Republic Editorial in Dallas has launched a design- and VFX-focused sister studio, Infinite Fiction, and leading the charge as executive producer is visual effects industry veteran Joey Cade. In her new role, she will focus on developing Infinite Fiction’s sales and marketing strategy, growing its client roster and expanding the creative team and its capabilities. More on her background in a bit.
Infinite Fiction, which is being managed by Republic partners Carrie Callaway, Chris Gipson and Keith James, focuses on high-end, narrative-driven motion design and visual effects work for all platforms, including virtual reality. Although it shares management with Republic Editorial, Infinite Fiction is a stand-alone creative shop and will service agencies, outside post houses and entertainment studios.
Infinite Fiction is housed separately, but located next door to Republic Editorial’s uptown Dallas headquarters. It adds nearly 2,000 square feet of creative space to Republic’s recently renovated 8,000 square feet and is already home to a team of motion designers, visual effects artists, CG generalists and producers.
Cade began her career in live-action production working with Hungry Man, Miramax and NBC. She gained expertise in visual effects and animation at Reel FX, which grew from a 30-person boutique to an over 300-person studio with several divisions during her tenure. As its first entertainment division executive producer, Cade won business with Sony TV, Universal, A&E Networks and ABC Family as well as produced Reel FX’s first theatrical VFX project for Disney. She broadened her skill set by launching and managing a web-based business and gained branding, marketing and advertising experience within small independent agencies, including Tractorbeam.
Infinite Fiction already has projects in its pipeline, including design-driven content pieces for TM Advertising, Dieste and Tracy Locke.