Category Archives: commercials

Ingenuity Studios helps VFX-heavy spot get NASCAR-ready

Hollywood-based VFX house Ingenuity Studios recently worked on a 60-second Super Bowl spot for agency Pereira & O’Dell promoting Fox Sports’ coverage of the Daytona 500, which takes place on February 26. The ad, directed by Joseph Kahn, features people from all over the country gearing up to watch the Daytona 500, including footage from NASCAR races, drivers and, for some reason, actor James Van Der Beek.

The Ingenuity team had only two weeks to turn around this VFX-heavy spot, called Daytona Day. Some CG elements include a giant robot, race cars and crowds. While they were working on the effects, Fox was shooting footage in Charlotte, North Carolina and Los Angeles.

“When we were initially approached about this project we knew the turnaround would be a challenge,” explains creative director/VFX supervisor Grant Miller. “Editorial wasn’t fully locked until Thursday before the big game! With such a tight deadline preparing as much as we could in advance was key.”

Portions of the shoot took place at the Daytona Speedway, and since it was an off day the stadium and infield were empty. “In preparation, our CG team built the entire Daytona stadium while we were still shooting, complete with cheering CG crowds, RVs filling the interior, pit crews, etc.,” says Miller. “This meant that once shots were locked we simply needed to track the camera, adjust the lighting and render all the stadium passes for each shot.”

Additional shooting took place at the Charlotte Motor Speedway, Downtown Los Angeles and Pasadena, California.

In addition to prepping CG for set extensions, Ingenuity also got a head start on the giant robot that shows up halfway through the commercial.  “Once the storyboards were approved and we were clear on the level of detail required, we took our ‘concept bot’ out of ZBrush, retopologized and unwrapped it, then proceeded to do surfacing and materials in Substance Painter. While we had some additional detailing to do, we were able to get the textures 80 percent completed by applying a variety of procedural materials to the mesh, saving a ton of manual painting.”

Other effects work included over 40 CG NASCAR vehicles to fill the track, additional cars for the traffic jam and lots of greenscreen and roto work to get the scenes shot in Charlotte into Daytona. There was also a fair bit of invisible work that included cleaning up sets, removing rain, painting out logos, etc.

Other tools used include Autodesk’s Maya, The Foundry’s Nuke and BorisFX’s Mocha.

Alvaro Rodríguez

Behind the Title: Histeria Music’s chief audio engineer Alvaro Rodríguez

NAME: Alvaro Rodríguez

COMPANY: Histeria Music (@histeriamusic)

CAN YOU DESCRIBE YOUR COMPANY?
Miami’s Histeria Music is a music production and audio post company. Since its foundation in 2003 we have focused on supporting our clients’ communication needs with powerful music and sound that convey a strong message and create a bond with the audience. We offer full audio post production, music production, and sound design services for advertising, film, TV, radio, video games and the corporate world.

WHAT’S YOUR JOB TITLE?
CEO/ Chief Audio Engineer

WHAT DOES THAT ENTAIL?
As an audio post engineer, I work on 5.1 and stereo mixing, ADR and voiceover recordings, voiceover castings and talent direction, music search and editing, dialogue cleanup, remote recording via ISDN and/or Source Connect and sound design.

Studio A

Studio A

As the owner and founder of the studio, I take care of a ton of things. I make sure our final productions are of the highest quality possible, and handle client services, PR, bookkeeping, social media and marketing. Sometimes it’s a bit overwhelming but I wouldn’t trade it for anything else!

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Some people might think that I just sit behind a console, pushing buttons trying to make things sound pretty. In reality, I do much more than that. I advise creative and copywriters on changes in scripts that might help better fit whatever project we are recording. I also direct talent using creative vocabulary to ensure that their delivery is adequate and their performance hits that emotion we are trying to achieve. I get to sound design, edit and move audio clips around on my DAW, almost as if I were composing a piece of music, adding my own sound to the creative process.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Sound design! I love it when I get a video from any of our clients that has no sound whatsoever, not even a scratch recording of a voiceover. This gives me the opportunity to add my signature sound and be as creative as possible and help tell a story. I also love working on radio spots. Since there is no video to support the audio, I usually get to be a bigger part of the creative process once we start putting together the spots. Everything from the way the talent is recorded to the sounds and the way phrases and words are edited together is something I’ll never get tired of doing.

