Lenovo’s ‘Transform’ event: IT subscriptions and AR

By Claudio Santos

Last week I had the opportunity to attend Lenovo’s “Transform” event, in which the company unveiled its newest releases as well as its plans for the near future. I must say they had quite the lineup ready.

The whole event was divided into two tracks “Datacenters” and “PC and Smart Devices.” Each focused on its own products and markets, but a single idea permeated all announcements in the day. It’s what Lenovo calls the “Fourth Revolution.” That’s what the company calls the next step in integration between devices and the cloud. Their vision is that soon 5G mobile Internet will be available, allowing for devices to seamlessly connect to the cloud on the go and more importantly, always stay connected.

While there were many interesting announcements throughout the day, I will focus on two that seem more closely relatable to most post facilities.

The first is what Lenovo is calling “PC as a service.” They want to sell the bulk of the IT hardware and support needs for companies as subscription-based deals, and that would be awesome! Why? Well, it’s simply a fact of life now that post production happens almost exclusively with the aid of computer software (sorry, if you’re still one of the few cutting film by hand, this article won’t be that interesting for you).

Having to choose, buy and maintain computers for our daily work takes a lot of research and, most notably, time. Between software updates, managing different licenses, subscriptions and hunting down weird quirks of the system, a lot of time is taken away from more important tasks such as editing or client relationship. When you throw a server and a local network in the mix it becomes a hefty job that takes a lot of maintenance.

That’s why bigger facilities employ IT specialists to deal with all that. But many post facilities aren’t big enough to employ a full-time IT person, nor are their needs complex enough to warrant the investment.

Lenovo sees this as an opportunity to simplify the role of the IT department by selling subscriptions that include the hardware, the software and all the necessary support (including a help desk) to keep the systems running without having to invest in a large IT department. More importantly, the subscription would be flexible. So, during periods in which you have need for more stations/support you can increase the scope of the subscription and then shrink it once again when the demands lower, freeing you from absorbing the cost of unused machines/software that would just sit around unused.

I see one big problem in this vision: Lenovo plans to start the service with a minimum of 1,000 seats for a deal. That is far, far more staff than most post facilities have, and at that point it would probably just be worth hiring a specialist that can also help you automate your workflow and develop customized tools for your projects. It is nonetheless an interesting approach, and I hope to see it trickle down to smaller clients as it solidifies as a feasible model.

AR
The other announcement that should interest post facilities is Lenovo’s interest in the AR market. As many of you might know, augmented reality is projected to be an even bigger market than it’s more popular cousin virtual reality, largely due to its more professional application possibilities.

Lenovo has been investing in AR and has partnered up with Metavision to experiment and start working towards real work-environment offerings of the technology. Besides the hand gestures that are always emphasized in AR promo videos, one very simple use-case seems to be in Lenovo’s sights, and that’s one I hope to see being marketable very soon: workspace expansion. Instead of needing three or four different monitors to accommodate our ever-growing number of windows and displays while working, with AR we will be able to place windows anywhere around us, essentially giving us a giant spherical display. A very simple problem with a very simple solution, but one that I believe would increase the productivity of editors by a considerable amount.

We should definitely keep an eye on Lenovo as they embark one this new quest for high-efficiency solutions for businesses, because that’s exactly what the post production industry finds itself in need of right now.


Claudio Santos is a sound editor and spatial audio mixer at Silver Sound. Slightly too interested in technology and workflow hacks, he spends most of his waking hours tweaking, fiddling and tinkering away on his computer.


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