Category Archives: Review and Approval

Quick Chat: Wipster’s Rollo Wenlock on Slack integration

By Randi Altman

Cloud-based review and approval tool Wipster, which lets you upload your latest edit, share it with clients and colleagues and have frame-accurate conversations directly on the video, now offers integration with Slack, allowing for realtime team messaging.

Wipster CEO/founder Rollo Wenlock says, “Now you can get your Wipster notifications directly in your team Slack channel, making it super-easy for the whole team to instantly see where a review is at.”

I reached out to Wenlock to find out more about Wipster, the Slack integration and what it means for users.

wipster-slack-comment-streamHow old is Wipster now, and can you describe how it works?
Wipster was born in 2013. Wipster is a content review and approval platform for creative teams and their stakeholders to rapidly iterate video projects by sharing work-in-progress for realtime pin-point comments right on the content. Teams speed up their production by up to 60 percent and get closer creative collaboration with their workmates, thus enhancing the work. We like to say that Wipster is the “Google Docs of video.”

How has the tool evolved over the years?
In the beginning we were very focused on creating a very specific user experience to prove people wanted to share work-in-progress and talk all over it. Wipster only worked for single users, only certain types of video could be uploaded, and at the very start, when comments were made, you had no way of knowing who made them!

Now Wipster works for multiple integrated teams, comments are realtime, with replies, added imagery and social “likes.” All commentary becomes automatic to-do lists, and you can have the whole Wipster experience right inside Adobe Creative Cloud.

What types of pros have been taking advantage of Wipster?
In the early days it was freelancers and small studios working for large agencies and brands. Now we have the large agencies and brands as customers as well. Companies like Red Bull, Delta Airlines and Intel. We have every type of creative team using Wipster every day to enhance their creative work.

There are many review and approval apps out there these days, what makes Wipster different? Is it suited to a particular workflow?
Since our launch there have been a number of other apps launch, some doing a great job, others not quite getting the user experience right. The reason why brands and studios are coming to Wipster is our relentless focus on making the review experience work seamlessly between the creative and the stakeholder.

Oftentimes, these people have never worked together before, and creating a very easy and memorable experience heightens their relationship. For our customers, Wipster is a new way of working, which takes them 100x beyond the process they had before, which usually involved a disconnected collection of social video apps and email.

Can you talk about your Slack integration? What does it offer users that they didn’t have before? How does it enhance the process?
We talk to our customers every day, multiple times a day — and they tell us about all the apps and workflows they already have, and what they would like them to do with Wipster — which is insanely helpful.

Our customers want to use Wipster as their “pre-publish” platform, and anything we can do to make their lives simpler and more enjoyable is top of our list. Thousands of our users are working in Slack every day, so it was a no-brainer that we create a Wipster activity channel for them to access right inside Slack.

When using Slack and Wipster together, you can access all your Wipster activity right inside a Slack channel in realtime. This means people in your team can see when videos have been uploaded and shared. You can see when teammates and clients have viewed work, and made comments. You can even see what frame of the video they commented on, with a green dot showing you where they had clicked. This workflow is just another way we are rapidly speeding up the process in which creatives and stakeholders can work together.

Main Photo Caption: Rollo Wenlock (far right) and the Wipster team.

Quick Chat: Emery Wells discusses Frame.io for Adobe After Effects

By Randi Altman

Frame.io is a cloud-based video collaboration tool that was designed to combine the varied ways pros review and approve projects — think Dropbox, Vimeo or email. Frame.io allows you to create projects and add collaborators and files to share in realtime.

They are now offering integration with Adobe’s After Effects that includes features like realtime comments and annotations that sync to your comp, the ability to import comments and annotations into your comp as live shape layers, and uploads of project files and bins.

To find out more, I reached out to Frame.io’s co-founder/CEO Emery Wells.

You just launched a panel for Adobe After Effects. Why was this the next product you guys targeted?
We launched our first Adobe integration with Premiere Pro this past NAB. It was a huge amount of work to rebuild all the Frame.io collaboration features for the Adobe Extension architecture, but it was worth the effort. The response from the Premiere integration was one of the best and biggest we received. After Effects is Premiere’s best friend. It’s the workhorse of the post industry. From complex motion graphics and visual effects to simple comps and title sequences, After Effects is one the key tools video pros rely on so we knew we had to extend all of the capabilities into AE.

Can you discuss the benefits users get from this panel?
Workflow is often one of the biggest frustrations any post pro faces. You really just want to focus on making cool stuff, but inevitably that requires wrangling renders, uploading files everywhere, collecting feedback and generally just doing a bunch of stuff that has nothing to do what you’re good at and what you enjoy. Frame.io for Adobe After Effects allows you to focus on the work you do well in the tool you use to do it. When you need to get feedback from someone, just upload your comp to Frame.io from within AE. Those people will immediately get a notification via email or their phone and they can start leaving feedback immediately. That feedback then flows right back into your comp where you’re doing the work.

We just cut out all the inefficient steps in between. What it really provides, more than anything else, is rapid iteration. The absolute best work only comes through that creative iteration. We never nail something on our first try. It’s the 10th try, the 50th try. Being able to try things quickly and get feedback quickly not only saves time and money, but will actually produce better work.

Will there be more Adobe collaboration offerings to come?
The way we built the panel for Premiere and After Effects actually uses the entire Frame.io web application codebase. It essentially just has a different skin on it so it feels native to Adobe apps. What that essentially means is all the updates we do to the core web application get inherited by Premiere and After Effects, so there will be many more features to come.

Not long ago Frame.io got a huge infusion of cash thanks to some heavy-hitter investors. How has this changed the way you guys work?
It’s allowing us to move faster and in parallel. We’ve now shipped four really unique products in about a year and half. The core web app, the Apple Design award-winning iOS app, the full experiences that live inside Premiere and AE, and our desktop companion app that integrated with Final Cut Pro X. All these products require considerable resources to maintain and push forward, so the capital infusion will allow us to continue building a complete ecosystem of apps that all work together to solve the most essential creative collaboration challenges.

What’s next for Frame.io?
The integrations are a really key part of our strategy, and you’ll see more of them moving forward. We want to embed Frame.io as deeply as we can in the creative apps so it just becomes a seamless part of your experience.

Check out this video for more:

G-Tech 6-15