Tag Archives: Adobe Creative Suite

ESPN’s NBA coverage gets a rebrand

The bi-coastal studio Big Block recently collaborated with ESPN to develop, design and animate a rebrand package that promotes their NBA coverage. With nearly a year of design development, the studio’s role expanded beyond a simple production partner, with Big Block executive creative director Curtis Doss and managing director Kenny Solomon leading the charge.

The package, which features a rich palette of textures and fluid elegance, was designed to reflect the style of the NBA. Additionally, Big Block embedded what they call “visual touchstones” to put the spotlight on the stars of the show — the NBA players, the NBA teams and the redesigned NBA and ESPN co-branded logo.

Big Block and ESPN’s creative teams — which included senior coordinating producer for the NBA on ESPN Tim Corrigan — collaborated closely on the logos. The NBA’s was reconfigured and simplified, allowing it to combine with ESPN’s as well as support the iconic silhouette of Jerry West as the centerpiece of the new creation.

Next, the team worked on taking the unique branding and colors of each NBA team and using them as focal points within the broadcasts. Team logos were assembled and rendered and given textures and fast-moving action, providing the broadcast with a high-end look that Big Block and ESPN feel match the face of the league itself.

Big Block provided ESPN with a complete toolkit for the integration of live game footage with team logos, supers, buttons and transitions, as well as team and player-based information like player comparisons and starting lineups. The materials were designed to be visually cohesive between ESPN’s pre-show, game and post-show broadcasts, with Big Block crafting high-end solutions to keep the sophisticated look and feel consistent across the board.

When asked if working with such iconic logos added some challenges to the project, Doss said, “It definitely adds pressure anytime your combining multiple brands, however it was not the first time ESPN and NBA have collaborated, obviously. I will say that there were needs unique to each brand that we absolutely had to consider. This did take us down many paths during the design process, but we feel that the result is a very strong marriage of the two icons that both benefit from a brand perspective.”

In terms of tools, the studio called on Adobe’s Creative Suite and Maxon Cinema 4D. Final renders were done in Cinema 4D’s Physical Render.

Bluefish444 offers new SDI features for Adobe CC, Media Composer 8, Scratch 8

Over the past week or so, Bluefish444 has made multiple announcements focused on an updated Windows Installer (V5.12.0) for its SDI input/output cards specifically for partner products Assimilate Scratch 8, Adobe Creative Cloud 2014 and Avid’s Media Composer 8.


Bluefish444 has released Windows installer 5.12.0, a Windows 7/8 driver compatible with the Epoch|4K Supernova and Epoch|Supernova S+ cards supporting new high frame rate YUV SDI output from Assimilate Scratch 8 software.

New support includes: 4K SDI output as 4096×2160 at 60fps and a much anticipated 2k/4k at 48fps SDI output.

 Bluefish444’s 5.12.0 Windows 7/8 installer support for Adobe Creative Cloud (2014) includes compatibility with all Create, Epoch and Epoch 4K Supernova video cards.

This free release also provides added functionality for live capture of 4K SDI as 4096×2160 at 60fps from digital cinema cameras using Epoch|4K Supernova and Adobe Premiere Pro CC 2014. 

The 5.12.0 Windows7/8 installer is a major update for Adobe After Effects CC 2014 users, adding 4K/2K/HD/SD RGB/YUV SDI output, full support for Adobe Mercury transmit and audio monitoring through ASIO 64.

“Bluefish444 has lifted the bar for 4K SDI high frame rate workflows with new 4K 60p SDI capture through Adobe Premiere Pro, 4K 60p SDI preview through Adobe After Effects and Assimilate Scratch 8,” says Tom Lithgow, Bluefish444 product specialist. “Bluefish444 is committed to offering our customer base the full gamut of 4K 60p workflow options and our new Windows 7/8 installer extends that support to Bluefish444 Adobe and Assimilate customers.”

Windows Installer 5.12.0 is also compatible with all Bluefish444 Epoch hardware and the Create | 3D Ultra supporting dedicated HD 1080p 30 YUV/RGB SDI I/O for Avid Media Composer 8 and Avid Symphony.

The new installer is freely available for all Bluefish444 Epoch and Create customers from the Bluefish444 homepage and is compatible with the complementary Bluefish444 Symmetry and Bluefish444 Fluid applications: IngeStore and DNxHD IngeStore.