Tag Archives: 360 video

Review: Blackmagic’s Fusion 9

By David Cox

At Siggraph in August, Blackmagic Design released a new version of its compositing software Fusion. For those not familiar with Fusion, it is a highly flexible node-based compositor that can composite in 2D and 3D spaces. Its closest competitor is Nuke from The Foundry.

The raft of new updates in Version 9 could be categorized into one of two areas: features created in response to user requests, and a set of tools for VR. Also announced with the new release is a price drop to $299 for the full studio version, which, judging by global resellers instantly running out of stock (Fusion ships via dongle), seems to have been a popular move!

As with other manufacturers in the film and broadcast area, the term “VR” is a little misused as they are really referring to “360 video.” VR, although a more exciting term, would demand interactivity. That said, as a post production suite for 360 video, Fusion already has a very strong tool set. It can create, manipulate, texture and light 3D scenes made from imported CGI models and built-in primitives and particles.

Added in Version 9 is a spherical camera that can capture a scene as a 360 2D or stereo 3D image. In addition, new tools are provided to cross-convert between many 360 video image formats. Another useful tool allows a portion of a 360-degree image to be unwrapped (or un-distorted) so that restoration or compositing work can be easily carried out on it before it is perfectly re-wrapped back into the 360-degree image.

There is also a new stabilizer for 360 wrap-around shots. A neat feature is that Fusion 9 can directly drive VR headsets such as Oculus Rift. Within Fusion, any node can be routed to any viewing monitor and the VR headset simply presents itself as an extra one of those.

Notably, Blackmagic has opted not to tackle 360-degree image stitching — the process by which images from multiple cameras facing in different directions are “stitched” together to form a single wrap-around view. I can understand this — on one hand, there are numerous free or cheap apps that perform stitching and so there’s no need for Blackmagic to reinvent that wheel. On the other hand, Blackmagic targets the mass user area, and given that 360 video production is a niche activity, productions that strap together multiple cameras form an even smaller and decreasing niche due to the growing number of single-step 360-degree cameras that provide complete wrap-around images without the need for stitching.

Moving on from VR/360, Fusion 9 now boasts some very significant additional features. While some Fusion users had expressed concerned that Blackmagic was favoring Resolve, in fact it is now clear that the Fusion development team have been very busy indeed.

Camera Tracker
First up is an embedded camera tracker and solver. Such a facility aims to deduce how the original camera in a live-action shoot moved through the scene and what lens must have been on it. From this, a camera tracker produces a virtual 3D scene into which a compositor can add objects that then move precisely with the original shot.

Fusion 9’s new camera tracker performed well in tests. It requires the user to break the process down into three logical steps: track, refine and export. Fusion initially offers auto-placed trackers, which follow scores of details in the scene quite quickly. The operator then removes any obviously silly trackers (like the ones chasing around the moving people in a scene) and sets Fusion about the task of “solving” the camera move.

Once done, Fusion presents a number of features to allow the user to measure the accuracy of the resulting track and to locate and remove trackers that are adversely affecting that result. This is a circular process by which the user can incrementally improve the track. The final track is then converted into a 3D scene with a virtual camera and a point cloud to show where the trackers would exist in 3D space. A ground plane is also provided, which the user can locate during the tracking process.

While Fusion 9’s camera tracker perhaps doesn’t have all the features of a dedicated 3D tracker such as SynthEyes from Andersson Technologies, it does satisfy the core need and has plenty of controls to ensure that the tool is flexible enough to deal with most scenarios. It will certainly be received as a welcome addition.

Planar Tracker
Next up is a built-in “planar” tracker. Planar trackers work differently than classic point trackers, which simply try to follow a small area of detail. A planar tracker follows a larger area of a shot, which makes up a flat plane — such as a wall or table top. From this, the planar tracker can deduce rotation, location, scale and perspective.

Fusion 9 Studio’s new planar tracker also performed well in tests. It assessed the track quickly and was not easily upset by foreground objects obscuring parts of the tracked area. The resulting track can either be used directly to insert another image into the resulting plane or to stabilize the shot, or indirectly by producing a separate Planar Transform node. This is used to warp any other asset such as a matte for rotoscoping work.

Inevitably, any planar tracker will be compared to the long-established “daddy” of them all, Mocha Pro from Boris FX. At a basic level, Fusion’s planar tracker worked just as well as Mocha, creating solid tracks from a user-defined area nicely and quickly. However, I would think that for complex rotoscoping, where a user will have many roto layers, driven by many tracking sources, with other layers acting as occlusion masks, Mocha’s working environment would be easier to control. Such a task would lead to many, many wired up nodes in Fusion, whereas Mocha would present the same functions within a simper layer-list. Of course, Mocha Pro is available as an OFX plug-in for Fusion Studio anyway, so users can have the best of both worlds.

Delta Keyer
Blackmagic also added a new keyer to Fusion called the Delta Keyer. It is a color difference keyer with a wide range of controls to refine the resulting matte and the edges of the key. It worked well when tested against one of my horrible greenscreens, something I keep for these very occasions!

The Delta Keyer can also take a clean plate as a reference input, which is essentially a frame of the green/bluescreen studio without the object to be keyed. The Delta Keyer then uses this to understand which deviations from the screen color represent the foreground object and which are just part of an uneven screen color.

To assist with this process, there is also a new Clean Plate node, which is designed to create an estimate of a clean plate in the absence of one being available from the shoot (for example, if the camera was moving). The combination of the clean plate and the Delta Keyer produced good results when challenged to extract subtle object shadows from an unevenly lit greenscreen shot.

Studio Player
Studio Player is also new for Fusion 9 Studio; it’s a multi-station shot review tool. Multiple versions of clips and comps can be added to the Studio Player’s single layer timeline, where simple color adjustments and notes can be added. A neat feature is that multiple studio players in different locations can be slaved together so that cross-facility review sessions can take place, with everyone looking at the same thing at the same time, which helps!

Fusion 9 Studio also supports the writing of Apple-approved Pro Res from all its supported platforms, including Windows and Linux. Yep – you read that right. Other format support has also been widened and improved, such as faster native handling for DNxHR codecs, for example.

Summing Up
All in all, the updates to Fusion 9 are comprehensive and very much in line with what professional users have been asking for. I think it certainly demonstrates that Blackmagic is as committed to Fusion as Resolve, and at $299, it’s a no-brainer for any professional VFX artist to have available to them.

Of course, the price drop shows that Blackmagic is also aiming Fusion squarely at the mass independent filmmaker market. Certainly, with Resolve and Fusion, those users will have pretty much all the post tools they will need.

