Meet Animatrik’s Bruno Sargeant

NAME: Bruno Sargeant @Bruno_Sargeant

COMPANY: Animatrik Film Design

CAN YOU DESCRIBE YOUR COMPANY?
Motion capture and virtual production service, in glorious Vancouver, British Columbia, though I live and work in LA.

WHAT’S YOUR JOB TITLE?
Director of Business Development and Producer.

WHAT DOES THAT ENTAIL?
A little bit of everything. Sales, marketing, PR budgeting, project management, purchasing, producing. Animatrik is not a large company and we all wear multiple hats.

WHAT’S YOUR FAVORITE PART OF THE JOB?
The immediacy of the results. One day we are hustling for a project, putting out bids and chasing down producers. The next we land the job and within weeks we are employing dozens of artists and crew, ordering crazy amounts of equipment and building systems. Before you know it we are on set, turning out shots.

WHAT’S YOUR LEAST FAVORITE?
Waiting for a client to accept a proposal.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
I don’t really have a favorite time of day, but if I have to pick one, dinner time. I prefer to cook and eat at home. Too many years traveling for business has ruined the restaurant experience for me.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Perhaps product manager for a software company. After 15 years in software product management this would be the most obvious choice. I did once ponder the idea of opening a French bakery in Hollywood. Bread in LA is terrible and I am sure there’s a market for decent croissant, though I have no idea how to bake.

When all said and done, I have always wanted to do what I am doing right now.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I was lucky. I went to a media-centric high school with a vibrant theatre, a TV studio and a pirate radio station. I was involved in all of it. I remember getting into an argument with my geography teacher, who told me to stop spending so much time in the theatre and focus on my studies, to which I nonchalantly responded “I didn’t see geography in my future, I was going to work in entertainment.”

I guess this was the point when I knew for certain where I wanted my career to go. From the age of 17, I would send out letter after letter to every production company in the yellow pages. I eventually landed a job as a runner at Rushes Post Production in London.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
At Autodesk, where I had been for eight years prior to this job, I primarily worked on virtual production initiatives, the most prominent of which was a partnership with Lightstorm and Weta. With Animatrik, it’s virtual production again, but this time for a movie. I can’t say which one, it’s still in production.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
If I had a pacemaker I would put that at the top of the list.

Beyond the obligatory, cell phone (it no longer matters which make), a computer,(my clunky old HP workstation) and lastly, I guess, it’s a tie between my MacBook Pro or the washing machine.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I have a twitter account, but only pretend to understand what it is all about. I don’t trust it. It’s like a fire hose of info bites. When I open it I just want to shut it right down. I use LinkedIn for work every day. LinkedIn is also where I go for the news. Lastly, I use Facebook for personal stuff. I like to keep the two separated.

WHAT DO YOU TO DE-STRESS?
Go to the movies: AMC in Marina Del Rey. For $16 you get a reclining seat and you can order drinks and a meal. Occasionally, I meander into the gym, but feel very uncomfortable and leave as quickly as possible.

I have a bicycle, which is as shiny and unused as the day I bought it. I am getting into gardening, but that probably just because I am getting old.


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