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NAB 2015: Sony aims to make 
4K mainstream

By Fred Ruckel

The NAB Show is just under a month away. “Viva Las Vegas,” as they say. This week I had the pleasure of attending Sony’s Pre-NAB press conference to discuss what Sony will bring to the show floor. This year their theme is “Beyond Definition” and, as usual, Sony will have its large booth featuring 11 sections and a central area for meetings.

Sony’s main focus for NAB 2015 is on making 4K mainstream. Sony introduced numerous technologies and methodologies to help people ease the transition into mainstream 4K. From cameras to editing and storage to archiving, Sony has something to offer at all levels. What wasn’t pushed at this press event was Ultra HD, which some have touted as a 4K format (although in reality, it actually isn’t). Sony made a point of stating multiple times, “We are true 4K, 4096, not 3840 (which is UHD). I think that makes a statement in itself. Sony has chosen to bypass this in-between resolution known as UHD, at least on a professional level. A solid statement and, as a post professional, one I wholeheartedly agree with. Applause to Sony on that decision.

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PostChat: VFX/post supervisor Eric Alba
By Randi Altman

This week’s PostChat, the weekly Twitter conversation about post production, featured veteran VFX/post supervisor Eric Alba. Jesse Averna (@dr0id), one of the hosts of PostChat, interviewed Alba about “the relationship between editors and the visual effects departments and how the demands of Alba’s job have changed over the years from more practical to more CGI and maybe now back to more practical.”

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Tatjana Dzambazova helps us dig deeper into 
Autodesk Memento

Not long ago, Autodesk made Memento available globally as a free public beta. Memento is an end-to-end solution for converting reality capture input (such as photos or scans) into 3D high-quality models. 

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Behind the Title: Composer Tonalli Magana-Guzman

Blog: The Wound and The Gift showcases super slo-mo
By Inna Shnayder

Sonnet adds to Thunderbolt 2-to-PCIe expansion line

Colorist Jeff Altman joins Filmworkers Chicago

ProMax intros Pro-Cache, Power-Cache archive appliances

SuperExploder adds 
Meredith Nazzaro

• NetApp
• Devil & Demon

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