By Zak Tucker
Strolling the halls of IBC in Amsterdam this past week, I found a lot of interesting tools and tech. Here are just a few thoughts about a of couple companies I visited.
On Picture: Dolby is presenting their PQ workflow, which enables HDR and SDR deliverables seamlessly. Recognizing that there will be a real transition period as consumers adopt HDR home viewing environments, Dolby has written algorithms that detect the native specs of each monitor that is Dolby-enabled so that it can interpret the intent of the PQ color and translate it to the specific monitor. In demos, the HDR media is optically more vibrant and true-to-life colors are also more accurately represented compared to traditional SDR. Also, the SDR that Dolby is able to draw from the HDR is optically more vibrant and sharp than the traditional SDR.
On Sound: Dolby is pressing forward with its home immersive sound experience. Through its sound bar and associated sub-woofer, Dolby is producing a home Atmos sound experience that is quite compelling. Dolby can also work with the additional speakers that can be installed by home users. Dolby’s home Atmos is able to dynamically adjust to various home speaker installations.
They have developed and delivered a purpose-built VR camera that records both picture and sound. The form factor, not any bigger than a person’s head, is clean and small so as to address the concern of most VR rigs that are large and overly obtrusive — often an issue with talent, for example, when capturing a live event such as a concert. This camera is cable of north of 4K resolution and the current stitched deliverable is a 4K, 3D, VR file. The accompanying software can accomplish both a Fast auto stitch as well as a higher quality stitch. The software is also capable of taking a live stream from the VR camera and transmitting it, stitched, to a platform, such as YouTube, in real time. In the demo, the stitching is quite seamless.
Zak Tucker is president and co-founder of Harbor Picture Company in New York.