Category Archives: Audio

Behind the Title: Stir Post Audio sound designer/mixer Nick Bozzone

NAME: Nick Bozzone

COMPANY: Chicago’s Stir Post Audio (@STIRpost)

DESCRIBE YOUR COMPANY:
Stir Post Audio is comprised of engineers, mixers, sound designers and producers, who transform audio mixes into what we call “sonic power shots.”

WHAT’S YOUR JOB TITLE?
Senior Sound Designer/Mixer

WHAT DOES THAT ENTAIL?
As a post sound professional, there are many different disciplines of audio that I use on a day-to-day basis — voiceover recording/mic techniques (ADR included), creative sound designing, voiceover and music editing, 5.1 and stereo broadcast (LKFS) mixing, as well as providing a positive (and fun) voice in the room.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
The term sound designer envelops more than simply spotting stock sound effects to picture, it’s an opportunity to be as creative as my mind allows. It’s a chance at making a sonic signature —a signature that, most of the time, is associated with the product itself. I have been very fortunate through my career so far to have worked on these types of commercial campaigns and short films… projects that have allowed me to stretch my sonic imagination.

WHAT’S YOUR FAVORITE PART OF THE JOB?
My favorite part of the job is when its time to mix. Mixing can be just as creative, if not more so, as sound design. There are a lot of technical aspects to mixing heavy-hitting commercials. Most of the time there are a bunch of very dynamic elements going on at the same time. The finesse of a great mix is the ability to take all of these things, bring them all together and have them all sitting in their own spot.

WHAT’S YOUR LEAST FAVORITE?
It may be my least favorite part, but it’s a necessary evil… archiving!

WHAT’S YOUR FAVORITE TIME OF THE DAY?
During work, it’s when the whole room gives my mix a thumbs up. During the weekend, it’s definitely around sunset. For whatever reason, no matter how tired I am, around sunset is when my body kicks into its second wind and I become a night owl (or at least I used to be one before my daughter was born five months ago).

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
“If you love what you do, you’ll never work a day in your life.” That was told to me when I entered college, and I took that quote to heart. Originally, I thought that I wanted to be a creative writer and then I had an interest in being a hypnotherapist. Both were interesting to me, but neither one was holding my interest for very long. Thankfully, I took an introductory class in Pro Tools. That one class showed me that there could be a future in sound. You never know where you’ll get your inspiration.

Nick creating sounds for Mist Twst.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Many projects that come through our doors require quite a bit of strategy with regard to the intention or emotion of the project. I worked on the re-branding campaign for Pepsi’s Sierra Mist, which changed its name to Mist Twst.

There were a lot of very specific sound design elements I created in that session. The intention was to not just make an everyday run-of-the-mill soda commercial; we wanted it to feel crisp, clean and natural like the drink. So, we went to the store and bought a bunch of different fruits and vegetables, and recorded ourselves cutting, squeezing, and dropping them into a fizzy glass of Mist Twst. We even recorded ourselves opening soda cans at different speeds and pouring soda into glasses with and without ice.

I also worked on a really fun 5 Gum radio campaign that won a Radio Mercury Award. The concept was a “truth or dare” commercial geared toward people streaming music with headphones on. It allows the listener to choose whether to play along with listening to the left headphone for a truth, or the right headphone to do a dare.

We did campaign for Aleve with beautiful film showing a grandfather on an outing with his granddaughter at an amusement park and suddenly he throws his back out. The entire park grinds to a halt as a result — visually and audio-wise. There was a lot of sound design involved in this process, and was a very fun and creative experience.

Kerrygold

For a recent package of TV spots for Kerrygold, the Irish dairy group, created by Energy BBDO. my main goal for “Made for this Moment” was to let the gentile music track and great lyrics have center stage and breathe, as if they were their own character in the story. My approach to the sound design was to fill out each scene with subtle sound design elements that are almost felt and not heard… nothing poking through further than anything else, and nothing competing with the music, only enhancing the overall mood.”

Focusing on sound bars at CES 2017

By Tim Hoogenakker

My day job is as a re-recording mixer and sound editor working on long-form projects, so when I attended this year’s Consumer Electronics Show in Las Vegas, I honed in on the leading trends in home audio playback. It was important for me to see what the manufacturers are planning regarding multi-channel audio reproduction for the home. From the look of it, sound bars seem to be leading the charge. My focus was primarily with immersive sound bars, single-box audio components capable of playing Dolby Atmos and DTS:X as close as they can in their original format.

Klipsch TheaterBar

Klipsch Theaterbar

Now I must admit, I’ve kicked and screamed about sound bars in the past, audibly rolling my eyes at the concept. We audio mixers are used to working in perfect discrete surround environments, but I wanted to keep an open mind. Whether we as sound professionals like it or not, this is where the consumer product technology is headed. That and I didn’t see quite the same glitz and glam over discrete surround speaker systems at CES.