Fusion by its nature and heritage is a more complex beast to learn than Resolve, but it is well supported with a good user manual, forums and video tutorials. I would think it likely that for this market, Fusion might benefit from some minor tweaks to make it more intuitive in certain areas. I also think the join between Resolve and Fusion will provide a lot of interest going forward for this market. Adobe has done a masterful job bridging Premiere and After Effects. The join between Resolve and Fusion is more rudimentary, but if Blackmagic gets this right, they will have a killer combination.

Finally, Fusion 9 extends what was already a very powerful and comprehensive compositing suite. It has become my primary compositing device and the additions in version 9 only serve to cement that position.


David Cox is a VFX compositor and colorist with 20+ years experience. He started his career with MPC and The Mill before forming his own London-based post facility. Cox recently created interactive projects with full body motion sensors and 4D/AR experiences.

Recording live musicians in 360

By Luke Allen

I’ve had the opportunity to record live musicians in a couple of different in-the-field scenarios for 360 video content. In some situations — such as the ubiquitous 360 rock concert video — simply having access to the board feed is all one needs to create a pretty decent spatial mix (although the finer points of that type of mix would probably fill up a whole different article).

But what if you’re shooting in an acoustically interesting space where intimacy and immersion are the goal? What if you’re in the field in the middle of a rainstorm without access to AC power? It’s clear that in most cases, some combination of ambisonic capture and close micing is the right approach.

What I’ve found is that in all but a few elaborate set-ups, a mobile ambisonic recording rig (in my case, built around the Zaxcom Nomad and Soundfield SPS-200) — in addition to three to four omni-directional lavs for close micing — is more than sufficient to achieve excellent results. Last year, I had the pleasure of recording a four-piece country ensemble in a few different locations around Ireland.

Micing a Pub
For this particular job, I had the SPS and four lavs. For most of the day I had planted one Sanken COS-11 on the guitar, one on the mandolin, one on the lead singer and a DPA 4061 inside the upright bass (which sounded great!). Then, for the final song, the band wanted to add a fiddle to the mix — yet I was out of mics to cover everything. We had moved into the partially enclosed porch area of a pub with the musicians perched in a corner about six feet from the camera. I decided to roll the dice and trust the SPS to pick up the fiddle, which I figured would be loud enough in the small space that a lav wouldn’t be used much in the mix anyways. In post, the gamble paid off.

I was glad to have kept the quieter instruments mic’d up (especially the singer and the bass) while the fiddle lead parts sounded fantastic on the ambisonic recordings alone. This is one huge reason why it’s worth it to use higher-end Ambisonic mics, as you can trust them to provide fidelity for more than just ambient recordings.

An Orchestra
In another recent job, I was mixing for a 360 video of an orchestra. During production we moved the camera/sound rig around to different locations in a large rehearsal stage in London. Luckily, on this job we were able to also run small condensers into a board for each orchestra section, providing flexibility in the mix. Still, in post, the director wanted the spatial effect to be very perceptible and dynamic as we jump around the room during the lively performance. The SPS came in handy once again; not only does it offer good first-order spatial fidelity but a wide enough dynamic range and frequency response to be relied on heavily in the mix in situations where the close-mic recordings sounded flat. It was amazing opening up those recordings and listening to the SPS alone through a decent HRTF — it definitely exceeded my expectations.

It’s always good to be as prepared as possible when going into the field, but you don’t always have the budget or space for tons of equipment. In my experience, one high-quality and reliable ambisonic mic, along with some auxiliary lavs and maybe a long shotgun, are a good starting point for any field recording project for 360 video involving musicians.


Sound designer and composer Luke Allen is a veteran spatial audio designer and engineer, and a principal at SilVR in New York City. He can be reached at luke@silversound.us.

Timecode and GoPro partner to make posting VR easier

Timecode Systems and GoPro’s Kolor team recently worked together to create a new timecode sync feature for Kolor’s Autopano Video Pro stitching software. By combining their technologies, the two companies have developed a VR workflow solution that offers the efficiency benefits of professional standard timecode synchronization to VR and 360 filming.

Time-aligning files from the multiple cameras in a 360° VR rig can be a manual and time-consuming process if there is no easy synchronization point, especially when synchronizing with separate audio. Visually timecode-slating cameras is a disruptive manual process, and using the clap of a slate (or another visual or audio cue) as a sync marker can be unreliable when it comes to the edit process.

The new sync feature, included in the Version 3.0 update to Autopano Video Pro, incorporates full support for MP4 timecode generated by Timecode’s products. The solution is compatible with a range of custom, multi-camera VR rigs, including rigs using GoPro’s Hero 4 cameras with SyncBac Pro for timecode and also other camera models using alternative Timecode Systems products. This allows VR filmmakers to focus on the creative and not worry about whether every camera in the rig is shooting in frame-level synchronization. Whether filming using a two-camera GoPro Hero 4 rig or 24 cameras in a 360° array creating resolutions as high as 32K, the solution syncs with the same efficiency. The end results are media files that can be automatically timecode-aligned in Autopano Video Pro with the push of a button.

“We’re giving VR camera operators the confidence that they can start and stop recording all day long without the hassle of having to disturb filming to manually slate cameras; that’s the understated benefit of timecode,” says Paul Bannister, chief science officer of Timecode Systems.

“To create high-quality VR output using multiple cameras to capture high-quality spherical video isn’t enough; the footage that is captured needs to be stitched together as simply as possible — with ease, speed and accuracy, whatever the camera rig,” explains Alexandre Jenny, senior director of Immersive Media Solutions at GoPro. “Anyone who has produced 360 video will understand the difficulties involved in relying on a clap or visual cue to mark when all the cameras start recording to match up video for stitching. To solve that issue, either you use an integrated solution like GoPro Omni with a pixel-level synchronization, or now you have the alternative to use accurate timecode metadata from SyncBac Pro in a custom, scalable multicamera rig. It makes the workflow much easier for professional VR content producers.”

Comprimato plug-in manages Ultra HD, VR files within Premiere

Comprimato, makers of GPU-accelerated storage compression and video transcoding solutions, has launched Comprimato UltraPix. This video plug-in offers proxy-free, auto-setup workflows for Ultra HD, VR and more on hardware running Adobe Premiere Pro CC.

The challenge for post facilities finishing in 4K or 8K Ultra HD, or working on immersive 360­ VR projects, is managing the massive amount of data. The files are large, requiring a lot of expensive storage, which can be slow and cumbersome to load, and achieving realtime editing performance is difficult.

