By Kristine Pregot
As a first time Sundancer, I don’t have much expectations to be managed. I am simply thrilled at the opportunity to watch some great films and spend time with friends out west, but I do have a few things that are certainly high on my agenda for the week.
1. Promote our film in the festival — LoveSong
I am very excited for the premiere of LoveSong (competing in the dramatic competition) It was a pleasure to work with the film’s director So Yong Kim. Nice Shoes’ Sal Malfitano graded the film in Baselight, working very closely with So and the film’s two DPs to create a natural and wonderful tone for the film through color. The movie was also edited by So, and she established a a beautiful rhythm in the cut. The acting is just so natural — the characters and performances truly stay with you. I can’t wait to hear the reactions from festival goers.
2. Check Out Sundance’s Brand’s Digital Storytelling Conference
This year, advertising agencies will have a chance to shine and compete in the festival! I am proud to admit that I am an “ad nerd.” I have a fascination with advertising and how brands reach their audience. In our digital age — commercials are clearly not what they used to be and have expanded with the potential of new technologies.
Sundance has grown into one of the most important gatherings of independent storytelling, and the festival attracts creative thought leaders from around the world. Increasingly, brands and agencies are partnering with storytellers and journalists to create engaging content. So the opportunity to screen and network with the most talented storytellers sounds like a lot of fun. I really admire what brands are doing with short form storytelling and thrilled to see this competition at the festival.
3. Experience the New Frontier (in the Wild West)
The New Frontier exhibit at Sundance is now in it’s 10th year!! I have heard from festival-goers in the past that this is where cutting-edge technology is experienced and tested by creative/thought leaders. The New Frontier showcases cinematic works and virtual reality installations, which include an extensive line-up of documentary and narrative mobile VR experiences.
I can’t wait to explore the future of our industry and have a sneak peek at what is being developed by these media research labs.
4. Keeping My Options Open
I am the type of festival-goer who keeps my options open. Yes, there are films I want to see and old friends I will connect with, but there is a magic that happens at festivals when you catch wind of a hot buzz and discover something unexpected.
Kristine Pregot is a senior producer at New York City-based Nice Shoes.