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Quick Chat: Endcrawl now supports 4K

By Randi Altman

Endcrawl, a web-based end credits service, is now supporting 4K. This rollout comes on the heels of an extensive testing period — Endcrawl ran 37 different 4K pilot projects on movies for Netflix, Sony and Filmnation.

Along with 4K support comes new pricing. All projects still start on a free-forever tier with 1K preview renders, and users can upgrade to 4K for $999 or 2K for $499.

We reached out to Endcrawl co-founder John “Pliny” Eremic to find out more about the upgrade to 4K.

You are now offering unlimited 4K renders in the cloud. Why was that an important thing to include in Endcrawl, and what does that mean for users?
We’ve seen a sharp rise in the demand for 4K and UHD finishes over the past 18 months. Some of this is driven by studios, like Netflix and Sony, but there’s plenty of call for 4K on the indie and short-form side as well.

Why cloud rendering?
Speed is a big reason. 4K renders usually turn around in less than an hour. 2K renders in half that time. You’d need a beefy rig to match that performance. Convenience is another reason. Offloading renders to the cloud eliminates a huge bottleneck. If you need that late-night clutch render it’s just a few clicks away. Your workflow isn’t tied to a single workstation somewhere… or to business hours.

That’s why we decided to make Endcrawl 100% cloud-based from day one. And, yes, I’d say that using SaaS tools in production is more or less completely normalized in 2017.

Endcrawl’s UI

Are renders really unlimited?
Yes, they are. Unlimited preview renders on the free tier. Unlimited 2K or 4K uncompressed for upgraded projects. We do reserve the right to cut off a project if someone is behaving abusively or just spamming the render engine for kicks.

Have you ever had to do that?
After more than 1,000 projects, this has come up exactly zero times.

Can you mention some films Endcrawl has been used on?
Moonlight, 10 Cloverfield Lane, Ava DuVernay’s 13th, Oliver Stone’s Snowden, Spike Lee’s Chi-Raq, Pride Prejudice & Zombies and Dirty Grandpa, and about 1,000 others.

What else should people know?
– It’s still really fast. 4K renders turn around in about an hour. That’s 60 minutes from clicking “render” until you (or your post house) see a download link to fresh, zipped DPX frames. I cannot overstate how much this comes in handy.
– File sizes are small. Even though a five-minute 4K sequence weighs in at around 250GB, those same frames zip up to just 2.2GB. That’s a compression ratio of more than 100:1. On a fast pipe, you’ll download that in minutes.
– All projects are 4K under the hood now. Even if you’re on a 1K or 2K tier, our engine initially typesets and rasterizes all renders in 4K.
– 4K is still tough on the desktop. Some applications start to run out of memory even on lengthy 2K credits sequences — to say nothing of 4K. Endcrawl eliminates those worries and adds collaboration, live preview and that speedy cloud render engine.

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