WHAT’S YOUR LEAST FAVORITE?
Sales. It’s tricky because as the owner when you succeed, it’s the best feeling in the world, but it can be very frustrating and overwhelming sometimes.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
During work it has to be that moment you get the email saying the spots have been approved and are ready for traffic. On a personal level, it’s when I take my nine-year old to soccer practice, usually around 6pm

Studio B

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Wow, I have no idea how to answer this question. I can’t see myself doing anything else, really, although I’ll add that I am an avid home brewer and enjoy the craft quite a bit.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
Ever since I was a kid I had this fascination with things that make sounds. I was always drawn to a guitar or simply buckets I could smack and make some sort of a rhythmic pattern. After high school, I went to college and started studying business administration, only to follow in my dad and brother’s steps. Not to anyone’s surprise I quit after the second semester and ended up doing a bit of soul searching. Long story short, I ended up attending Full Sail University where I graduated in the Recording Arts program back in 2000

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
This year started with a great and fun project for us. We are recording ADR for the Netflix series Bloodline. We are also currently working on the audio post and film scoring of a short film called Andante based on a story from Argentinian author Julio Cortazar.

Also worth mentioning is that we recently concluded the audio post for seasons one and two of the MTV show Ridículos, which is the Spanish and Portuguese language adaptations of the original English version of Ridiculousness that currently airs in Latin America and Brazil.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
The first project I ever did for the advertising industry. I was 23 and a recent graduate of Full Sail. All the stars and planets aligned and a campaign for Budweiser — both for the general and US Hispanic markets — landed in my lap. This came from Del Rivero Messianu DDB (currently known as ALMA DDB, Ad Age’s 2017 multicultural agency of the year).

I was living with my parents at the time and had a small home studio in the garage. No Pro Tools, no Digi Beta, just good-old Cool Edit and a VHS player (yes, I manually pressed play on the VHS and Cool Edit to sync my music to picture). Long story short, I ended up writing and producing the music for that TV spot. This led to me unavoidably opening the doors of Histeria Music to the public in 2003.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
iZotope’s RX Post Production Suite, Telos Zephyr Xstream ISDN box and Source Connect. I also use the FabFilter Pro-Q 2 quite a bit.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Facebook, Twitter and LinkedIn.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I live in Miami and the beach is my backyard, so I find myself relaxing for hours at the beach on weekends. I love to spend time with my family during my son’s soccer practices and games. When I am really stressed and need to be alone, I tend to brew some crafty beers at home. Great hobby!

G-Tech 6-15
Jon Hamm

Audio post for Jon Hamm’s H&R Block spots goes to Eleven

If you watch broadcast television at all, you’ve likely seen the ubiquitous H&R Block spots featuring actor Jon Hamm of Mad Men fame. The campaign out of Fallon Worldwide features eight spots — all take place either on a film set or a studio backlot, and all feature Hamm in costume for a part. Whether he’s breaking character dressed in traditional Roman garb to talk about how H&R Block can help with your taxes, or chatting up a zombie during a lunch break, he’s handsome, funny and on point: use H&R Block for your tax needs. Simon McQuoid from Imperial Woodpecker directed.

Studio C /Katya Jeff Payne

Jeff Payne

The campaign’s audio post was completed at Eleven in Santa Monica. Eleven founder Jeff Payne worked the spots. “As well as mixing, I created sound design for all of the spots. The objective was to make the sound design feel very realistic and to enhance the scenes in a natural way, rather than a sound design way. For example, on the spot titled Donuts the scene was set on a studio back lot with a lot of extras moving around, so it was important to create that feel without distracting from the dialogue, which was very subtle and quiet. On the spot titled Switch, there was a very energetic music track and fast cutting scenes, but again it needed support with realistic sounds that gave all the scenes more movement.”

