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Quick Chat: GoPro EP/showrunner Bill McCullough

By Randi Altman

The first time I met Bill McCullough was on a small set in Port Washington, New York, about 20 years ago. He was directing NewSport Talk With Chet Coppock, who was a popular sports radio guy from Chicago.

When our paths crossed again, Bill — who had made some other stops along the way — was owner of the multiple Emmy Award-winning Wonderland Productions in New York City. He remained there for 11 years before heading over to HBO Sports as VP of creative and operations. Bill’s drive didn’t stop there. Recently, he completed a move to the West Coast, joining GoPro as executive producer of team sports and motor sports.

Let’s find out more:

You were most recently at HBO Sports in New York. Why the jump to GoPro, and why was this the right time?
I was fortunate enough to have a great and long career with HBO, a company that has set the standard for quality storytelling, but when I had the opportunity to join the GoPro team I could not pass it up.

GoPro has literally changed the way we capture and share content. With its unique perspective and immersive style, the capture device has given filmmakers the ability to tell stories and capture visuals that have never existed before. The size of the device makes it virtually invisible to the subject and creates an atmosphere that is much more organic and authentic. GoPro is also a leader in VR capture and we’re excited for 2016.”

What will you be doing in your new role? What will it entail?
I am an executive producer in the entertainment division. I will be responsible for creating, developing and producing content for all platforms.

What do you hope to accomplish in this new role?
I am excited for my new role because I have the opportunity to make films from a completely new perspective. GoPro has done an amazing job capturing and telling stories. My goal is to raise the bar and grow the brand even more.

You have a background in post and production. Will this new job incorporate both?
Yes. I will oversee the creative and production process from concept to completion for my projects.

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