BlueRock, a NYC-based creative editing company, has added executive producer/managing director Courtney Ryan Law to its staff. During her career, Law has worked directly with multiple Fortune 500 companies, including Victoria’s Secret, PepsiCo, DSW, Conair Corp. and Johnson & Johnson. She has also worked on the Victoria’s Secret Fashion Show in Paris, ran events to promote a feature film at Cannes International Film Festival and continues to be an active committee member for the AICE Award Show.
Law started her career in post production at Cosmo Street LA, working her way up to producer in their New York office. Law then moved to Lost Planet, where she produced commercials for Academy Award-nominated editor Hank Corwin. After being hired as a producer at Moondog, she was promoted to EP within her first year. Following nine years of handling account management and overseeing all of their editorial, Law now brings her valued expertise to BlueRock.
Law is enthusiastic about the prospects of her new role, seeing it as a step in her own personal growth, as well as being able to foster evolution within Lively Group as a whole, which in addition to BlueRock includes Spontaneous and Scarlett.
“When [EVP, Lively Group] Wendy Brovetto reached out to me, it was immediately clear that we saw eye-to-eye,” she says. “I love working alongside strong, smart, successful women — I feed off that energy, and that’s exactly what Lively Group offers. I want to learn more from Ethel [Rubinstein, owner and CEO] Wendy and Cara [Cutrone, EVP, Lively Group], and I want to be inspired daily by the people I work with.”
Brovetto sees Law as the pacesetter for a new era of the company, saying, “We were looking for a leader who could help us define and build the next generation of BlueRock. Courtney is everything we were looking for.”
BlueRock is part of the Lively Group, which also encompasses Spontaneous and Scarlett. And the addition of Law is one of many strides in the ongoing evolution of Lively Group, a New York and Paris-based creative collective focused on branding, design, production, visual effects and editorial. Recently Lively Group expanded its offering with the launch of its new sound division, Decibel.
BlueRock’s editorial roster includes Bruce Ashkinos, Bryan Andes, Dannette Mehalik, Geordie Anderson, J.P. Damboragian Noelle Webb and Olivier Wicki.