Payne says the major challenge for all the spots was to make the dialogue feel seamless. “There were many different angle shots with different microphones that needed to be evened out so that the dialogue sounded smooth.”

In terms of tools, all editing and mixing was done with Avid’s Pro Tools HDX system and S6 console. Sound design was done through Soundminer software.

Jordan Meltzer was assistant mixer on the campaign, and Melissa Elston executive produced for Eleven. Arcade provided the edit, Timber the VFX and post and color was via MPC.


Bill Hewes

Behind the Title: Click 3X executive producer Bill Hewes

NAME: Bill Hewes

COMPANY: Click 3X  (@Click3X) in New York City.

CAN YOU DESCRIBE YOUR COMPANY?
We are a digital creation studio that also provides post and animation services.

WHAT’S YOUR JOB TITLE?
I am an executive producer with a roster of animation and live-action directors.

WHAT DOES THAT ENTAIL?
Overseeing everything from the initial creative pitch, working closely with directors, budgeting, approach to a given project, overseeing line producers for shooting, animation and post, client relations and problem solving.

PGIM Prudential

One recent project was this animated spot for a Prudential Global Investment Management campaign.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Probably that there is no limit to the job description — it involves business skills, a creative sensibility, communication and logistics. It is not about the big decisions, but more about the hundreds of small ones made moment to moment in a given day that add up.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Winning projects.

WHAT’S YOUR LEAST FAVORITE?
Losing projects

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Depends on the day and where I am.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
A park ranger at Gettysburg.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I didn’t choose it. I had been on another career path in the maritime transportation industry and did not want to get on another ship, so I took an entry-level job at a video production company. From day one, there was not a day I did not want to go to work. I was fortunate to have had great mentors that made it possible to learn and advance.

Click it or Ticket

‘Click it or Ticket’ for the National Highway Traffic Safety Administration.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Two animated spots for Prudential Global Investment Management, commercials and a social media campaign for Ford Trucks, and two humorous online animated spots for the NHTSA’s “Click It or Ticket” campaign.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
A few years back, I took some time off and worked with a director for several months creating films for Amnesty International. Oh, and putting a Dodge Viper on a lava field on a mountain in Hawaii.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The wheel, anesthesia and my iPhone.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
I share an office, so we take turns picking the music selections. Lately, we’ve been listening to a lot of Kamasi Washington, Telemann, J Mascis and My Bloody Valentine.

I also would highly recommend, “I Plan to Stay a Believer” by William Parker and the album, “The Inside Songs” by Curtis Mayfield.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Jeet Kune Do, boxing, Muy Thai, Kali/Escrima, knife sparring, and some grappling. But I do this outside of the office.


Behind the Title: Arnold Worldwide’s Jon Drawbaugh

NAME: Jon Drawbaugh

COMPANY: Arnold Worldwide

CAN YOU DESCRIBE YOUR COMPANY?
Arnold is a global creative agency that sits within Havas Creative Group and has offices in Boston (HQ), London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto.

WHAT’S YOUR JOB TITLE?
EVP, Director of Integrated Production

WHAT DOES THAT ENTAIL?
I like to think of the job as sort of production curator. I am the steward of all the wonderful things that we make as an agency — from sites to apps to video content to still imagery to live brand experiences. I produce by supporting creative solutions and executions. We’re in a period of disruption in the agency world, and I find the opportunities exciting. There’s always something new to learn and a “never been done before” to figure out.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I’m lucky that’s it’s a very roll up your sleeves and dig into the work kind of role. Unlike other leadership roles that are administrative or directorial in nature, I’m very hands-on while still being strategic and holistic. I’ll go from managing staffing allocations into content strategy meetings and then be in an edit bay reviewing creative decks and making ballpark estimates. I also spend a fair amount “producing” for the agency.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Collaborating with my team, creative teams, clients and partners.