Here are some basic details with immersive sound bars in general:

1. In addition to the front channels, they often have up-firing drivers on the left and right edges (normally on the top and sides) that are intended to reflect onto the walls and the ceiling of the room. This is to replicate the immersiveness as much as possible. Sure this isn’t exact replication, but I’ll certainly give manufacturers praise for their creativity.
2. Because of the required reflectivity, the walls have to be of a flat enough surface to reflect the signal, yet still balanced so that it doesn’t sound like you’re sitting in the middle of your shower.
3. There is definitely a sweet spot in the seating position when listening to sound bars. If you move off-axis, you may experience somewhat of a wash sitting near the sides, but considering what they’re trying to replicate, it’s an interesting take.
4. They usually have an auto-tuning microphone system for calculating the room for the closest accuracy.
5. I’m convinced that there’s a conspiracy by the manufacturers to make each and every sound bar, in physical appearance, resemble the enigmatic Monolith in 2001: A Space Odyssey…as if literally someone just knocked it over.

Yamaha YSP5600

My first real immersive sound bar experience happened last year with the Yamaha YSP-5600, which comes loaded with 40 (yes 40!) drivers. It’s a very meaty 26-pound sound bar with a height of 8.5 inches and width of 3.6 feet. I heard a few projects that I had mixed in Dolby Atmos played back on this system. Granted, even when correctly tuned it’s not going to sound the same as my dubbing stage or with dedicated home theater speakers, but knowing this I was pleasantly surprised. A few eyebrows were raised for sure. It was fun playing demo titles for friends, watching them turn around and look for surround speakers that weren’t there.

A number of the sound bars displayed at CES bring me to my next point, which honestly is a bit of a complaint. Many were very thin in physical design, often labeled as “ultra-thin,” which to me means very small drivers, which tells me that there’s an elevated frequency crossover line for the subwoofer(s). Sure, I understand that they need to look sleek so they can sell and be acceptable for room aesthetics, but I’m an audio nerd. I WANT those low- to mid-frequencies carried through from the drivers, don’t just jam ALL the low- and mid-frequencies to the sub. It’ll be interesting to see how this plays out as these products reach market during the year.

Sony HTST 5000

Besides immersive audio, most of these sound bars will play from a huge variety of sources, formats and specs, such as Blu-ray, Blu-ray UHD, DVD, DVD-Audio, streaming via network and USB, as well as connections for Wi-Fi, Bluetooth and 4K pass-through.

Some of these sound bars — like many things at CES 2017 — are supported with Amazon Alexa and Google Home. So, instead of fighting over the remote control, you and your family can now confuse Alexa with arguments over controlling your audio between “Game of Thrones” and Paw Patrol.

Finally, I probably won’t be installing a sound bar on my dub stage for reference anytime soon, but I do feel that professionally it’s very important for me to know the pros and the cons — and the quirks — so we can be aware how our audio mixes will translate through these systems. And considering that many major studios and content creators are becoming increasingly ready to make immersive formats their default deliverable standard, especially now with Dolby Vision, I’d say it’s a necessary responsibility.

Looking forward to seeing what NAB has up its sleeve on this as well.

Here are some of the more notable soundbars debuted:

LG SJ9

Sony HT-ST5000: This sound bar is compatible with Google Home. They say it works well with ceilings as high as 17 feet. It’s not DTS:X-capable yet, but Sony said that will happen by the end of the year.LG SJ9: The LG SJ9 sound bar is currently noted by LG as “4K high resolution audio” (which is an impossible statement). It’s possible that they mean it’ll pass through a 4K signal, but the LG folks couldn’t clarify. That snafu aside, it has a very wide dimensionality, which helps for stereo imaging. It will be Dolby Vision/HDR-capable via a future firmware upgrade.

The Klipsch “Theaterbar”: This another eyebrow raiser. It’ll release in Q4 of 2017. There’s no information on the web yet, but they’re showcasing this at CES.

Pioneer Elite FS-EB70: There’s no information on the web yet, but they were showcasing this at CES.

Onkyo SBT-A500 Network: Also no information but it was shown at CES.


Formosa Group re-recording mixer and sound editor Tim Hoogenakker has over 20 years of experience in audio post for music, features and documentaries, television and home entertainment formats. He had stints at Prince’s Paisley Park Studios and POP Sound before joining Formosa.

G-Tech 6-15
Stranger Things

Upcoming AES LA meeting features Netflix’s Stranger Things sound team

On January 31, the AES LA Section monthly meeting will showcase the sound editorial and re-recording of the Netflix series Stranger Things. Attendees will hear first-hand how the sound team creates the 5.1-channel soundtrack, including the eerie music that is key to the show’s look and feel. A second season from the Duffer Brothers is scheduled to start later this year, with its haunting ’80s-style, synth-based musical score.

For those of you not familiar with the show, it’s set in Indiana in 1983 and focuses on a 12-year-old boy gone missing and the resulting search for him by the police chief and his friends.

The editorial team for Stranger Things is headed up by supervising sound editor Brad North, who works closely with sound designer Craig Henighan, sound effects editor Jordan Wilby and music editor David Klotz. The re-recording crew, working at the Technicolor Seward stage, is Joe Barnett, who handles dialogue and music, and Adam Jenkins, who handles sound effects.

