Category Archives: commercials

Adam Schwartz and Jim Ulbrich join Nomad Editing

Nomad Editing has expanded its New York staff with the addition of editors/partners Jim Ulbrich and Adam Schwartz. Their hiring comes on the heels of EP/partner Jennifer Lederman and editor/partner Jai Shukla joining the studio earlier this year.

Jim Ulbrich comes to Nomad  — an Avid Media Composer and Adobe Premiere house — after working at a variety of New York-based editorial shops. Since joining Nomad, Ulbrich has worked on projects for Saatchi & Saatchi NY and Toyota with Droga5. He is now finishing a campaign with Grey. He collaborates on many projects with director Matt Smukler from Community Films.

Ulbrich began his career at Berlin Cameron and then moved to 89 Edit. He then moved to Mad River and then Beast where he became a partner in the company. He has edited campaigns for AT&T, Cheerios, Hanes and Coke.

Schwartz has followed a similar career trajectory to Ulbrich. His client list includes big brands such as Google, HP, Verizon, Reebok and Nike. Schwartz has worked with high-profile directors, including Janusz Kaminski, Errol Morris, Jared Hess and Wes Anderson. He’s worked on several projects since joining Nomad, and is now editing with BBDO NY. Schwartz began editing at Lost Planet before he became a founding partner at Beast.

 

Black Forest Gummy Bears get CG treatment and own reality show

A lush green forest and colorful organic gummies — what’s not to love? Especially when these gummies are naughty! In a new “reality series” for Black Forest Organic Gummy Bears, these fat-free snack foods throw forks at each other’s heads, aren’t afraid to toss around a curse word or two, and like to go streaking (don’t worry, their gummy naked-bits are pixelated).

Ferrara Candy Company called on NYC-based Shuttlecraft and Chicago-based ad agency Tom, Dick & Harry, Co. to help bring the The Real Gummies of the Black Forest to life, The campaign, which combines CG and live action, debuted this month with a teaser and the first three 30-second episodes: Dinner, Enhancements and Streakers.

“Shuttlecraft really captured the aesthetic we were going for, in amazing detail,” says Bob Volkman, Tom, Dick & Harry, creative /partner. “These are bears of privilege and their chaise lounge chairs had to be certifiably Baker or forget it. They definitely put their snooty hats on when crafting our miniature Black Forest.”

Shuttlecraft, which specializes in detailed and refined animation and CG, jumped on the opportunity to help realize the crazy, fun and quirky shenanigans of the Organics.

“After reading the scripts, we immediately knew that Tom, Dick & Harry had developed a great hook and characters that are genuinely authentic and funny,” says Ronnie Koff, executive creative director of Shuttlecraft. “I mean, where else are you going to see gummy bears streaking? We also recognized that in order to bring their concept to life, we needed to create CG gummies that could move around and interact believably with each other, all while looking juicy and delicious.”

For the project, Shuttlecraft channeled their experience in creating photoreal food for such clients as Hershey’s, Yoplait and Kellogg’s. In the creation of the set, model-makers and puppeteers David Bell and Joe Scarpulla hand-molded and sculpted a 1/12-scale version of the Black Forest measuring over eight feet long. Shuttlecraft also used a 3D printer to create many remaining set elements as well.

They also called on Nuke, After Effects, ZBrush, Maya/Arnold, Cinema4D/Arnold and PF Track.

Once the forest and the bears were complete, Shuttlecraft seamlessly combined the CG elements with its live-action plates. Tom, Dick & Harry then hired voice actors to bring to life the stars of The Real Gummies of the Black Forest. It took two weeks for the set build and the shoot, with the entire process taking a total of eight weeks.

G-Tech 6-15