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Post Factory’s Alex Halpern on SIM Group merger

Post Factory NY, a long-time New York City post production staple, has merged with SIM Group. The move gives SIM Group an even larger East Coast presence — not long ago, the company’s Bling Digital opened an outpost in Brooklyn, offering dailies, offline editorial and finishing services.

Post Factory NY has two Manhattan facilities totaling 38,000-square-feet — an impressive amount of space for a New York post house — with more than 60 editing suites, two color grading suites, a DI theater and post sound. Future plans call for further development of finishing services, both for feature films and dramatic TV series.

Says SIM Group CTO Chris Parker, “Our companies share a common culture that is customer-centric and service-focused. It’s the people at Post Factory NY who set it apart and that was what really attracted us to them.”

“This addition will allow us to more effectively address the needs of clients on the East Coast and throughout North America,” adds SIM Group CEO Rob Sim. “It provides a great path for both companies to grow and to offer a more comprehensive mix of services.”

Post Factory, which will continue to operate under its current name and management, gains expanded resources and geographic reach through the ability to align with Bling and other SIM Group companies, including SIM Digital, PS Production Services, Chainsaw, Pixel Underground and Tattersall Sound & Picture.

Post Factory’s clientele includes HBO, Fox, ITV and Paramount, as well as many independent producers. It has a strong record for supporting filmmakers in New York and beyond.

In the wake of this news, we reached out to Post Factory founding partner/CEO Alex Halpern, who says this move made perfect sense for the studio. “I’m excited by the opportunities and the resources available to us and our clients: the intellectual capital at SIM, the culture at SIM, just like Post Factory NY, they’re filmmakers first. They understand what it takes to tell a great story, and all of us want to partner with our clients toward that end.”

Let’s find out more…

Why was this the right time for Post Factory in terms of merging? 
This is the perfect time for Post Factory NY to join forces with SIM because it’s going to allow us to provide a host of additional services for clients spread across the globe. We’re entering the next phase as a company in a market that requires agility and multiple verticals, and this is the kind of partner SIM and how they operate their existing business.

What does this merger allow you to do that you couldn’t have done previously?
It allows us to change the paradigm. We can now start working with clients from production all the way through to delivery. We can offer any part of the chain from cameras to final delivery and everything in-between or selective parts. We want to provide our clients with the best choices for their shows and partner with them to deliver the best content they can to audiences around the world.

What does this merger mean for existing clients of Post Factory
It means the post factory they’ve come to love and cherish will be able to provide them with a stable, comfortable work environment with the services they’ve become accustom to for years to come.

New York has seen increased production, especially with TV series, thanks to the tax incentives. Do you expect to see more of those productions staying in NY to post at Post Factory?
I think TV is staying in NY, and certainly Post Factory, like everyone in town, has benefited from the tax incentives and the additional work. I believe that aligning with SIM will allow us to grow our relationships with TV producers.

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