“We drew our inspiration — subconsciously, at least — from such sci-fi films as Alien, The Thing and Predator,” Henighan recalls. Part sci-fi, part horror and part family drama, Stranger Things is often considered an homage to 80’s movies like Close Encounters of the Third Kind and ET.

The joint AES/SMPTE January meeting, which will be held at the Sportsmen’s Lodge in Studio City on Tuesday, January 31, is open to both AES and SMPTE members and non-members.

Panelists will include Adam Jenkins, Jordan Wilby, Joe Barnett, David Klotz, Brad North and Craig Henighan.


Patriots Day

Augmenting Patriots Day‘s sound with archival audio

By Jennifer Walden

Fresh off the theatrical release of his dramatized disaster film Deepwater Horizon, director Peter Berg brings another current event to the big screen with Patriots Day. The film recounts the Boston Marathon bombing by combining Berg’s cinematic footage with FBI-supplied archival material from the actual bombing and investigation.

Once again, Berg chose to partner with Technicolor’s supervising sound editor/re-recording mixer Dror Mohar, who contributed to the soundtrack of Berg’s Deepwater Horizon (2016) and Lone Survivor (2013).  He earned an MPSE award nomination for sound editing on the latter.

According to Mohar, Berg’s intention for Patriots Day was not to make a film about tragedy and terrorism, but rather to tell the story of a community’s courage in the face of this disaster. “This was personal for Peter [Berg]. His conviction about not exploiting or sensationalizing any of it was in every choice he made,” says Mohar. “He was vigilant about the cinematic attributes never compromising the authenticity and integrity of the story of the events and the people who were there — the law enforcement, victims and civilians. Peter wanted to evolve and explore the sound continuously. My compass throughout was to create a soundtrack that was as immersive as it was genuine.”

From a sound design perspective, Mohar was conscious of keeping the qualities and character of the sounds in check — favoring raw, visceral sounds over treated or polished ones. He avoided oversized “Hollywood” treatments. For example, Mohar notes the Watertown shootout sequence. The lead-up to the firefight was inspired by a source audio recording of the Watertown shootout captured by a neighbor on a handheld camera.

“Two things grabbed my attention — the density of the firefight, which sounded like Chinese New Year, and the sound of wind chimes from a nearby home,” he explains. “Within what sounded like war and chaos, there was a sweet sound that referenced home, family, porch… This shootout is happening in a residential area, in the middle of everyday life. Throughout the film, I wanted to maintain the balance between emotional and visceral sounds. Working closely with picture editors Colby Parker Jr. and Gabriel Fleming, we experimented with sound design that aligned directly with the dramatic effect of the visuals versus designs that counteracted the drama and created an experience that was less comfortable but ultimately more emotional.”

Tension was another important aspect of the design. The bombing disrupted life, and not just the lives of those immediately or physically affected by the bombing. Mohar wanted the sound to express those wider implications. “When the city is hit, it affects everyone. Something in that time period is just not the same. I used a variety of recordings of calls to prayer and crowds of people from all over the world to create soundscapes that you could expect to hear in a city but not in Boston. I incorporated these in different times throughout the film. They aren’t in your face, but used subtly.”

Patriots DayThe Mix
On the mix, he and re-recording mixer Mike Prestwood-Smith chose a realistic approach to their sonic treatments.

Prestwood-Smith notes that for an event as recent and close to the heart as the Boston Marathon bombing, the goal was to have respect for the people who were involved — to make Patriots Day feel real and not sensationalized in any sense. “We wanted it to feel believable, like you are witnessing it, rather than entertaining people. We want to be entertaining, engaging and dramatic, but ultimately we don’t want this to feel gratuitous, as though we are using these events to our advantage. That’s a tight rope to tread, not just for sound but for everything, like the shooting and the performances. All of it.”

Mohar reinforces the idea of enabling the audience to feel the events of the bombing first-hand through sound. “When we experience an event that shocks us, like a car crash, or in this case, an act of terror, the way we experience time is different. You assess what’s right there in front of you and what is truly important. I wanted to leverage this characteristic in the soundtrack to represent what it would be like to be there in real time, objectively, and to create a singular experience.”

Archival Footage
Mohar and Prestwood-Smith had access to enormous amounts of archival material from the FBI, which was strategically used throughout the soundtrack. In the first two reels, up to and including the bombing, Prestwood-Smith explains that picture editors Fleming and Parker Jr. intercut between the dramatized footage and the archived footage “literally within seconds of each other. Whole scenes became a dance between the original footage and the footage that Peter shot. In many cases, you’re not aware of the difference between the two and I think that is a very clever and articulate thing they accomplished. The sound had to adhere to that and it had to make you feel like you were never really shifting from one thing to the other.”

It was not a simple task to transition from the Hollywood-quality sound of the dramatized footage to sound captured on iPhones and low-resolution cameras. Prestwood-Smith notes that he and Mohar were constantly evolving the qualities of the sounds and mix treatments so all elements would integrate seamlessly. “We needed to keep a balance between these very different sound sources and make them feel coherently part of one story rather than shifting too much between them all. That was probably the most complex part of the soundtrack.”

