Colorist Lez Rudge and veteran production and post executives Marcelo Gandola, Axel Ericson and Ed Rilli have joined forces to launch New York City-based Twelve, a high-end post boutique for the advertising, film and television industries. Twelve has already been working on campaigns for Jagermeister, Comcast, Maybelline and the NY Rangers.
Twelve’s 4,500-square-foot space in Manhattan’s NoMad neighborhood features three Blackmagic Resolve color rooms, two Autodesk Flame suites and a 4K DI theater with a 7.1 Dolby surround sound system and 25-person seating capacity. Here, clients also have access to a suite of film and production services — editorial, mastering, finishing and audio mixing — as part of a strategic alliance with Ericson and his team at Digital Arts. Ericson, who brings 25 years of experience in film and television, also serves as managing partner of Twelve.
Managing director Rilli will handle client relations, strategy, budgets and deadlines, among other deliverables for the business. He was previously head of production at Nice Shoes for 17 years. His long list of agency clients includes Hill Holiday, Publicis, Grey and Saatchi & Saatchi and projects for Dunkin Donuts, NFL, Maybelline and Ford.
Gandola was most recently chief operations officer at Harbor Picture Company. Other positions include EVP at Hogarth, SVP of creative services at Deluxe, VP of operations at Company 3 and principal of Burst @ Creative Bubble, a digital audio and sound design company.
On the creative side, Rudge was formerly a colorist and partner at Nice Shoes. Since 2015, Rudge has also been focusing on his directorial career. His most recent campaign for the NY Rangers and Madison Square Garden — a concept-to-completion project via Twelve — garnered more than 300,000 Facebook hits on its first day.
While Twelve is currently working on short-form content, such as commercials and marketing campaigns, the company is making a concerted effort to extend its reach into film and television. Meanwhile, the partners also have a significant roster expansion in the works.
“After all of these years on both the vendor and client side, we’ve learned how best to get things done,” concludes Gandola. “In a way, technology has become secondary, and artistry is where we keep the emphasis. That’s the essence of what we want to provide clients, and that’s ultimately what pushed us to open our own place.”
Main Image (L-R): Ed Rilli, Axel Ericson, Lez Rudge & Marcelo Gandola