postPerspective names NAB Impact Award MVPs and winners

NAB is a bear. Anyone who has attended this show can attest to that. But through all the clutter, postPerspective sought to seek out the best of the best for our Impact Awards. So we turned to a panel of esteemed industry pros (to whom we are very grateful!) to cast their votes on what they thought would be most impactful to their day-to-day workflows, and those of their colleagues.

In addition to our Impact Award winners, this year we are also celebrating two pieces of technology that not only caused a big buzz around the show, but are also bringing things a step further in terms of technology and workflow: Blackmagic’s DaVinci Resolve 15 and Apple’s ProRes RAW.

With ProRes RAW, Apple has introduced a new, high-quality video recording codec that has already been adopted by three competing camera vendors — Sony, Canon and Panasonic. According to Mike McCarthy, one of our NAB bloggers and regular contributors, “ProRes RAW has the potential to dramatically change future workflows if it becomes even more widely supported. The applications of RAW imaging in producing HDR content make the timing of this release optimal to encourage vendors to support it, as they know their customers are struggling to figure out simpler solutions to HDR production issues.”

Fairlight’s audio tools are now embedded in the new Resolve 15.

With Resolve 15, Blackmagic has launched the product further into a wide range of post workflows, and they haven’t raised the price. This standalone app — which comes in a free version — provides color grading, editing, compositing and even audio post, thanks to the DAW Fairlight, which is now built into the product.

These two technologies are Impact Award winners, but our judges felt they stood out enough to be called postPerspective Impact Award MVPs.

Our other Impact Award winners are:

• Adobe for Creative Cloud

• Arri for the Alexa LF

• Codex for Codex One Workflow and ColorSynth

• FilmLight for Baselight 5

• Flanders Scientific for the XM650U monitor

• Frame.io for the All New Frame.io

• Shift for their new Shift Platform

• Sony for their 8K CLED display

In a sea of awards surrounding NAB, the postPerspective Impact Awards stand out, and are worth waiting for, because they are voted on by working post professionals.

Flanders Scientific’s XM650U monitor.

“All of these technologies from NAB are very worthy recipients of our postPerspective Impact Awards,” says Randi Altman, postPerspective’s founder and editor-in-chief. “These awards celebrate companies that push the boundaries of technology to produce tools that actually have an impact on workflows as well as the ability to make users’ working lives easier and their projects better. This year we have honored 10 different products that span the production and post pipeline.

“We’re very proud of the fact that companies don’t ‘submit’ for our awards,” continues Altman. “We’ve tapped real-world users to vote for the Impact Awards, and they have determined what could be most impactful to their day-to-day work. We feel it makes our awards quite special.”

With our Impact Awards, postPerspective is also hoping to help those who weren’t at the show, or who were unable to see it all, with a starting point for their research into new gear that might be right for their workflows.

postPerspective Impact Awards are next scheduled to celebrate innovative product and technology launches at SIGGRAPH 2018.


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