WHAT’S YOUR LEAST FAVORITE?
Number crunching.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Late afternoon. If all my meetings are done for the day, it’s a great time to grab a coffee and reflect on the solutions of the day.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I wish I could be an amazing chef with popular, hip restaurants. In reality, I’d likely be working for a production company producing or directing content.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
To be honest, I stumbled into advertising. I didn’t know anything about it until I moved to New York City. I landed a temp job at Messner Vetere Berger McNamee Schmetter as a receptionist. Advertising seemed so glamorous, what with the producers jetting off to foreign countries and working with famous feature directors. It sounded much more fun than what I had been doing, which was making copies in the basement of a law firm.

From there I worked in the creative department and dabbled in copy writing. I wanted to get to making TV spots quickly, so I figured taking the producer track would get me there faster. Plus, I was producing theater projects on the side and discovered I could actually get paid for producing if I worked at an ad agency.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I’m new to Arnold, so I don’t have my fingerprints on any projects just yet, but I’m a big fan of the recent work like Jack Daniel’s Global Barrel Hunt and their Our Town film (pictured). I also love the Hershey’s My Dad spot and Reese’s #AllTreesAreBeautiful social campaign.

Prior to Arnold, I’m really proud of the Qualcomm Invisible Museum app and Fabric Content projects I worked on out of DDB SF.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
That’s a tough one. I’m so proud of a lot of the work I’ve made over the years. For example, the massive Acura TLX integrated launch we did at Mullen LA, the documentary film I made with Lucy Walker Make Haste Slowly: The Kikkoman Creed, or the viral hit Nanerpus before there were viral hits.

But I’d say the animated short Smutley for AIDES (the French association tackling HIV and AIDS) I produced at Goodby, Silverstein and Partners is one of my proudest. A chance to use our ad skills for good, and how many times in a career can you say you made a cartoon about a cat having sex with all different kinds of animals to Joan Jett’s “Bad Reputation.”

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My iPhone, my vintage HiFi, and my camera. Running water and heat are pretty cool, too.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Instagram, Facebook, Twitter, SnapChat, Vine, Houseparty, Tumblr, Periscope, LinkedIn, Pinterest and others.

DO YOU LISTEN TO MUSIC WHILE YOU WORK? 
I love music. All kinds. But generally I don’t have a lot of time at the office to plug in my headphones. When I do, I generally use Spotify or Apple Music to listen to the Indie genre.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I like to listen to LPs on my vintage HiFi with my family. It’s our important family together time. We like to go hunting for vinyl together on weekends. Record Store Day is like a second Christmas for us.


Artifact helps goat breathe fire for Georgia Keno spots

Atlanta-based Artifact Design completed VFX and design work on The Fire King, the latest 30-second spot for Georgia Lottery Keno! via BBDO Atlanta. Playing on the popularity of medieval fantasy (we’re looking at you, Game of Thrones), this humorous spot features Kevin “the fire-breathing” Goat reprising his heroics from earlier campaigns.

The Fire King story follows Kevin’s quest for the throne in the land of 12 realms. Battles and cooking of meat ensue before he and his human sidekick, James, oust the sitting King Aragor with a fate-sealing blow: “Your dragon is no goat,” jokes James. The voiceover concludes with, “Be the king of your castle. Win $100,000 300 times a day playing Keno!”

Artifact has collaborated with BBDO Atlanta on the Georgia Lottery campaign for the past several years. Among the previous five spots, Kevin has been seen flying a fighter jet, and dueling with evil villains in a spy drama.

“The agency is really good about involving us during their pre-production process to ensure everything goes smoothly on set,” explains Artifact creative director Ryan Tuttle. “This is huge for us. By allowing open communication with the production team, director and DP we’re able to figure out exactly what we want to do on set so that we don’t waste time and, more importantly, achieve the best creative assets we can.”

