Wax, an editorial house based in NYC, has added film and commercial editor Eddie Ringer. Ringer comes to Wax from Wildchild + Bonch in New York. Prior to that, he spent over eight years at Sausalito-based agency Butler Shine Stern + Partners (BSSP), where he edited and directed advertising projects spanning broadcast commercials, viral campaigns and branded content.
Ringer says he calls on his agency background for his editing work. “Working on the agency side I saw firsthand the tremendous amount of thought and hard work that goes into creating a campaign. I take this into consideration on every project. It focuses me. The baton has been passed, and it’s my responsibility to make sure the collective vision is carried through to the end.”
In addition to his agency experience, Ringer enjoys the way sound design can dictate the flow of the edit and stresses the importance of balancing the creative part with the commerce side of things and understanding why it works. “At the end of the day,” he notes, “we’re trying to connect with an audience to sell a product and a brand.”
Ringer’s first job with Wax was a new spot for ITV London promoting the horse-racing channel. It features momentum edits, hard cuts, energy and, of course, lots of sound design.
His tool of choice is Adobe Premiere Pro. “I made the switch to Premiere about four years ago and never looked back. I find the functionality more intuitive than other NLEs I’ve used in the past,” he says.