Berg’s approach to perspective — showing the event from a reporter’s point of view as opposed to a spectator’s point of view — helped the sound team interweave the archival material and fictionalized material. For example, Prestwood-Smith reports the crowd sounds were 90 percent archival material, played from the perspective of different communication sources, like TV broadcasts, police radio transmissions and in-ear exchanges from production crews on the scene. “These real source sounds are mixed with the actors’ dialogue to create a thread that always keeps the story together as we alternate through archival and dramatized picture edits.”

While intercutting various source materials for the marathon and bombing sequences, Mohar and Prestwood-Smith worked shot by shot, determining for each whether to highlight an archival sound, carry the sound across from the previous shot or go with another specific sound altogether, regardless of whether it was one they created or one that was from the original captured audio.

“There would be archival footage with screaming on it that would go across to another shot and connect the archive footage to the dramatized, or sometimes not. We literally worked inch-by-inch to make it feel like it all belonged in one place,” explains Prestwood-Smith. “We did it very boldly. We embraced it rather than disguised it. Part of what makes the soundtrack so dynamic is that we allow each shot to speak in its genuine way. In the earlier reels, where there is more of the archival footage, the dynamics of it really shift dramatically.”

Patriots Day is not meant to be a clinical representation of the event. It is not a documentary. By dramatizing the Boston Marathon bombing, Berg delivers a human story on an emotional level. He uses music to help articulate the feeling of a scene and guide the audience through the story emotionally.

“On an emotional level, the music did an enormous amount of heavy lifting because so much of the sound work was really there to give the film a sense of captured reality and truth,” says Prestwood-Smith. “The music is one of the few things that allows the audience to see the film — the event — slightly differently. It adds more emotion where we want it to but without ever tipping the balance too far.”

The Score
Composers Trent Reznor and Atticus Ross had a definitive role for each cue. Their music helps the audience decompress for certain moments before being thrust right back into the action. “Their compositions were so intentional and so full of character and attitude. It’s not generic,” says Mohar. “Each cue feels like a call to action. The tracks have eyes and mouths and teeth. It’s very intentional. The music is not just an emotional element; it’s part of the sound design and sound overall. The sound and music work together to contribute equally to this film.”

The way that we go back and forth between the archival footage and the dramatized footage was the same way we went from designed audio to source audio, from music to musical, from sound effects to sound effective,” he continues. “On each scene, we decided to either blur the line between music and effects, between archival sound and designed sound, or to have a hard line between each.”

To complement the music, Mohar experimented with rhythmic patterns of sounds to reinforce the level of intensity of certain scenes. “I brought in mechanical keyboards of various types, ages and material, and recorded different typing rhythms on them. These sounds were used in many of the Black Falcon terminal scenes. I used softer sounding keyboards with slower tempos when I wanted the level of tension to be lower, and then accelerated them into faster tempos with harsher sounding keyboards as the drama in the terminal increased,” he says. “By using modest, organic sounds I could create a subliminal sense of tension. I treated the recordings with a combination of plug-ins, delays, reverbs and EQs to create sounds that were not assertive.”

Dialogue
In terms of dialogue, the challenge was to get the archive material and the dramatized material to live in the same space emotionally and technically, says Prestwood-Smith. “There were scenes where Mark Wahlberg’s character is asking for ambulances or giving specific orders and playing underneath that dialogue is real, archival footage of people who have just been hurt by these explosions talking on their phones. Getting those two things to feel integrated was a complex thing to do. The objective was to make the sound believable. ‘Is this something I can believe?’ That was the focus.”

Prestwood-Smith used a combination of Avid and FabFilter plug-ins for EQ and dynamics, and created reverbs using Exponential Audio’s PhoenixVerb and Audio Ease’s Altiverb.

Staying in The Box
From sound editorial through to the final mix, Mohar and Prestwood-Smith chose to keep the film in Pro Tools. Staying in the box offered the best workflow solution for Patriots Day. Mohar designed and mixed for the first phase of the film at his studio at Technicolor’s Tribeca West location in Los Angeles, a satellite of Technicolor at Paramount’s main sound facility while Prestwood-Smith worked out of his own mix room in London. The two collaborated remotely, sharing their work back and forth, continuously developing the mix to match the changing picture edit. “We were on a very accelerated schedule, and they were cutting the film all the way through mastering. Having everything in the box meant that we could constantly evolve the soundtrack,” says Prestwood-Smith.

7.1 Surround Mix
Mohar and Prestwood-Smith met up for the final 7.1 surround mix at 424 Post in Hollywood and mixed the immersive versions at Technicolor Hollywood.

While some mix teams prefer to split the soundtrack, with one mixer on music and dialogue and the other handling sound effects and Foley, Mohar and Prestwood-Smith have a much more fluid approach. There is no line drawn across the board; they share the tracks equally.