Tuttle reports that VFX have always been crucial to making Kevin’s fire-breathing a reality “since it’s what usually gets him and James out of trouble, or saves the day. “Rather than rely on 3D simulation to create the fire, we partnered with the production company’s pyro team and created the effect practically,” he continues. “This approach has given us by far the most believable results ever since we began working on this campaign.”

The opening scene required extensive matte painted landscapes, as well as painstaking crowd duplication for the army. Perhaps the biggest challenge that Artifact overcame was the project’s fast turnaround of less than two weeks.

“This spot really does show how we can achieve the highest level of VFX and finishing services for our clients,” reports Tuttle. “It also demonstrates that we’re able to be part of a bigger team and work with the agency as well as other partners, from editorial, to color to sound. We also provided design and animation of the end-tags for these spots.”

For all the VFX comps, Artifact called on Flame. Design and animation was all handled in the Adobe Creative Suite, specifically After Effects, Photoshop and Illustrator. According to the Artifact team, a very important piece of technology was a hard drive. Because of the quick turnaround time, they had to move quickly, especially for Scene One. They were able to work with a DIT on set and get all of the plates shot from the first scene and begin working almost immediately.

 


2016 HPA Award winners

The Hollywood Professional Association (HPA) held its annual awards this week at the Skirball Cultural Center in Los Angeles. The HPA Awards recognize individuals and companies for outstanding contributions made in the creation of feature films, television, commercials, and entertainment content enjoyed around the world.

Awards were bestowed in creative craft categories honoring behind-the-scenes artistry, and a host of special awards were also presented.

The winners of the 2016 HPA Awards are:

Outstanding Color Grading – Feature Film

Carol
John Dowdell // Goldcrest Post Productions Ltd

WINNER – The Revenant
Steven J. Scott // Technicolor Production Services

Brooklyn
Asa Shoul // Molinare

The Martian
Stephen Nakamura // Company 3

The Jungle Book
Steven J. Scott // Technicolor Production Services

Outstanding Color Grading – Television

Vinyl – E.A.B
Steven Bodner // Deluxe/Encore NY

Fargo – The Myth of Sysiphus
Mark Kueper // Technicolor

Outlander – Faith
Steven Porter // MTI Film

WINNER – Gotham – By Fire
Paul Westerbeck // Encore Hollywood

Show Me A Hero – Part 1
Sam Daley // Technicolor PostWorks NY

Outstanding Color Grading – Commercial
Fallout 4The Wanderer
Siggy Ferstl / Company 3

Toyota Prius – Poncho
Sofie Borup // Company 3

NASCAR – Team
Lez Rudge // Nice Shoes

Audi R8 – Commander
Stefan Sonnenfeld // Company 3

Apple Music – History of Sound
Gregory Reese // The Mill

Pennzoil – Joyride Circuit
Dave Hussey // Company 3

WINNER – Hennessy – Odyssey
Tom Poole // Company 3

Outstanding Editing – Feature Film

The Martian
Pietro Scalia, ACE

The Big Short

The Revenant
Stephen Mirrione, ACE

WINNER – The Big Short
Hank Corwin, ACE

Sicario
Joe Walker, ACE

Spotlight
Tom McArdle, ACE

Outstanding Editing – Television (TIE)

Body Team 12
David Darg // RYOT Films

Underground – The Macon 7
Zack Arnold, Ian Tan // Sony Pictures Television

Vinyl – Pilot
David Tedeschi

martin-nicholson-ace-greg-babor-editing-for-tv-winners-at-2016-hpa-awards

Roots winners for editing, Martin Nicholson, ACE, Greg Babor

WINNER – Roots – Night One
Martin Nicholson, ACE, Greg Babor

WINNER – Game of Thrones – Battle of the Bastards
Tim Porter, ACE

Outstanding Editing – Commercial

WINNER – Wilson – Nothing Without It
Doobie White // Therapy Studios

Nespresso – Training Day
Chris Franklin // Big Sky Edit

Saucony – Be A Seeker
Lenny Mesina // Therapy Studios

Samsung – Teresa
Kristin McCasey // Therapy Studios

Outstanding Sound – Feature Film

Room
Steve Fanagan, Niall Brady, Ken Galvin // Ardmore Sound

Eye In The Sky
Craig Mann, Adam Jenkins, Bill R. Dean, Chase Keehn // Technicolor Creative Services