Comprimato UltraPix addresses this, building on JPEG2000, a compression format that offers high image quality (including mathematically lossless mode) to generate smaller versions of each frame as an inherent part of the compression process. Comprimato UltraPix delivers the file at a size that the user’s hardware can accommodate.

Once Comprimato UltraPix is loaded on any hardware, it configures itself with auto-setup, requiring no specialist knowledge from the editor who continues to work in Premiere Pro CC exactly as normal. Any workflow can be boosted by Comprimato UltraPix, and the larger the files the greater the benefit.

Comprimato UltraPix is a multi-platform video processing software for instant video resolution in realtime. It is a lightweight, downloadable video plug-in for OS X, Windows and Linux systems. Editors can switch between 4K, 8K, full HD, HD or lower resolutions without proxy-file rendering or transcoding.

“JPEG2000 is an open standard, recognized universally, and post production professionals will already be familiar with it as it is the image standard in DCP digital cinema files,” says Comprimato founder/CEO Jirˇí Matela. “What we have achieved is a unique implementation of JPEG2000 encoding and decoding in software, using the power of the CPU or GPU, which means we can embed it in realtime editing tools like Adobe Premiere Pro CC. It solves a real issue, simply and effectively.”

“Editors and post professionals need tools that integrate ‘under the hood’ so they can focus on content creation and not technology,” says Sue Skidmore, partner relations for Adobe. “Comprimato adds a great option for Adobe Premiere Pro users who need to work with high-resolution video files, including 360 VR material.”

Comprimato UltraPix plug-ins are currently available for Adobe Premiere Pro CC and Foundry Nuke and will be available on other post and VFX tools soon. You can download a free 30-day trial or buy Comprimato UltraPix for $99 a year.

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Review: Mettle VR plug-ins for Adobe Premiere

By Barry Goch

I was very frustrated. I took a VR production class, I bought a LG 360 camera, but I felt like I was missing something. Then it dawned on me — I wanted to have more control. I started editing 360 videos using the VR video viewing tools in Adobe Premiere Pro, but I still was lacking the control I desired. I wanted my audience to have a guided, immersive experience without having to be in a swivel chair to get the most out of my work. Then, like a bolt of lightning, it came to me — I needed to rotate the 360 video sphere. I needed to be able to reorient it to accomplish my vision, but how would I do that?

Rotate Sphere plug-in showing keyframing.

Mettle’s Skybox 360/VR Tools are exactly what I was looking for. The Rotate Sphere plug-in alone is worth the price of the entire plug-in package. With this one plug-in, you’re able to re-orient your 360 video without worrying about any technical issues — it gives you complete creative control to re-frame your 360 video — and it’s completely keyframable too! For example, I mounted my 360 camera on my ski helmet this winter and went down a ski run at Heavenly in Lake Tahoe. There are amazing views of the lake from this run, but I also needed to follow the skiers ahead of me. Plus, the angle of the slope changed and the angle to the subjects I was following changed as well. Since the camera was fixed, how could I guide the viewer? By using the Rotate Sphere plug-in from Mettle and keyframing the orientation of the shot as the slope/subject relationship changed relative to my position.

My second favorite plug-in is Project 2D. Without the Project 2D plug-in, when you add titles to your 360 videos they become warped and you have very little control over their appearance. In Project 2D, you create your title using the built-in titler in Premiere Pro, add it to the timeline, then apply the Project 2D Mettle Skybox plug-in. Now you have complete control over the scale, rotation of the titling element and the placement of the title within the 360 video sphere. You can also use the Project 2D plug-in to composite graphics or video into your 360 video environment.

Mobius Zoom transition in action.

Rounding out the Skybox plug-in set are 360 video-aware plug-ins that every content creator needs. What do I mean but 360 video-aware? For example, when you apply a blur that is not 360 video-content-aware, it crosses the seam where the equi-rectangular video’s edges join together and makes the seam unseemly. With the Skybox Blur, Denoise, Glow and Sharpen plug-ins, you don’t have this problem. Just as the Rotate Sphere plug-in does the crazy math to rotate your 360 video without distortion or introducing artifacts, these plug-ins do the same.

Transitioning between cuts in 360 video is an evolving art form. There is really no right or wrong way. Longer cuts, shorter cuts, dissolves and dips to black are some of the basic options. Now, Mettle is adding to our creative toolkit by applying their crazy math skills on transitions in 360 videos. Mettle started with their first pack of four transitions: Mobius Zoom, Random Blocks, Gradient Wipe and Iris Wipe. I used the Mobius Zoom to transition from the header card to the video and then the Iris Wipe with a soft edge to transition from one shot to the next in the linked video.

Check out this video, which uses Rotate Sphere, Project 2D, Mobius Zoom and Iris wipe effects.

New Plug-Ins
I’m pleased to be among the first to show you their second set of plug-ins specifically designed for 360 / VR video! Chroma Leaks, Light Leaks, Spherical Blurs and everyone’s favorite, Light Rays!

Mettle plug-ins work on both Mac and Windows platforms — on qualified systems — and in realtime. The Mettle plug-ins are also both mono- and stereo-aware.

The Skybox plug-in set for Adobe Premiere Pro is truly the answer I’ve been looking for since I started exploring 360 video. It’s changed the way I work and opened up a world of control that I had been wishing for. Try it for yourself by downloading a demo at www.mettle.com.


Barry Goch is currently a digital intermediate editor for Deluxe in Culver City, working on Autodesk Flame. He started his career as a camera tech for Panavision Hollywood. He then transitioned to an offline Avid/FCP editor. His resume includes Passengers, Money Monster, Eye in the Sky and Game of Thrones. His latest endeavor is VR video.

Virtual Reality Roundtable

By Randi Altman

Virtual reality is seemingly everywhere, especially this holiday season. Just one look at your favorite electronics store’s website and you will find VR headsets from the inexpensive, to the affordable, to the “if I win the lottery” ones.

While there are many companies popping up to service all aspects of VR/AR/360 production, for the most part traditional post and production companies are starting to add these services to their menu, learning best practices as they go.

We reached out to a sampling of pros who are working in this area to talk about the problems and evolution of this burgeoning segment of the industry.

Nice Shoes Creative Studio: Creative director Tom Westerlin

What is the biggest issue with VR productions at the moment? Is it lack of standards?
A big misconception is that a VR production is like a standard 2D video/animation commercial production. There are some similarities, but it gets more complicated when we add interaction, different hardware options, realtime data and multiple distribution platforms. It actually takes a lot more time and man hours to create a 360 video or VR experience relative to a 2D video production.

tom

Tom Westerlin

More development time needs to be scheduled for research, user experience and testing. We’re adding more stages to the overall production. None of this should discourage anyone from exploring a concept in virtual reality, but there is a lot of consideration and research that should be done in the early stages of a project. The lack of standards presents some creative challenges for brands and agencies considering a VR project. The hardware and software choices made for distribution can have an impact on the size of the audience you want to reach as well as the approach to build it.