“Mike has great taste and instincts; he doesn’t operate like a mixer. He operates like a filmmaker and I look to him to make the final decisions and direct the shape of the soundtrack,” explain Mohar. “The best thing about working with Mike is that it’s truly collaborative, no part of the mix belonged to just one person. Anything was up for grabs and the sound as a whole belonged to the story. It makes the mix more unified, and I wouldn’t have it any other way.”


Jennifer Walden is a New Jersey-based audio pro and writer. 


Cory Melious

Behind the Title: Heard City senior sound designer/mixer Cory Melious

NAME: Cory Melious

COMPANY: Heard City (@heardcity)

CAN YOU DESCRIBE YOUR COMPANY?
We are an audio post production company.

WHAT’S YOUR JOB TITLE?
Senior Sound Designer/Mixer

WHAT DOES THAT ENTAIL?
I provide final mastering of the audio soundtrack for commercials, TV shows and movies. I combine the production audio recorded on set (typically dialog), narration, music (whether it’s an original composition or artist) and sound effects (often created by me) into one 5.1 surround soundtrack that plays on both TV and Internet.

Heard City

WHAT WOULD SURPRISE PEOPLE ABOUT WHAT FALLS UNDER THAT TITLE?
I think most people without a production background think the sound of a spot just “is.” They don’t really think about how or why it happens. Once I start explaining the sonic layers we combine to make up the final mix they are really surprised.

WHAT’S YOUR FAVORITE PART OF THE JOB?
The part that really excites me is the fact that each spot offers its own unique challenge. I take raw audio elements and tweak and mold them into a mix. Working with the agency creatives, we’re able to develop a mix that helps tell the story being presented in the spot. In that respect I feel like my job changes day in and day out and feels fresh every day.

WHAT’S YOUR LEAST FAVORITE?
Working late! There are a lot of late hours in creative jobs.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
I really like finishing a job. It’s that feeling of accomplishment when, after a few hours, I’m able to take some pretty rough-sounding dialog and manipulate that into a smooth-sounding final mix. It’s also when the clients we work with are happy during the final stages of their project.

WHAT TOOLS DO YOU USE ON A DAY-TO-DAY BASIS?
Avid Pro Tools, Izotope RX, Waves Mercury, Altiverb and Revibe.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
One of my many hobbies is making furniture. My dad is a carpenter and taught me how to build at a very young age. If I never had the opportunity to come to New York and make a career here, I’d probably be building and making furniture near my hometown of Seneca Castle, New York.

WHY DID YOU CHOOSE THIS PROFESSION? HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I think this profession chose me. When I was a kid I was really into electronics and sound. I was both the drummer and the front of house sound mixer for my high school band. Mixing from behind the speakers definitely presents some challenges! I went on to college to pursue a career in music recording, but when I got an internship in New York at a premier post studio, I truly fell in love with creating sound for picture.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Recently, I’ve worked on Chobani, Google, Microsoft, and Budweiser. I also did a film called The Discovery for Netflix.

The Discovery for Netflix.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I’d probably have to say Chobani. That was a challenging campaign because the athletes featured in it were very busy. In order to capture the voiceover properly I was sent to Orlando and Los Angeles to supervise the narration recording and make sure it was suitable for broadcast. The spots ran during the Olympics, so they had to be top notch.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
iPhone, iPad and depth finder. I love boating and can’t imagine navigating these waters without knowing the depth!

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I’m on the basics — Facebook, LinkedIn and Instagram. I dabble with SnapChat occasionally and will even open up Twitter once in a while to see what’s trending. I’m a fan of photography and nature, so I follow a bunch of outdoor Instagramers.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I joke with my friends that all of my hobbies are those of retired folks — sailing, golfing, fly fishing, masterful dog training, skiing, biking, etc. I joke that I’m practicing for retirement. I think hobbies that force me to relax and get out of NYC are really good for me.

NAB 1/17

Warner/Chappell intros Color TV, Elbroar music catalogs from Germany

For those of you working in film and television with a need for production music, Warner/Chappell Production Music has added to its offerings with the Color TV and Elbroar catalogs. Color TV is German composer Curt Cress’ nearly 14,000-track collection from Curt Cress Publishing and its sister company F.A.M.E. Recordings Publishing. Color TV and the Elbroar catalog, which is also from Germany, are available for licensing now.

Color TV brings to life a wide range of TV production styles with an initial release that includes nine albums: Panoramic Landscapes; Simply Happy, Quirky & Eccentric; Piano Moods; Chase & Surveillance; Secret Service; Actionism; Drama Cuts; and Crime Scene.

Following the initial release, Warner/Chappell Production Music plans to offer two new compilations from the catalog every two weeks. Color TV is available for licensing worldwide, excluding Italy and France.

“Composers have that unique talent and ability to translate what they’re feeling,” explains Warner/Chappell Production Music president Randy Wachtler. “You can hear emotion in different compositions, and it’s always interesting to hear how creators from countries around the world capture it.  Adding to our mix only adds more perspective and more choice for our clients.”