Batman Vs Superman: Dawn of Justice
Scott Hecker // Formosa Group
Chris Jenkins, Michael Keller // Warner Bros. Post Production Services

Zootopia
David Fluhr, CAS, Gabriel Guy, CAS, Addison Teague // Walt Disney Company

WINNER – Sicario
Alan Murray, Tom Ozanich, John Reitz // Warner Bros. Post Production Services

Outstanding Sound – Television

WINNER – Outlander – Prestonpans
Nello Torri, Alan Decker, Brian Milliken, Vince Balunas  // NBCUniversal Post Sound

Game of Thrones – Battle of the Bastards
Tim Kimmel, MPSE, Paula Fairfield, Mathew Waters, CAS, Onnalee Blank, CAS, Bradley C. Katona, Paul Bercovitch // Formosa Group

Preacher – See
Richard Yawn, Mark Linden, Tara Paul // Sony Sound

Marco Polo – One Hundred Eyes
David Paterson, Roberto Fernandez, Alexa Zimmerman, Glenfield Payne, Rachel Chancey // Harbor Picture Company

House of Cards – Chapter 45
Jeremy Molod, Ren Klyce, Nathan Nance, Scott R. Lewis, Jonathan Stevens // Skywalker Sound

Outstanding Sound – Commercial

WINNER – Sainsbury’s – ­Mog’s Christmas Calamity
Anthony Moore, Neil Johnson // Factory

Save the Children UK – Still The Most Shocking Second A Day
Jon Clarke // Factory

Wilson – Nothing Without It
Doobie White // Therapy Studios

Honda – Paper
Phil Bolland // Factory

Honda – Ignition
Anthony Moore // Factory

Outstanding Visual Effects – Feature Film

Star Wars: The Force Awakens
Jay Cooper, Yanick Dusseault, Rick Hankins, Carlos Munoz, Polly Ing // Industrial Light & Magic

WINNER – The Jungle Book
Robert Legato, Andrew R. Jones
Adam Valdez, Charley Henley // MPC
Keith Miller // Weta Digital

Captain America: Civil War
Russell Earl, Steve Rawlins, Francois Lambert, Pat Conran, Rhys Claringbull // Industrial Light & Magic

The Martian
Chris Lawrence, Neil Weatherley, Bronwyn Edwards, Dale Newton // Framestore

Teenage Mutant Ninja Turtles: Out of the Shadows
Pablo Helman, Robert Weaver, Kevin Martel, Shawn Kelly, Nelson Sepulveda // Industrial Light & Magic

Outstanding Visual Effects – Television

Supergirl – Pilot
Armen V. Kevorkian, Andranik Taranyan, Gevork Babityan, Elaina Scott, Art Sayan // Encore VFX

Ripper Street – The Strangers’ Home
Ed Bruce, Nicholas Murphy, Denny Cahill, John O’Connell // Screen Scene

Black Sails – XXI
Erik Henry // Starz
Matt Dougan // Digital Domain
Martin Ogren, Jens Tenland, Nicklas Andersson // ILP

The Flash – Guerilla Warfare
Armen V. Kevorkian, Thomas J. Conners, Andranik Taranyan, Gevork Babityan, Jason Shulman // Encore VFX

Holly Shiffman and Mike Chapman with VFX winner for Game of Thrones, Matthew Rouleau.

