Culver City-based production company Sanctuary Content has grown its roster with the addition of director Elle Ginter, who was recently selected as one of 13 directors worldwide for the DGA and AICP’s Commercial Directors Diversity Showcase.
Ginter’s first project with Sanctuary, a Father’s Day spot for Buffalo Wild Wings out of TBWA/Chiat/Day/LA, showcases her skill for capturing honest, intimate moments in its sweet simplicity as a young girl bonds with her father while watching sports. She also wrote and directed the short Why We Wake, in which she explores depression in an honest and artful way.
Ginter found her way to directing in an interesting way. After getting her degree in journalism, she moved to Boston where she began working on a whale-watching boat. A chance meeting with a casting director led to work as a PA on local feature sets. She quickly worked her way into the camera department, eventually becoming a 1st AC before finally landing back in New York City as a writer and art director on commercial shoots.
Sanctuary Content was launched by EP/founder Preston Lee a year and a half ago — they are made up of a lean and diverse roster of directors who create content across all mediums, including advertising, film, music videos and television.
After meeting Ginter, he knew she would be a nice addition to the team, “I’ve been watching Elle’s work for some time. She’s passionate, excited, hungry, and incredibly creative — and, at 29-years old, she’s just getting started.”
Ginter says she knew a traditional, larger production company wouldn’t be the right fit for her: “My career has been fairly untraditional at this point. When I talked to Preston I realized he’s a really out-of-the-box person and inspires that kind of thinking in everyone around him. Every time I talk to him I leave feeling energized.”