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Quick Chat: Assimilate’s Lucas Wilson talks about Scratch Web

Recently, Assimilate launched Scratch Web, a cloud-based multi-user collaboration tool that offers individual clip, timeline or timeline plus version sharing (known as Scratch Construct) as well as native support for industry-standard RAW camera formats.

It’s actually already in use at Santa Monica’s Local Hero Post, where founder and supervising colorist Leandro Marini has made it a part of his everyday workflow. Actually, keep an eye on this space in the future for a Scratch Web review from Marini.

To find out more about the product itself, we picked the brain of Assimilate’s VP of business development and all around nice guy, Lucas Wilson.

Lucas Wilson

Lucas Wilson

What do pros need to know about this Scratch Web release?
All pros in the digital cinema and broadcast industry — producers, directors, DPs, DITs, editors, VFX and post artists — can publish RAW material in any format, in any resolution, at any time, from anywhere.

How does this new tool help digital cinema pros?
The purpose of all tools is to increase the productivity and creativity of filmmakers and all contributing industry professionals. We feel that Scratch Web takes this goal to another level. With Scratch Web everyone on the creative team is now able to collaborate and review data securely, in realtime, and in the formats they use to shoot, edit, and distribute digital content — Red, Arri, Blackmagic, Sony, Panasonic, Canon, MXF, DPX, EXR, ProRes.

It’s also affordable, so it can be used by indie filmmakers, large studios or any sized post house.

In some of your materials, you refer to the Scratch Web Channel. What exactly is that?
When you sign up for Scratch Web you get your own Channel, which is essentially your cloud-based portal for a private sharing ecosystem. Via this Channel, you can publish and share raw media with colleagues and clients, no matter their location. Reviewers will see the same media in an online Scratch Construct — a shot review multi-version timeline.

Are users able to limit access to their Scratch Web Channel?
The creative team sets up their own Scratch Web Channel as a collaborative environment, which can include any approved individuals for the specific digital media project, such as film, video, or TV episodes. To ensure uninterrupted production workflow, reviewers are able to view the content through HTML5-enabled web browsers, or the upcoming mobile-connected Scratch Web app for iOS, Android or Windows.

A Web Channel can be private or public. With a private Web Channel, timelines can be locked down with industry-standard encryption and permissions. With the Public Channel, publishers can quickly create links to share their content with the world.

I’m assuming it plays well with the full Scratch DI workflow and tools?
Of course! With Scratch, users can work with one tool for on-set management, dailies, conform, versioning, color grading, compositing and finishing. Add Scratch Web Channel to the mix and you have a data workflow that is easy to use, realtime and works in any format or resolution.

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