The current landscape provides the following options:
YouTube and Facebook can hit a ton of people with a 360 video, but has limited VR functionality; a WebVR experience, works within certain browsers like Chrome or Firefox, but not others, limiting your audience; a custom app or experimental installation using the Oculus or HTC Vive, allows for experiences with full interactivity, but presents the issue of audience limitations. There is currently no one best way to create a VR experience. It’s still very much a time of discovery and experimentation.

What should clients ask of their production and post teams when embarking on their VR project?
We shouldn’t just apply what we’ve all learned from 2D filmmaking to the creation of a VR experience, so it is crucial to include the production, post and development teams in the design phase of a project.

The current majority of clients are coming from a point of view where many standard constructs within the world of traditional production (quick camera moves or cuts, extreme close-ups) have negative physiological implications (nausea, disorientation, extreme nausea). The impact of seemingly simple creative or design decisions can have huge repercussions on complexity, time, cost and the user experience. It’s important for clients to be open to telling a story in a different manner than they’re used to.

What is the biggest misconception about VR — content, process or anything relating to VR?
The biggest misconception is clients thinking that 360 video and VR are the same. As we’ve started to introduce this technology to our clients, we’ve worked to explain the core differences between these extremely difference experiences: VR is interactive and most of the time a full CG environment, while 360 is video and although immersive, it’s a more passive experience. Each have their own unique challenges and rewards, so as we think about the end user’s experiences, we can determine what will work best.

There’s also the misconception that VR will make you sick. If executed poorly, VR can make a user sick, but the right creative ideas executed with the right equipment can result in an experience that’s quite enjoyable and nausea free.

Nice Shoes’ ‘Mio Garden’ 360 experience.

Another misconception is that VR is capable of anything. While many may confuse VR and 360 and think an experience is limited to passively looking around, there are others who have bought into the hype and inflated promises of a new storytelling medium. That’s why it’s so important to understand the limitations of different devices at the early stages of a concept, so that creative, production and post can all work together to deliver an experience that takes advantage of VR storytelling, rather than falling victims to the limitations of a specific device.

The advent of affordable systems that are capable of interactivity, like the Google Daydream, should lead to more popular apps that show off a higher level of interactivity. Even sharing video of people experiencing VR while interacting with their virtual worlds could have a huge impact on the understanding of the difference between passively watching and truly reaching out and touching.

How do we convince people this isn’t stereo 3D?
In one word: Interactivity. By definition VR is interactive and giving the user the ability to manipulate the world and actually affect it is the magic of virtual reality.

Assimilate: CEO Jeff Edson

What is the biggest issue with VR productions at the moment? Is it lack of standards?
The biggest issue in VR is straightforward workflows — from camera to delivery — and then, of course, delivery to what? Compared to a year ago, shooting 360/VR video today has made big steps in ease of use because more people have experience doing it. But it is a LONG way from point and shoot. As integrated 360/VR video cameras come to market more and more, VR storytelling will become much more straightforward and the creators can focus more on the story.

Jeff Edson

And then delivery to what? There are many online platforms for 360/VR video playback today: Facebook, YouTube 360 and others for mobile headset viewing, and then there is delivery to a PC for non-mobile headset viewing. The viewing perspective is different for all of these, which means extra work to ensure continuity on all the platforms. To cover all possible viewers one needs to publish to all. This is not an optimal business model, which is really the crux of this issue.

Can standards help in this? Standards as we have known in the video world, yes and no. The standards for 360/VR video are happening by default, such as equirectangular and cubic formats, and delivery formats like H.264, Mov and more. Standards would help, but they are not the limiting factor for growth. The market is not waiting on a defined set of formats because demand for VR is quickly moving forward. People are busy creating.

What should clients ask of their production and post teams when embarking on their VR project?
We hear from our customers that the best results will come when the director, DP and post supervisor collaborate on the expectations for look and feel, as well as the possible creative challenges and resolutions. And experience and budget are big contributors. A key issue is, what camera/rig requirements are needed for your targeted platform(s)? For example, how many cameras and what type of cameras (4K, 6K, GoPro, etc.) as well as lighting? When what about sound, which plays a key role in the viewer’s VR experience.

unexpected concert

This Yael Naim mini-concert was posted in Scratch VR by Alex Regeffe at Neotopy.

What is the biggest misconception about VR — content, process or anything relating to VR?
I see two. One: The perception that VR is a flash in the pan, just a fad. What we see today is just the launch pad. The applications for VR are vast within entertainment alone, and then there is the extensive list of other markets like training and learning in such fields as medical, military, online universities, flight, manufacturing and so forth. Two: That VR post production is a difficult process. There are too many steps and tools. This definitely doesn’t need to be the case. Our Scratch VR customers are getting high-quality results within a single, simplified VR workflow

How do we convince people this isn’t stereo 3D?
The main issue with stereo 3D is that it has really never scaled beyond a theater experience. Whereas with VR, it may end up being just the opposite. It’s unclear if VR can be a true theater experience other than classical technologies like domes and simulators. 360/VR video in the near term is, in general, a short-form media play. It’s clear that sooner than later smart phones will be able to shoot 360/VR video as a standard feature and usage will sky rocket overnight. And when that happens, the younger demographic will never shoot anything that is not 360. So the Snapchat/Instagram kinds of platforms will be filled with 360 snippets. VR headsets based upon mobile devices make the pure number of displays significant. The initial tethered devices are not insignificant in numbers, but with the next-generation of higher-resolution and untethered devices, maybe most significantly at a much lower price point, we will see the numbers become massive. None of this was ever the case with stereo 3D film/video.

Pixvana: Executive producer Aaron Rhodes

What is the biggest issue with VR productions at the moment? Is it lack of standards?
There are many issues with VR productions, many of them are just growing pains: not being able to see a live stitch, how to direct without being in the shot, what to do about lighting — but these are all part of the learning curve and evolution of VR as a craft. Resolution and management around big data are the biggest issues I see on the set. Pixvana is all about resolution — it plays a key role in better immersion. Many of the cameras out there only master at 4K and that just doesn’t cut it. But when they do shoot 8K and above, the data management is extreme. Don’t under estimate the responsibility you are giving to your DIT!

aaron rhodes

Aaron Rhodes

The biggest issue is this is early days for VR capture. We’re used to a century of 2D filmmaking and decade of high-definition capture with an assortment of camera gear. All current VR camera rigs have compromises, and will, until technology catches up. It’s too early for standards since we’re still learning and this space is changing rapidly. VR production and post also require different approaches. In some cases we have to unlearn what worked in standard 2D filmmaking.