WINNER – Game of Thrones – Battle of the Bastards
Joe Bauer, Eric Carney // Fire & Blood Productions
Derek Spears // Rhythm & Hues 
Glenn Melenhorst // Iloura
Matthew Rouleau // Rodeo FX

Outstanding Visual Effects – Commercial

Sainsbury’s – Mog’s Christmas Calamity
Ben Cronin, Grant Walker, Rafael Camacho // Framestore

WINNER – Microsoft Xbox – Halo 5: The Hunt Begins
Ben Walsh, Ian Holland, Brian Delmonico, Brian Burke // Method

AT&T – Power of &amp
James Dick, Corrina Wilson, Euna Kho, Callum McKeveny // Framestore

Kohler – Never Too Next
Andy Boyd, Jake Montgomery, Zachary DiMaria, David Hernandez // JAMM

Gatorade – Sports Fuel
JD Yepes, Richard Shallcross // Framestore

Emerging Leader Award

2016 Winners- Jesse Korosi, Jennifer Zeidan

The following special awards, which were previously announced, were also presented this evening:

HPA Engineering Excellence Award

Sponsored by NAB Show

The HPA Engineering Excellence Award is recognized as one of the most important technology honors in the industry, spotlighting companies and individuals who draw upon technical and creative ingenuity to develop breakthrough technologies.  Submissions for this peer-judged award may include products or processes, and must represent a step forward for its industry beneficiaries.

2016 Winners 

Aspera: FASPStream

Grass Valley: GV Node Real Time IP Processing and Edge Routing Platform

RealD: Ultimate Screen

SGO: Mistika

Honorable mentions:
Grass Valley: LDX 86N Native 4K Series Camera

Canon USA, Inc.: 4K / UHD / 2K / HD display

HPA Judges Award for Creativity and Innovation

The HPA Judges Award for Creativity and Innovation recognizes companies and individuals who have demonstrated excellence, whether in the development of workflow and process to support creative storytelling or in technical innovation. The Judges Award for Creativity and Innovation is conferred by a jury of industry experts.

2016 Winner- The Mill: Blackbird

HPA Lifetime Achievement Award

The HPA Lifetime Achievement Award is given to an individual who is recognized for his or her service and commitment to the professional media content industry. The mission of the award is to give recognition to individuals who have, with great service, dedicated their careers to the betterment of the industry. The Lifetime Achievement Award is given at the discretion of the HPA Board of Directors and the HPA Awards Committee. It is not bestowed every year.

herb-dow

Herb Dow

2016 Honoree- Herb Dow, ACE

The Charles S. Swartz Award

The Charles S. Swartz Award is conferred on a person, group, or company that has made significant artistic, technological, business or educational impact across diverse aspects of the media industry. The award was named in honor of the late Charles S. Swartz, who led the Entertainment Technology Center at the University of Southern California from 2002 until 2006, building it into the industry’s premiere testing bed for new digital cinema technologies.

2016 Honoree – Michelle Munson, Founder and CEO of Aspera


Sarofsky adds VFX/finishing artist Cory Davis, designer Dan Tiffany

Chicago-based Sarofsky, a design-heavy production company, has added creative VFX and finishing artist Cory Davis and designer Dan Tiffany to its staff. A Chicago-based freelance VFX artists for many years, Davis’ Sarofsky resume includes work on the title sequences for the Marvel’s Ant-Man, Captain America: Civil War and Doctor Strange, as well as the main titles for TNT’s Animal Kingdom and a variety of Super Bowl ads. He is a BFA graduate of Ohio University and pursued advanced studies at The Illinois Institute of Art.

“Cory has been working with us for years now as our go-to finishing artist… and I really mean artist, because he is beyond a masterful technician,” says ECD Erin Sarofsky. “He is also a creative force with a distinct point of view.”

Tiffany has been freelancing for Sarofsky and other creative industry firms in Chicago since 2015. A BFA graduate of the Illinois Institute of Art, Tiffany began his career as an intern for creative agency Leviathan before landing a staff position with Daily Planet in 2011. Since going freelance, he has worked on high-profile commercial, broadcast and theatrical projects for Comcast, Leo Burnett and mcgarrybowen, to name but a few. He was also an integral part of Sarofsky’s design team behind the main titles for both Captain America: Civil War and Doctor Strange.

