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Arri’s Franz Kraus discusses the Alexa 65

By Randi Altman

During IBC 2014 in Amsterdam, I was offered the opportunity to sit down with Franz Kraus, managing director of Arri. There was some breaking news he was willing to share — a new camera that had been whispered about here and there on the show floor. This was one week before the Cinec show in Munich, where the camera company introduced its newest offering, the Alexa 65.

How could I turn down that kind of opportunity?! So I headed out of the RAI Convention Center, went straight into my “this is how a native New Yorker walks” mode and got to a neighboring hotel just in time to wipe my brow, put my handy iOgrapher iPad mini rig onto a tripod and hit record.

Kraus talked about the development process; when they started the Alexa project around 2005, they had three cameras in mind, but due to world economy issues they decided to put their focus on two: the Alexa and entry-level Amira. The intended third camera is what has turned into the Alexa 65. Kraus says in the end this delay actually worked out for the best since the type of sensor needed for the Alexa 65 wasn’t quite ready at the time. He said it was good “they went in baby steps” toward this offering.

According to Kraus, the Alexa 65 is much like the Alexa but scaled with faster processing, new electronic technology that allows for higher bandwidth memory. He says it was last Christmas when they saw the first black and white “good looking images.”

Kraus called the Alexa 65, which is only available through Arri’s Rental business, “not just a camera, but a camera system.”

Because Alexa 65 is only being offered via a rental model, Arri expects the first batch to be about 30 cameras in all. They expect the launch to be sometime in October.

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Well that is just the tip of the iceberg. Please take the time to watch Franz discuss the Alexa 65.

Oh, and a big than you to Brady Betzel (@allbetzroffand his editing talents!

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