What should clients ask of their production and post teams when embarking on their VR project?
Give me a schedule, and make it realistic. Stitching takes time, and unless you have a fleet of render nodes at your disposal, rendering your shot locally is going to take time — and everything you need to update or change it will take more time. VR post has lots in common with a non-VR spot, but the magnitude of data and rendering is much greater — make sure you plan for it.

Other questions to ask, because you really can’t ask enough:
• Why is this project being done as VR?
• Does the client have team members who understand the VR medium?
• If not will they be willing to work with a production team to design and execute with VR in mind?
• Has this project been designed for VR rather than just a 2D project in VR?
• Where will this be distributed? (Headsets? Which ones? YouTube? Facebook? Etc.)
• Will this require an app or will it be distributed to headsets through other channels?
• If it is an app, who will build the app and submit it to the VR stores?
• Do they want to future proof it by finishing greater than 4K?
• Is this to be mono or stereo? (If it’s stereo it better be very good stereo)
• What quality level are they aiming for? (Seamless stitches? Good stereo?)
• Is there time and budget to accomplish the quality they want?
• Is this to have spatialized audio?

What is the biggest misconception about VR — content, process or anything relating to VR?
VR is a narrative component, just like any actor or plot line. It’s not something that should just be done to do it. It should be purposeful to shoot VR. It’s the same with stereo. Don’t shoot stereo just because you can — sure, you can experiment and play (we need to do that always), but don’t without purpose. The medium of VR is not for every situation.
Other misconceptions because there are a lot out there:
• it’s as easy as shooting normal 2D.
• you need to have action going on constantly in 360 degrees.
• everything has to be in stereo.
• there are fixed rules.
• you can simply shoot with a VR camera and it will be interesting, without any idea of specific placement, story or design.
How do we convince people this isn’t stereo 3D?
Education. There are tiers of immersion with VR, and stereo 3D is one of them. I see these tiers starting with the desktop experience and going up in immersion from there, and it’s important to the strengths and weakness of each:
• YouTube/Facebook on the desktop [low immersion]
• Cardboard, GearVR, Daydream 2D/3D low-resolution
• Headset Rift and Vive 2D/3D 6 degrees of freedom [high immersion]
• Computer generated experiences [high immersion]

Maxon US: President/CEO Paul Babb

paul babb

Paul Babb

What is the biggest issue with VR productions at the moment? Is it lack of standards?
Project file size. Huge files. Lots of pixels. Telling a story. How do you get the viewer to look where you want them to look? How do you tell and drive a story in a 360 environment.

What should clients ask of their production and post teams when embarking on their VR project?
I think it’s more that production teams are going to have to ask the questions to focus what clients want out of their VR. Too many companies just want to get into VR (buzz!) without knowing what they want to do, what they should do and what the goal of the piece is.

What is the biggest misconception about VR — content, process or anything relating to VR? How do we convince people this isn’t stereo 3D?
Oh boy. Let me tell you, that’s a tough one. People don’t even know that “3D” is really “stereography.”

Experience 360°: CEO Ryan Moore

What is the biggest issue with VR productions at the moment? Is it lack of standards?
One of the biggest issues plaguing the current VR production landscape is the lack of true professionals that exist in the field. While a vast majority of independent filmmakers are doing their best at adapting their current techniques, they have been unsuccessful in perceiving ryan moorehow films and VR experiences genuinely differ. This apparent lack of virtual understanding generally leads to poor UX creation within finalized VR products.

Given the novelty of virtual reality and 360 video, standards are only just being determined in terms of minimum quality and image specifications. These, however, are constantly changing. In order to keep a finger on the pulse, it is encouraged for VR companies to be plugged into 360 video communities through social media platforms. It is through this essential interaction that VR production technology can continually be reintroduced.

What should clients ask of their production and post teams when embarking on their VR project?
When first embarking on a VR project, it is highly beneficial to walk prospective clients through the entirety of the process, before production actually begins. This allows the client a full understanding of how the workflow is used, while also ensuring client satisfaction with the eventual partnership. It’s vital that production partners convey an ultimate understanding of VR and its use, and explain their tactics in “cutting” VR scenes in post — this can affect the user’s experience in a pronounced way.

‘The Backwoods Tennessee VR Experience’ via Experience 360.

What is the biggest misconception about VR — content, process or anything relating to VR? How do we convince people that this isn’t stereo 3D?
The biggest misconception about VR and 360 video is that it is an offshoot of traditional storytelling, and can be used in ways similar to both cinematic and documentary worlds. The mistake in the VR producer equating this connection is that it can often limit the potential of the user’s experience to that of a voyeur only. Content producers need to think much farther out of this box, and begin to embrace having images paired with interaction and interactivity. It helps to keep in mind that the intended user will feel as if these VR experiences are very personal to them, because they are usually isolated in a HMD when viewing the final product.

VR is being met with appropriate skepticism, and is widely still considered a ‘“fad” without the media landscape. This is often because the critic has not actually had a chance to try a virtual reality experience firsthand themselves, and does not understand the wide reaching potential of immersive media. At three years in, a majority of the adults in the United States have never had a chance to try VR themselves, relying on what they understand from TV commercials and online reviews. One of the best ways to convince a doubtful viewer is to give them a chance to try a VR headset themselves.

Radeon Technologies Group at AMD: Head of VR James Knight

What is the biggest issue with VR productions at the moment? Is it lack of standards?
The biggest issue for us is (or was) probably stitching and the excessive amount of time it takes, but we’re tacking that head on with Project Loom. We have realtime stitching with Loom. You can already download an early version of it on GPUopen.com. But you’re correct, there is a lack of standards in VR/360 production. It’s mainly because there are no really established common practices. That’s to be expected though when you’re shooting for a new medium. Hollywood and entertainment professionals are showing up to the space in a big way, so I suspect we’ll all be working out lots of the common practices in 2017 on sets.

James Knight

What should clients ask of their production and post teams when embarking on their VR project?
Double check they have experience shooting 360 and ask them for a detailed post production pipeline outline. Occasionally, we hear horror stories of people awarding projects to companies that think they can shoot 360 without having personally explored 360 shooting themselves and making mistakes. You want to use an experienced crew that’s made the mistakes, and mostly is cognizant of what works and what doesn’t. The caveat there though is, again, there’s no established rules necessarily, so people should be willing to try new things… sometimes it takes someone not knowing they shouldn’t do something to discover something great, if that makes sense.

