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Meet Basetwo Media’s Creative Director Lilian Salloum

NAME: Lilian Salloum

COMPANY: Vancouver’s Basetwo Media (@BasetwoMedia)

CAN YOU DESCRIBE YOUR COMPANY?
Basetwo Media offers complete “prep-to-post” video agency services for corporate clients, including scriptwriting, filming, editing, motion graphics and 3D animation. Our services extend beyond concept to completion of individual projects. Our approach involves partnering with our clients in a strategic planning process to help them develop and execute a long-term video strategy.

Many of our larger clients have in-house video production capabilities but still find they need help from time to time. Our work continues upon delivery of a project. Often videos need to be modified over time, perhaps to include translations to foreign languages or updated messaging. Part of our promise of long term care, and perhaps the biggest benefit our clients find in having established a relationship with us, is being able to come to us on short notice with changes to existing projects or for help on new ones.

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Basetwo Media

WHAT’S YOUR JOB TITLE?
Creative Director

WHAT DOES THAT ENTAIL?
The fact that I need to understand both our client’s business and the company’s strategy, and making sure that both are visually represented at their best. It takes trust to achieve that and lots and lots of listening and brainstorming expressive/creative ideas and then translating them into visuals.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
We can see colors, shapes and movements inside those spreadsheets, PowerPoints, briefs and data.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Feedback. That’s when you know that you are moving forward and have clear communication with your clients, and you are taking them on a journey.

WHAT’S YOUR LEAST FAVORITE?
Sitting… but we just got cool new sit/stand desks!

WHAT IS YOUR FAVORITE TIME OF THE DAY?
The day itself, having another chance to live it with smiles and progress.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
A designer of some kind.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I find myself easily inspired by almost everything around me, and to be able to give back even just a little is always rewarding on so many levels. I was only nine when I started to reflect thoughts and images through drawing and writing.

BCAAsmall

BCAA “Stuff Happens”

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
BCAA “Stuff Happens” campaign; Telus Communications “Multimedia Messaging Service” Explainer; Canadian Cancer Society Tanning is Out PSA; BC Real Estate Association “Power of Technology” Explainer; and the BC Lottery Corporation “2013 Information Rollout.”

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The Internet, a camera and a vacuum 🙂

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Facebook, Instagram, Vimeo, Dribbble and LinkedIn.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Beside breathing and music, I always remind myself that it is not only about making it look right, it is about making it look right for a selected audience.

 

 

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