Cress began his musical career in the 1960s, performing in acts such as Klaus Doldinger’s Passport and his own band Snowball, as well as in Falco and Udo Lindenberg’s band. His solo projects involved work with local and international artists including Freddie Mercury, Tina Turner, Rick Springfield, SAGA, Meat Loaf and Scorpions, as well as releasing his own solo material. He made a name for himself as a composer for popular German films and TV series such as SK Kölsch, HeliCops and The Red Mile.

Elbroar, out of Hamburg, Germany, is a collection ranging from epic to minimal, jazz to techno and drama to fun. The catalog serves creatives in the fields of television, film and advertising, with a strong focus on trailers and daytime TV.

The catalog’s first release, “Epic Fairy Tales,” is an album of orchestral arrangements that set the scene for fantastic stories and epic emotions. Elbroar is available for licensing immediately, worldwide.

NAB 1/17

What it sounds like when Good Girls Revolt for Amazon Studios

By Jennifer Walden

“Girls do not do rewrites,” says Jim Belushi’s character, Wick McFadden, in Amazon Studios’ series Good Girls Revolt. It’s 1969, and he’s the national editor at News of the Week, a fictional news magazine based in New York City. He’s confronting the new researcher Nora Ephron (Grace Gummer) who claims credit for a story that Wick has just praised in front of the entire newsroom staff. The trouble is it’s 1969 and women aren’t writers; they’re only “researchers” following leads and gathering facts for the male writers.

When Nora’s writer drops the ball by delivering a boring courtroom story, she rewrites it as an insightful articulation of the country’s cultural climate. “If copy is good, it’s good,” she argues to Wick, testing the old conventions of workplace gender-bias. Wick tells her not to make waves, but it’s too late. Nora’s actions set in motion an unstoppable wave of change.

While the series is set in New York City, it was shot in Los Angeles. The newsroom they constructed had an open floor plan with a bi-level design. The girls are located in “the pit” area downstairs from the male writers. The newsroom production set was hollow, which caused an issue with the actors’ footsteps that were recorded on the production tracks, explains supervising sound editor Peter Austin. “The set was not solid. It was built on a platform, so we had a lot of boomy production footsteps to work around. That was one of the big dialogue issues. We tried not to loop too much, so we did a lot of specific dialogue work to clean up all of those newsroom scenes,” he says.

The main character Patti Robinson (Genevieve Angelson) was particularly challenging because of her signature leather riding boots. “We wanted to have an interesting sound for her boots, and the production footsteps were just useless. So we did a lot of experimenting on the Foley stage,” says Austin, who worked with Foley artists Laura Macias and Sharon Michaels to find the right sound. All the post sound work — sound editorial, Foley, ADR, loop group, and final mix was handled at Westwind Media in Burbank, under the guidance of post producer Cindy Kerber.

Austin and dialog editor Sean Massey made every effort to save production dialog when possible and to keep the total ADR to a minimum. Still, the newsroom environment and several busy street scenes proved challenging, especially when the characters were engaged in confidential whispers. Fortunately, “the set mixer Joe Foglia was terrific,” says Austin. “He captured some great tracks despite all these issues, and for that we’re very thankful!”

The Newsroom
The newsroom acts as another character in Good Girls Revolt. It has its own life and energy. Austin and sound effects editor Steve Urban built rich backgrounds with tactile sounds, like typewriters clacking and dinging, the sound of rotary phones with whirring dials and bell-style ringers, the sound of papers shuffling and pencils scratching. They pulled effects from Austin’s personal sound library, from commercial sound libraries like Sound Ideas, and had the Foley artists create an array of period-appropriate sounds.

Loop group coordinator Julie Falls researched and recorded walla that contained period appropriate colloquialisms, which Austin used to add even more depth and texture to the backgrounds. The lively backgrounds helped to hide some dialogue flaws and helped to blend in the ADR. “Executive producer/series creator Dana Calvo actually worked in an environment like this and so she had very definite ideas about how it would sound, particularly the relentlessness of the newsroom,” explains Austin. “Dana had strong ideas about the newsroom being a character in itself. We followed her guide and wanted to support the scenes and communicate what the girls were going through — how they’re trying to break through this male-dominated barrier.”

Austin and Urban also used the backgrounds to reinforce the difference between the hectic state of “the pit” and the more mellow writers’ area. Austin says, “The girls’ area, the pit, sounds a little more shrill. We pitched up the phone’s a little bit, and made it feel more chaotic. The men’s raised area feels less strident. This was subtle, but I think it helps to set the tone that these girls were ‘in the pit’ so to speak.”

The busy backgrounds posed their own challenge too. When the characters are quiet, the room still had to feel frenetic but it couldn’t swallow up their lines. “That was a delicate balance. You have characters who are talking low and you have this energy that you try to create on the set. That’s always a dance you have to figure out,” says Austin. “The whole anarchy of the newsroom was key to the story. It creates a good contrast for some of the other scenes where the characters’ private lives were explored.”

Peter Austin

The heartbeat of the newsroom is the teletype machines that fire off stories, which in turn set the newsroom in motion. Austin reports the teletype sound they used was captured from a working teletype machine they actually had on set. “They had an authentic teletype from that period, so we recorded that and augmented it with other sounds. Since that was a key motif in the show, we actually sweetened the teletype with other sounds, like machine guns for example, to give it a boost every now and then when it was a key element in the scene.”

