NAB 2015: Sony aims to make
By Fred Ruckel
The NAB Show is just under a month away. “Viva Las Vegas,” as they say. This week I had the pleasure of attending Sony’s Pre-NAB press conference to discuss what Sony will bring to the show floor. This year their theme is “Beyond Definition” and, as usual, Sony will have its large booth featuring 11 sections and a central area for meetings.
Sony’s main focus for NAB 2015 is on making 4K mainstream. Sony
introduced numerous technologies and methodologies to help people ease the transition into mainstream 4K. From cameras to editing and storage to archiving, Sony has something to offer at all levels. What wasn’t pushed at this press event was Ultra HD, which some have touted as a 4K format (although in reality, it actually isn’t). Sony made a point of stating multiple times, “We are true 4K, 4096, not 3840 (which is UHD). I think that makes a statement in itself. Sony has chosen to bypass this in-between resolution known as UHD, at least on a professional level. A solid statement and, as a post professional, one I wholeheartedly agree with. Applause to Sony on that decision.
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