Audio (@STIRpost)

DESCRIBE YOUR COMPANY:
Stir Post Audio is comprised of engineers, mixers, sound designers and producers, who transform audio mixes into what we call “sonic power shots.”

WHAT’S YOUR JOB TITLE?
Senior Sound Designer/Mixer

WHAT DOES THAT ENTAIL?
As a post sound professional, there are many different disciplines of audio that I use on a day-to-day basis — voiceover recording/mic techniques (ADR included), creative sound designing, voiceover and music editing, 5.1 and stereo broadcast (LKFS) mixing, as well as providing a positive (and fun) voice in the room.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
The term sound designer envelops more than simply spotting stock sound effects to picture, it’s an opportunity to be as creative as my mind allows. It’s a chance at making a sonic signature —a signature that, most of the time, is associated with the product itself. I have been very fortunate through my career so far to have worked on these types of commercial campaigns and short films… projects that have allowed me to stretch my sonic imagination.

WHAT’S YOUR FAVORITE PART OF THE JOB?
My favorite part of the job is when its time to mix. Mixing can be just as creative, if not more so, as sound design. There are a lot of technical aspects to mixing heavy-hitting commercials. Most of the time there are a bunch of very dynamic elements going on at the same time. The finesse of a great mix is the ability to take all of these things, bring them all together and have them all sitting in their own spot.

WHAT’S YOUR LEAST FAVORITE?
It may be my least favorite part, but it’s a necessary evil… archiving!

WHAT’S YOUR FAVORITE TIME OF THE DAY?
During work, it’s when the whole room gives my mix a thumbs up. During the weekend, it’s definitely around sunset. For whatever reason, no matter how tired I am, around sunset is when my body kicks into its second wind and I become a night owl (or at least I used to be one before my daughter was born five months ago).

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
“If you love what you do, you’ll never work a day in your life.” That was told to me when I entered college, and I took that quote to heart. Originally, I thought that I wanted to be a creative writer and then I had an interest in being a hypnotherapist. Both were interesting to me, but neither one was holding my interest for very long. Thankfully, I took an introductory class in Pro Tools. That one class showed me that there could be a future in sound. You never know where you’ll get your inspiration.

Nick creating sounds for Mist Twst.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Many projects that come through our doors require quite a bit of strategy with regard to the intention or emotion of the project. I worked on the re-branding campaign for Pepsi’s Sierra Mist, which changed its name to Mist Twst.

There were a lot of very specific sound design elements I created in that session. The intention was to not just make an everyday run-of-the-mill soda commercial; we wanted it to feel crisp, clean and natural like the drink. So, we went to the store and bought a bunch of different fruits and vegetables, and recorded ourselves cutting, squeezing, and dropping them into a fizzy glass of Mist Twst. We even recorded ourselves opening soda cans at different speeds and pouring soda into glasses with and without ice.

I also worked on a really fun 5 Gum radio campaign that won a Radio Mercury Award. The concept was a “truth or dare” commercial geared toward people streaming music with headphones on. It allows the listener to choose whether to play along with listening to the left headphone for a truth, or the right headphone to do a dare.

We did campaign for Aleve with beautiful film showing a grandfather on an outing with his granddaughter at an amusement park and suddenly he throws his back out. The entire park grinds to a halt as a result — visually and audio-wise. There was a lot of sound design involved in this process, and was a very fun and creative experience.

Kerrygold

For a recent package of TV spots for Kerrygold, the Irish dairy group, created by Energy BBDO. my main goal for “Made for this Moment” was to let the gentile music track and great lyrics have center stage and breathe, as if they were their own character in the story. My approach to the sound design was to fill out each scene with subtle sound design elements that are almost felt and not heard… nothing poking through further than anything else, and nothing competing with the music, only enhancing the overall mood.”