Austin and Urban also built rich backgrounds for the exterior city shots. In the series opener, archival footage of New York City circa 1969 paints the picture of a rumbling city, moved by diesel-powered buses and trains, and hulking cars. That footage cuts to shots of war protestors and police lining the sidewalk. Their discontented shouts break through the city’s continuous din. “We did a lot of texturing with loop group for the protestors,” says Austin. He’s worked on several period projects over years, and has amassed a collection of old vehicle recordings that they used to build the street sounds on Good Girls Revolt. “I’ve collected a ton of NYC sounds over the years. New York in that time definitely has a different sound than it does today. It’s very distinct. We wanted to sell New York of that time.”

Sound Design
Good Girls Revolt is a dialogue-driven show but it did provide Austin with several opportunities to use subjective sound design to pull the audience into a character’s experience. The most fun scene for Austin was in Episode 5 “The Year-Ender” in which several newsroom researchers consume LSD at a party. As the scene progresses, the characters’ perspectives become warped. Austin notes they created an altered state by slowing down and pitching down sections of the loop group using Revoice Pro by Synchro Arts. They also used Avid’s D-Verb to distort and diffuse selected sounds.

Good Girls Revolt“We got subjective by smearing different elements at different times. The regular sound would disappear and the music would dominate for a while and then that would smear out,” describes Austin. They also used breathing sounds to draw in the viewer. “This one character, Diane (Hannah Barefoot), has a bad experience. She’s crawling along the hallway and we hear her breathing while the rest of the sound slurs out in the background. We build up to her freaking out and falling down the stairs.”

Austin and Urban did their design and preliminary sound treatments in Pro Tools 12 and then handed it off to sound effects re-recording mixer Derek Marcil, who polished the final sound. Marcil was joined by dialog/music re-recording mixer David Raines on Stage 1 at Westwind. Together they mixed the series in 5.1 on an Avid ICON D-Control console. “Everyone on the show was very supportive, and we had a lot of creative freedom to do our thing,” concludes Austin.


Behind the Title: Composer Michael Carey

NAME: Michael Carey (@MichaelCarey007)

COMPANY: Resonation Music

WHAT’S YOUR JOB TITLE?
Creative director/composer (film/commercials/TV) and songwriter/producer/mixer (album work).

WHAT DOES THAT ENTAIL?
For commercials, film and TV projects, I work closely with the director, producer and agency to come up with something that meets their needs and the needs of the project. I develop an understanding of their overall vision, and then I conceptualize, compose and produce original music to capture the essence of this vision, in a complimentary way.

i-want-to-say-composer-main-title-opening-scenes

Michael Carey was composer of the main title theme and the opening scenes for ‘I Want to Say.’

This includes themes, underscore, source, main titles, end titles, etc. When it comes to album projects and soundtrack songs, I often write for (or with) the featured artist or band and produce the track from end to end. This means that I am also the engineer, programmer, session player and often mixer for a project.

On large projects that require fast turnaround, I wear the “creative director” hat, and I assemble and manage a specific team of colleagues to collaborate with me — those I know can get the job done at the highest level. I keep things focused and cohesive, and strive to maintain a consistent musical voice.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Whichever medium I’m working in, be it music-for-picture or album work, the underlying fundamentals are surprisingly similar. In both instances, it’s ultimately about storytelling – conveying maximum emotional impact in a compelling way. Using dynamics, melody, tension, release, density and space to create memorable moments and exciting transitions to keep the viewer or listener engaged.

I’m always striving to support the “main event.” In film, it’s visuals and dialog. In album work it’s the singer’s performance. I see my job as building a metaphorical “frame” around the picture. Enhance, reinforce, compliment, but never distract.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Two parts, really. First, the satisfaction of achieving a collective goal. Helping a filmmaker/artist realize their vision, while finding a way to authentically express my own musical vision and make a deeper connection with the audience experiencing the work.

There are moments in the course of a project when you hit on something that’s undeniable. Everyone involved immediately feels it. Human connections are made. Those are great moments, and ultimately you want the whole piece to feel like that.

The second part is the inspiration that comes from working collaboratively (usually with people at the top of their game) with those talented peers who challenge and push you in directions you might not have taken otherwise.

WHAT IS YOUR PROCESS FOR SCORING? HOW DO YOU BEGIN?
1) Watch film/read script. 2) Discuss with director, get a sense of their vision. 3) Create musical sketches and build a sonic palette. If there’s already some picture available to work with, then I’ll tackle a scene that feels representative of the rest of the project and refine it with input from the director. My goal is to create a musical/sonic “voice” or “sound” for the film that becomes an inextricable part of its personality.

CAN YOU WALK US THROUGH YOUR WORKFLOW?
Once overall direction has been established and scenes have been spotted, my first step with a scene is to map things out tempo/timing-wise, making note of any significant cuts, events or moments that need to be hit (or avoided) musically.