Main Title Caption (L-R) Cory Davis and Dan Tiffany.


Nice Shoes opens Toronto studio

A New York City post production mainstay for the past 20 years, Nice Shoes has gone international with the opening of Nice Shoes Toronto. The new studio is made up of creative directors Gary Thomas and Matt Greenwood, design director Stefan Woronko, senior colorist Roslyn Di Sisto and executive producer Kristen Van Fleet.

Prior to joining Nice Shoes, the team (who come from the now defunct post house Smith) delivered a series of vibrant animations and short films for the Cannes Lions Festival, working closely with Leo Burnett Chicago executive producer Juan Woodbury. Van Fleet and Di Sisto also graded Drake’s hit “Hotline Bling,” working with Director X on the color-driven music video.

Thomas, Greenwood and Woronko will also be added to the now-international Nice Shoes Creative Studio roster, which recently showed off the studio’s animation and virtual reality capabilities by designing and editing the opening titles of the 2016 ANA Masters of Marketing Conference.

Di Sisto joins the color and finishing team, who have delivered work for brands such as Volvo, Samsung, Jeep, McDonald’s and MasterCard as well as performers BeyoncéKanye WestLady Gaga and Pink. As executive producer, Van Fleet unites the divisions, working closely with creative studio EP Angela Bowen and color and finishing EP Tara Holmes.

“Toronto is one of the top hubs for advertising in the world, and we’ve assembled a team that reflects the high quality of creative content being produced in this market,” says managing director Justin Pandolfino.

The newly launched location will offer directors and clients in the US planning shoots in Canada a convenient and competitive production partner. Nice Shoes Toronto will be integrated with the studio’s Remote Color Grading network, creating opportunities for Di Sisto to work with clients throughout North America and for clients in Toronto to connect with the company’s full roster of colorists. Di Sisto will be working with FilmLight’s Baselight and with monitors calibrated by Nice Shoes’ team of engineers.

“Our Toronto studio not only extends our physical reach, but it expands the combined resources and talents of all locations, allowing us to be a more versatile and nimble partner to our clients,” adds Nice Shoes Creative Studio EP Bowen.

Main Photo Caption: (Back Row, L-R) Gary Thomas and Matt Greenwood. (Front, L-R) Kristen Van Fleet, Stefan Woronko, Adrian Gluvakovich and Roslyn Di Sisto.

Slim adds feature director Jeff Baena and director/DP Wondo

Slim has grown its roster with feature film director Jeff Baena and automotive director/DP Wondo. Baena is currently finishing up his third directorial outing, the comedy The Little Hours, which is due to be released in 2017. In addition to his film work, Baena recently directed a comedic campaign for Hulu with actress Aubrey Plaza. Baena says his Altman-esque approach to directing allows his actors to bring a bit of their own personality to each of their characters.

He began his career as a PA for Robert Zemeckis in Los Angeles following his completion of film school in New York. He later met director David O. Russell while working as an assistant editor, leading the two to co-write I Heart Huckabees (2004). Baena went on to direct Life After Beth (2014) and Joshy (2016), which featured ensemble casts including Aubrey Plaza, John C. Reilly, Molly Shannon, Thomas Middleditch, Alison Brie and Jenny Slate.

Director/DP Wondo has also joined Slim. With over 20 years behind the camera, Wondo is an expert on the Russian Arm — remote control cranes and gyro-stabilized flight heads that are mounted on customized performance vehicles — and is accomplished at shooting for VFX. He has directed spots for Mercedes Benz, Chevy (Commonwealth), Kia (David&Goliath), BMW, Porsche (Cramer Krasselt) and Bugatti. He divides his time between Los Angeles and Berlin.

Main Photo: L-R: Wondo and Jeff Baena.