Dictionary Films, which has offices in LA and Chicago, has signed director and DP Dan Waymack to its roster of directors. Waymack recently delivered his first commercial project produced through Dictionary, supporting the Bud Light Whatever USA campaign from Energy BBDO.
Chris Rossiter, Dictionary Films’ managing director, says this of Waymack’s signing: “We’ve known each other a long time, going back to my time as EP on the U.S. Army business for Leo Burnett. We all are extremely grateful to Energy BBDO for the opportunity to go to bat for them and their clients at Bud Light, and feel it was the perfect project to demonstrate our strengths with Dan Waymack at the helm.”
Waymack has directed and shot projects for major clients including Allstate, Kellogg’s and Kimberly-Clark, as well as the U.S. Army and others. For the past 10 years he had been based at Little Rock production company Service Station, of which he was a founder and partner.
The 30-second national broadcast spot for Bud Light was cut by Cutters editor Jacob Kuehl. “Working with Jacob and Cutters for Energy BBDO and Bud Light was a great experience, and that close working connection is one of the reasons I am especially happy to have landed with Dictionary Films,” reports Waymack. “This collaboration worked very well and it was great fun. I am already looking forward to our next project together.”
“Dan thrives on making it happen by rolling up his sleeves and creating arresting visuals with everyone from celebrities to real people, in both narrative and documentary-style storytelling,” concludes Rossiter.