What is the biggest misconception about VR — content, process or anything relating to VR? How do we convince people this isn’t stereo 3D?
That’s a fun question. The overarching misconception for me, honestly, is just as though a cliché politician might, for example, make a fleeting judgment that video games are bad for society, people are often times making assumptions that VR if for kids or 16 year old boys at home in their boxer shorts. It isn’t. This young industry is really starting to build up a decent library of content, and the payoff is huge when you see well produced content! It’s transformative and you can genuinely envision the potential when you first put on a VR headset.

The biggest way to convince them this isn’t 3D is to convince a naysayer put the headset on… let’s agree we all look rather silly with a VR headset on, and once you get over that, you’ll find out what’s inside. It’s magical. I had the CEO of BAFTA LA, Chantal Rickards, tell me upon seeing VR for the first time, “I remember when my father had arrived home on Christmas Eve with a color TV set in the 1960s and the excitement that brought to me and my siblings. The thrill of seeing virtual reality for the first time was like seeing color TV for the first time, but times 100!”

Missing Pieces: Head of AR/VR/360 Catherine Day

Catherine Day

What is the biggest issue with VR productions at the moment?
The biggest issue with VR production today is the fact that everything keeps changing so quickly. Every day there’s a new camera, a new set of tools, a new proprietary technology and new formats to work with. It’s difficult to understand how all of these things work, and even harder to make them work together seamlessly in a deadline-driven production setting. So much of what is happening on the technology side of VR production is evolving very rapidly. Teams often reinvent the wheel from one project to the next as there are endless ways to tell stories in VR, and the workflows can differ wildly depending on the creative vision.

The lack of funding for creative content is also a huge issue. There’s ample funding to create in other mediums, and we need more great VR content to drive consumer adoption.

Is it lack of standards?
In any new medium and any pioneering phase of an industry, it’s dangerous to create standards too early. You don’t want to stifle people from trying new things. As an example, with our recent NBA VR project, we broke all of the conventional rules that exist around VR — there was a linear narrative, fast cut edits, it was over 25 minutes long — yet still was very well received. So it’s not a lack of standards, just a lack of bravery.

What should clients ask of their production and post teams when embarking on their VR project?
Ask to see what kind of work that team has done in the past. They should also delve in and find out exactly who completed the work and how much, if any, of it was outsourced. There is a curtain that often closes between the client and the production/post company and it closes once the work is awarded. Clients need to know who exactly is working on their project, as much of the legwork involved in creating a VR project — stitching, compositing etc. — is outsourced.

It’s also important to work with a very experienced post supervisor — one with a very discerning eye. You want someone who really knows VR that can evaluate every aspect of what a facility will assemble. Everything from stitching, compositing to editorial and color — the level of attention to detail and quality control for VR is paramount. This is key not only for current releases, but as technology evolves — and as new standards and formats are applied — you want your produced content to be as future-proofed as possible so that if it requires a re-render to accommodate a new, higher-res format in the future, it will still hold up and look fantastic.

What is the biggest misconception about VR — content, process or anything relating to VR?
On the consumer level, the biggest misconception is that people think that 360 video on YouTube or Facebook is VR. Another misconception is that regular filmmakers are the creative talents best suited to create VR content. Many of them are great at it, but traditional filmmakers have the luxury of being in control of everything, and in a VR production setting you have no box to work in and you have to think about a billion moving parts at once. So it either requires a creative that is good with improvisation, or a complete control freak with eyes in the back of their head. It’s been said before, but film and theater are as different as film and VR. Another misconception is that you can take any story and tell it in VR — you actually should only embark on telling stories in VR if they can, in some way, be elevated through the medium.

How do we convince people this isn’t stereo 3D?
With stereo 3D, there was no simple, affordable path for consumer adoption. We’re still getting there with VR, but today there are a number of options for consumers and soon enough there will be a demand for room-scale VR and more advanced immersive technologies in the home.

VR Audio: Virtual and spacial soundscapes

By Beth Marchant

The first things most people think of when starting out in VR is which 360-degree camera rig they need and what software is best for stitching. But virtual reality is not just a Gordian knot for production and post. Audio is as important — and complex — a component as the rest. In fact, audio designers, engineers and composers have been fascinated and challenged by VR’s potential for some time and, working alongside future-looking production facilities, are equally engaged in forging its future path. We talked to several industry pros on the front lines.

Howard Bowler

Music industry veteran and Hobo Audio founder Howard Bowler traces his interest in VR back to the groundbreaking film Avatar. “When that movie came out, I saw it three times in the same week,” he says. I was floored by the technology. It was the first time I felt like you weren’t just watching a film, but actually in the film.” As close to virtual reality as 3D films had gotten to that point, it was the blockbuster’s evolved process of motion capture and virtual cinematography that ultimately delivered its breathtaking result.

“Sonically it was extraordinary, but visually it was stunning as well,” he says. “As a result, I pressed everyone here at the studio to start buying 3D televisions, and you can see where that has gotten us — nowhere.” But a stepping stone in technology is more often a sturdy bridge, and Bowler was not discouraged. “I love my 3D TVs, and I truly believe my interest in that led me and the studio directly into VR-related projects.”

When discussing the kind of immersive technology Hobo Sound is involved with today, Bowler — like others interviewed for this series — clearly define VR’s parallel deliverables. “First, there’s 360 video, which is passive viewing, but still puts you in the center of the action. You just don’t interact with it. The second type, more truly immersive VR, lets you interact with the virtual environment as in a video game. The third area is augmented reality,” like the Pokemon Go phenomenon of projecting virtual objects and views onto your actual, natural environment. “It’s really important to know what you’re talking about when discussing these types of VR with clients, because there are big differences.”

With each segment comes related headsets, lenses and players. “Microsoft’s HoloLens, for example, operates solely in AR space,” says Hobo producer Jon Mackey. “It’s a headset, but will project anything that is digitally generated, either on the wall or to the space in front of you. True VR separates you from all that, and really good VR separates all your senses: your sight, your hearing and even touch and feeling, like some of those 4D rides at Disney World.” Which technology will triumph? “Some think VR will take it, and others think AR will have wider mass adoption,” says Mackey. “But we think it’s too early to decide between either one.”

Boxed Out

‘Boxed Out’ is a Hobo indie project about how gentrification is affecting artists studios in the Gowanus section of Brooklyn.

