By Sean Mullen
Just a few weeks ago, Adobe released a major new upgrade to its Creative Cloud services. While these updates are welcomed by the community with excitement, there’s also a period of — for lack of better words — stressful chaos as the third-party software and plug-in developers scramble to ensure their products will be compatible.
When Adobe speaks, the community listens. When Adobe does something new, they listen even closer, because when they do something new, it’s usually some amazing a leap forward that only makes our lives easier and our work look that much better. The latest updates to Adobe Creative Cloud are no different.
All of us at Rampant Design are big fans, and Adobe CC is big part of what we do every day. It’s no mistake that our Style Effects complement Adobe CC so well. But we also understand — being part of this VFX community — that while change is great, those changes have impact on the software and plug-in developers who make their living enhancing the Adobe CC workflow. But I’ll get to that in a minute.
Here are a couple of top-of-mind things that get us excited. We zeroed in on some of the applications and features within CC that impact us most on a daily basis, and those are the features in Premiere Pro and After Effects.
The Iridas acquisition of a couple of years ago is really showing its value, especially with this update. The Lumetri Color panel is amazing! You’re getting seriously powerful color tools built right into Premiere Pro. That’s pretty significant. Morph Cut is part voodoo and part rocket science — a very cool tool that smoothes out jump cuts and pauses. There are some notable changes to After Effects too. While the AE Comp Scrollbar is now missing, the uninterrupted preview is a fantastic addition. The new Face Tracker is impressive as well.
The Adobe Ecosystem: Plug-Ins
There is most definitely an ecosystem around Adobe, an entire sub-segment of the post production software industry who make tools to enhance the workflow — the plug-in developers.
In any third-party plug-in environment, you have the host developer (in this case Adobe) and the third party plug-in developer companies like Red Giant, Video Copilot, Genarts, BorisFX, to name a few. While the host developers keep the third parties informed as much as possible, their main focus is on rolling out a solid product release.
So,inevitably, some things slip through the cracks — mainly their ability to interact with the plug-in developers in a timely way — at least from the plug-in developers perspective. As a result, you’ll notice a slew of newsletters and social network posts from these third parties claiming that their products currently do or do not work with the latest release.
I’m sure the weeks up to and following a major release can be a hectic time for developers. Plug-in engineering isn’t free, so there is a small window within that the current build of any given third-party plug-in will work. Major releases come out every year and dot releases happen quite often.
At Rampant, our situation is a little different. We make tools that enhance the CC workflow, but also the plug-ins themselves. Style Effects aren’t alternative to plug-ins, they are complementary. If we were bakers or chefs, Style Effects would be the spices or finishing touches. If we were carpenters, Style Effects would be the varnish. Style Effects work hand in hand with your favorite plug-ins.
Style Effects are QuickTime-based, so as long as you have QuickTime, these effects will work with any Adobe update. In our reality, artists and editors want instant gratification. Very few of us get the time to play. Most producers want to see something yesterday, and this is why the plug-in and Style Effects ecosystems are so critical. Major new host releases will always be challenging — and stressful — but the end product of all of us working together is what helps all of us create amazing content. We’re proud to be a part of it!
Sean Mullen is the founder/president of Rampant Design Tools. He is an award-winning VFX artist, but he’s also the creator of Rampant Style Effects, UHD visual effects and designs. Style Effects are packaged as QuickTime files, enabling artists to drag and drop them to any editing platform.