HPA Tech Retreat takes on VR/AR at Tech Retreat Extra

The long-standing HPA Tech Retreat is always a popular destination for tech-focused post pros, and while they have touched on virtual reality and augmented reality in the past, this year they are dedicating an entire day to the topic — February 20, the day before the official Retreat begins. TR-X (Tech Retreat Extra) will feature VR experts and storytellers sharing their knowledge and experiences. The traditional HPA Tech Retreat runs from February 21-24 in Indian Wells, California.

TR-X VR/AR is co-chaired by Lucas Wilson (Founder/Executive Producer at SuperSphereVR) and Marcie Jastrow (Senior VP, Immersive Media & Head of Technicolor Experience Center), who will lead a discussion focused on the changing VR/AR landscape in the context of rapidly growing integration into entertainment and applications.

Marcie Jastrow

Experts and creative panelists will tackle questions such as: What do you need to understand to enable VR in your environment? How do you adapt? What are the workflows? Storytellers, technologists and industry leaders will provide an overview of the technology and discuss how to harness emerging technologies in the service of the artistic vision. A series of diverse case studies and creative explorations — from NASA to the NFL — will examine how to engage the audience.

The TR-X program, along with the complete HPA Tech Retreat program, is available here. Additional sessions and speakers will be announced.

TR-X VR/AR Speakers and Panel Overview
Monday, February 20

Opening and Introductions
Seth Hallen, HPA President

Technical Introduction: 360/VR/AR/MR
Lucas Wilson

Panel Discussion: The VR/AR Market
Marcie Jastrow
David Moretti, Director of Corporate Development, Jaunt
Catherine Day, Head of VR/AR, Missing Pieces
Phil Lelyveld, VR/AR Initiative Program Lead, Entertainment Technology Center at USC

Acquisition Technology
Koji Gardiner, VP, Hardware, Jaunt

Live 360 Production Case Study
Andrew McGovern, VP of VR/AR Productions, Digital Domain

Live 360 Production Case Study
Michael Mansouri, Founder, Radiant Images

Interactive VR Production Case Study
Tim Dillon, Head of VR & Immersive Content, MPC Advertising USA

Immersive Audio Production Case Study
Kyle Schember, CEO, Subtractive

Panel Discussion: The Future
Alan Lasky, Director of Studio Product Development, 8i
Ben Grossmann, CEO, Magnopus
Scott Squires, CTO, Creative Director, Pixvana
Moderator: Lucas Wilson
Jen Dennis, EP of Branded Content, RSA

Panel Discussion: New Voices: Young Professionals in VR
Anne Jimkes, Sound Designer and Composer, Ecco VR
Jyotsna Kadimi, USC Graduate
Sho Schrock, Chapman University Student
Brian Handy, USC Student

TR-X also includes an ATSC 3.0 seminar, focusing on the next-generation television broadcast standard, which is nearing completion and offers a wide range of new content delivery options to the TV production community. This session will explore the expanding possibilities that the new standard provides in video, audio, interactivity and more. Presenters and panelists will also discuss the complex next-gen television distribution ecosystem that content must traverse, and the technologies that will bring the content to life in consumers’ homes.

Early registration is highly recommended for TR-X and the HPA Tech Retreat, which is a perennially sold-out event. Attendees can sign up for TR-X VR/AR, TR-X ATSC or the HPA Tech Retreat.

Main Image: Lucas Wilson.


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