Those kinds of end-game obstacles are beside the point, says Bowler. “The main reason why we’re interested in VR right now is that the experiences, beyond the limitations of whatever headset you watch it on, are still mind-blowing. It gives you enough of a glimpse of the future that it’s incredible. There are all kinds of obstacles it presents just because it’s new technology, but from our point of view, we’ve honed it to make it pretty seamless. We’re digging past a lot of these problem areas, so at least from the user standpoint, it seems very easy. That’s our goal. Down the road, people from medical, education and training are going to need to understand VR for very productive reasons. And we’re positioning ourselves to be there on behalf of our clients.”

Hobo’s all-in commitment to VR has brought changes to its services as well. “Because VR is an emerging technology, we’re investing in it globally,” says Bowler. “Our company is expanding into complete production, from concepting — if the client needs it — to shooting, editing and doing all of the audio post. We have the longest experience in audio post, but we find that this is just such an exciting area that we wanted to embrace it completely. We believe in it and we believe this is where the future is going to be. Everybody here is completely on board to move this forward and sees its potential.”

To ramp up on the technology, Hobo teamed up with several local students who were studying at specialty schools. “As we expanded out, we got asked to work with a few production companies, including East Coast Digital and End of Era Productions, that are doing the video side of it. We’re bundling our services with them to provide a comprehensive set of services.” Hobo is also collaborating with Hidden Content, a VR production and post production company, to provide 360 audio for premium virtual reality content. Hidden Content’s clients include Samsung, 451 Media, Giant Step, PMK-BNC, Nokia and Popsugar.

There is still plenty of magic sauce in VR audio that continues to make it a very tricky part of the immersive experience, but Bowler and his team are engineering their way through it. “We’ve been developing a mixing technique that allows you to tie the audio to the actual object,” he says. “What that does is disrupt the normal stereo mix. Say you have a public speaker in the center of the room; normally that voice would turn with you in your headphones if you turn away from him. What we’re able to do is to tie the audio of the speaker to the actual object, so when you turn your head, it will pan to the right earphone. That also allows you to use audio as signaling devices in the storyline. If you want the viewer to look in a certain direction in the environment, you can use an audio cue to do that.”

Hobo engineer Diego Jimenez drove a lot of that innovation, says Mackey. “He’s a real VR aficionado and just explored a lot of the software and mixing techniques required to do audio in VR. We started out just doing a ton of tests and they all proved successful.” Jimenez was always driven by new inspiration, notes Bowler. “He’s certainly been leading our sound design efforts on a lot of fronts, from creating instruments to creating all sorts of unusual and original sounds. VR was just the natural next step for him, and for us. For example, one of the spots that we did recently was to create a music video and we had to create an otherworldly environment. And because we could use our VR mixing technology, we could also push the viewer right into the experience. It was otherworldly, but you were in that world. It’s an amazing feeling.”

boxed-out

‘Boxed Out’

What advice do Bowler and Mackey have for those interested in VR production and post? “360 video is to me the entry point to all other versions of immersive content,” says Bowler. “It’s the most basic, and it’s passive, like what we’re used to — television and film. But it’s also a completely undefined territory when it comes to production technique.” So what’s the way in? “You can draw on some of the older ways of doing productions,” he says, “but how do you storyboard in 360? Where does the director sit? How do you hide the crew? How do you light this stuff? All of these things have to be considered when creating 360 video. That also includes everyone on camera: all the viewer has to do is look around the virtual space to see what’s going on. You don’t want anything that takes the viewer out of that experience.”

Bowler thinks 360 video is also the perfect entry point to VR for marketers and advertisers creating branded VR content, and Hobo’s clients agree. “When we’ve suggested 360 video on certain projects and clients want to try it out, what that does is it allows the technology to breathe a little while it’s underwritten at the same time. It’s a good way to get the technology off the ground and also to let clients get their feet wet in it.”

Any studio or client contemplating VR, adds Mackey, should first find what works for them and develop an efficient workflow. “This is not really a solidified industry yet,” he says. “Nothing is standard, and everyone’s waiting to see who comes out on top and who falls by the wayside. What’s the file standard going to be? Or the export standard?  Will it be custom-made apps on (Google) YouTube or Facebook? We’ll see Facebook and Google battle it out in the near term. Facebook has recently acquired an audio company to help them produce audio in 360 for their video app and Google has the Daydream platform,” though neither platform’s codec is compatible with the other, he points out. “If you mix your audio to Facebook audio specs, you can actually have your audio come out in 360. For us, it’s been trial and error, where we’ve experimented with these different mixing techniques to see what fits and what works.”

Still, Bowler concedes, there is no true business yet in VR. “There are things happening and people getting things out there, but it’s still so early in the game. Sure, our clients are intrigued by it, but they are still a little mystified by what the return will be. I think this is just part of what happens when you deal with new technology. I still think it’s a very exciting area to be working in, and it wouldn’t surprise me if it doesn’t touch across many, many different subjects, from history to the arts to original content. Think about applications for geriatrics, with an aging population that gets less mobile but still wants to experience the Caribbean or our National Parks. The possibilities are endless.”

At one point, he admits, it may even become difficult to distinguish one’s real memory from one’s virtual memory. But is that really such a bad thing? “I’m already having this problem. I was watching an immersive video of Cuban music, that was pretty beautifully done, and by the end of the five-minute spot, I had the visceral experience that I was actually there. It’s just a very powerful way of experiencing content. Let me put it another way: 3D TVs were at the rabbit hole, and immersive video will take you down the rabbit hole into the other world.”

Source Sound
LA-based Source Sound, which has provided supervision and sound design on a number of Jaunt-produced cinematic VR experiences, including a virtual fashion show, a horror short and a Godzilla short film written and directed by Oscar-winning VFX artist Ian Hunter, as well as final Atmos audio mastering for the early immersive release Sir Paul McCartney Live, is ready for spacial mixes to come. That wasn’t initially the case.

Tim

Tim Gedemer

“When Jaunt first got into this space three years ago, they went to Dolby to try to figure out the audio component,” says Source Sound owner/supervising sound designer/editor Tim Gedemer. “I got a call from Dolby, who told me about what Jaunt was doing, and the first thing I said was, ‘I have no idea what you are talking about!’ Whatever it is, I thought, there’s really no budget and I was dragging my feet. But I asked them to show me exactly what they were doing. I was getting curious at that point.”

After meeting the team at Jaunt, who strapped some VR goggles on him and showed him some footage, Gedemer was hooked. “It couldn’t have been more than 30 seconds in and I was just blown away. I took off the headset and said, ‘What the hell is this?! We have to do this right now.’ They could have reached out to a lot of people, but I was thrilled that we were able to help them by seizing the moment.”

Gedemer says Source Sound’s business has expanded in multiple directions in the past few years, and VR is still a significant part of the studio’s revenue. “People are often surprised when I tell them VR counts for about 15-20 percent of our business today,” he says. “It could be a lot more, but we’d have to allocate the studios differently first.”

With a background in mixing and designing sound for film and gaming and theatrical trailers, Gedemer and his studio have a very focused definition of immersive experiences, and it all includes spacial audio. “Stereo 360 video with mono audio is not VR. For us, there’s cinematic, live-action VR, then straight-up game development that can easily migrate into a virtual reality world and, finally, VR for live broadcast.” Mass adoption of VR won’t happen, he believes, until enterprise and job training applications jump on the bandwagon with entertainment. “I think virtual reality may also be a stopover before we get to a world where augmented reality is commonplace. It makes more sense to me that we’ll just overlay all this content onto our regular days, instead of escaping from one isolated experience to the next.”

On set for the European launch of the Nokia Ozo VR camera in London, which featured a live musical performances captured in 360 VR.

For now, Source Sound’s VR work is completed in dedicated studios configured with gear for that purpose. “It doesn’t mean that we can’t migrate more into other studios, and we’re certainly evolving our systems to be dual-purpose,” he says. “About a year ago we were finally able to get a grip on the kinds of hardware and software we needed to really start coagulating this workflow. It was also clear from the beginning of our foray into VR that we needed to partner with manufacturers, like Dolby and Nokia. Both of those companies’ R&D divisions are on the front lines of VR in the cinematic and live broadcast space, with Dolby’s Atmos for VR and Nokia’s Ozo camera.”

What missing tools and technology have to be developed to achieve VR audio nirvana? “We delivered a wish list to Dolby, and I think we got about a quarter of the list,” he says. “But those guys have been awesome in helping us out. Still, it seems like just about every VR project that we do, we have to invent something to get us to the end. You definitely have to have an adventurous spirit if you want to play in this space.”

The work has already influenced his approach to more traditional audio projects, he says, and he now notices the lack of inter-spacial sound everywhere. “Everything out there is a boring rectangle of sound. It’s on my phone, on my TV, in the movie theater. I didn’t notice it as much before, but it really pops out at me now. The actual creative work of designing and mixing immersive sound has realigned the way I perceive it.”

Main Image: One of Hobo’s audio rooms, where the VR magic happens.


Beth Marchant has been covering the production and post industry for 21 years. She was the founding editor-in-chief of Studio/monthly magazine and the co-editor of StudioDaily.com. She continues to write about the industry.

 

Missing Pieces hires head of VR/AR/360, adds VR director

Production company Missing Pieces has been investing in VR recently by way of additional talent. Catherine Day has joined the studio as head of VR/AR/360. She was most recently at Jaunt VR where she was executive producer/head of unscripted. VR director Sam Smith has also joined the company as part of its VR directing team.

This bi-coastal studio has a nice body of VR under its belt. They are responsible for Dos Equis’ VR Masquerade and for bringing a president into VR with Bill Clinton’s Inside Impact series. They also created Follow My Lead: The Story of the NBA 2016 Finals, a VR sports documentary for the NBA and Oculus.

In her new role, Day (pictured) will drive VR/AR/360 efforts from the studio’s Los Angeles office and oversee several original VR series that will be announced jointly with WME and partners in the coming months. In her previous role at Jaunt VR, Day led projects for ABC News, RYOT/Huffington Post, Camp 4 Collective, XRez, Tastemade, Outside TV, Civic Nation and Conservation International.

VR director Smith is a CD and VR director who previously worked with MediaMonks on projects for Expedia, Delta, Converse and YT. Smith also has an extensive background in commercial visual effects. His has a deep understanding of post and VFX, which is helpful when developing VR/360 projects. He will also act as technical advisor.

Experiencing autism in VR via Happy Finish

While people with autism might “appear” to be like the rest of us, the way they experience the world is decidedly different. Imagine sensory overload times 10. In an effort to help the public understand autism, the UK’s National Autistic Society and agency Don’t Panic have launched a campaign called “Too Much Information” (#autismTMI) that is set to challenge myths, misconceptions and stereotypes relating to this neurobiological disorder.

In order to help tell that story, the NAS called on London’s Happy Finish to help create a 360-degree VR film that puts viewers into the shoes of a child with autism during a visit to the store. A 2D film had previously been developed based on the experience of a 10-year-old boy autistic boy named Alexander. Happy Finish provided visual effects for that version, which, since March of last year, has over 54 million views and over 850K shares. The new 360-degree VR experience takes the viewer into Alexander’s world in a more immersive way.

After interviewing several autistic adults as part of the research, Happy Finish worked on this idea that aims to trigger viewer’s empathy and understanding. Working with Don’t Panic and The National Autistic Society, they share Alexander’s experience in an immersive and moving way.

The piece was shot by DP Michael Hornbogen using a six-camera GoPro array in 3D printed housing. For stitching, Happy Finish called on Autopano by Kolor, The Foundry’s Nuke and Adobe After Effects. Editing was in Adobe Premiere. Color grading was via Blackmagic’s Resolve.

“It was a long process of compositing using various tools,” explains Jamie Mossahebi, director of the VR shooting at Happy Finish. “We created 18 versions and amended and tweaked based on initial feedback from autistic adults.”

He says that most of the studio’s VR experiences aim to create something comfortable and pleasant, but this one needed to be uncomfortable while remaining engaging. “The main challenge was to be as realistic as possible, for that, we focused a lot on the sound design as well as a testing a wide variety of visual effects, selecting the key ones that contributed to making it as immersive and as close to a sensory overload as possible,” explains Mossahebi, who directed the VR film.

“This is Don’t Panic’s first experience of creating a virtual reality campaign,” says Richard Beer, creative director of Don’t Panic. “The process of creating a virtual reality film has a whole different set of rules: it’s about creating a place for people to visit and a person for them to become, rather than simply telling a story. This interactivity of virtual reality gives it a unique sense of “presence” — it has the power to take us somewhere else in time and space, to help us feel, just for a while, what it’s like to be someone else – which is why it was the perfect tool to communicate exactly what a sensory overload feels like for someone with autism for the NAS.”

Sponsored by Tangle Teaser and Intu, the film will tour shopping centers around the UK and will also be available through Autism TMI Virtual Reality Experience view app.