By defining this structure first, it frees me up to explore musically and texturally with a clear understanding of where “ins” and “outs” are. By then, I usually have a pretty clear sense of what I want to hear as it pertains to realizing the vision of the director, and from that point it is about execution —programming, recording live instrumentation, processing/manipulation and mixing — whatever is required to make the scene “feel” the way it does in my head.

DOES YOUR PROCESS CHANGE DEPENDING ON THE TYPE OF PROJECT? FILM VS. SPOT, ETC?
There are certain nuances that have to be considered when approaching these different types of projects. Nailing the details in short form (commercials) is often more crucial because you have an entire world of information to convey in 30 seconds or less. There can be no missed moment or opportunity. It needs to feel cohesive with a cinematic story arc, and a compelling payoff at the end, all in an incredibly compressed window of time.

This is less evident in long-form projects. With feature films or TV, you often have the luxury to build musical movements more naturally as a scene progresses.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
That’s a tough one. As a kid I wanted to be an anthropologist. At 21, I went to a cooking school in Paris for a month thinking that that might be cool. More recently, I’ve been dabbling with building websites for friends using template-based platforms like Squarespace.

I think the common themes with these other interests are curiosity, experimentation, creativity and storytelling. Bringing an idea to life, making the abstract tangible. At the end of the day, music still allows me to do these things with a greater degree of satisfaction.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I knew music would be my path by age 14. I was playing guitar in local bands at the time, and then moved into steady club gigs. By the time I was 18, I was in a signed band, recording and touring. I couldn’t have imagined doing anything else. When I hit my 20s, I knew that writing and composing was the path ahead (vs. being a “gun for hire” guitarist).

I still played in bands and did lots of session work, but I focused more on songwriting and learning about recording and production. During that time, I had the opportunity to work with some legendary British engineer producers. At one point, a well-known video director who had shot some videos with one of my bands had started doing commercials, and he was unhappy with the music that an ad agency had put in one of his spots. So he recruited me to take a shot a composing a new score. It all clicked, and that opened the door to a couple of decades of high-profile commercial spots, as well as consistent work from major ad agencies and brands.

Eventually, this journey led me down the road of TV and film. All the while, I kept a foot in the album world, writing for and producing artists in the US and internationally.

andy-vargas-the-beat-2016-hmma-winner-producer-songwriterCAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I Want To Say— Composer: Main Title and opening scenes (Healdsburg International Film Festival – Best Documentary).
LBS– Songwriter/Producer: End Title Track feat. J.R. Richards of Dishwalla (Sundance Official Selection, Independent Spirit Awards nominee)
• Andy Vargas/The Beat (Producer/Songwriter – Winner 2016 Hollywood Music in Media Awards “R&B/Soul”)
• Escape The Fate/Alive (Songwriter — hit single, #26 Active Rock, album #2 Billboard Hard Rock charts)

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
It’s hard to pick one. Some of the projects listed above are contenders. There’s a young band I’m developing and producing right now called Bentley. I will be very proud when that is released. They’re fantastic.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Pro Tools. It’s my “instrument” as much as any guitar or keyboard. It’s allowed me to be incredibly productive and make anything I hear in my head a reality. Steven Slate, Sound Toys and PSP plug-ins. Vibe, warmth, color, saturation, detail. My extensive collection of vintage gear (amps, mics, mic pres, compressors, guitars, boutique pedals, etc.). Not sure if these qualify as “technology,” but they all have buttons and knobs and make great noises!

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Instagram, Twitter and Facebook (to a lesser extent lately).

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I have an amazing family who helps keep me centered with my eyes on the big picture. Running and exercise (not enough, but feels great when I do) and, increasingly, I try to meditate each morning. A friend and colleague whose studio demeanor I’ve always admired turned me onto it. He’s consistently calm and focused even in the midst of total drama and chaos. I’d like to think I’m getting there.

Main Image: Patricia Maureen Photography-P.M.P


Quick Chat: Monkeyland Audio’s Trip Brock

By Dayna McCallum

Monkeyland Audio recently expanded its facility, including a new Dolby Atmos equipped mixing stage. The Glendale-based Monkeyland Audio, where fluorescent lights are not allowed and creative expression is always encouraged, now offers three mixing stages, an ADR/Foley stage and six editorial suites.

Trip Brock, the owner of Monkeyland, opened the facility over 10 years ago, but the MPSE Golden Reel Award-winning supervising sound editor and mixer (All the Wilderness), started out in the business more than 23 years ago. We reached out to Brock to find out more about the expansion and where the name Monkeyland came from in the first place…

monkeyland audioOne of your two new stages is Dolby Atmos certified. Why was that important for your business?
We really believe in the Dolby Atmos format and feel it has a lot of growth potential in both the theatrical and television markets. We purpose-built our Atmos stage looking towards the future, giving our independent and studio clients a less expensive, yet completely state-of-the-art alternative to the Atmos stages found on the studio lots.

Can you talk specifically about the gear you are using on the new stages?
All of our stages are running the latest Avid Pro Tools HD 12 software across multiple Mac Pros with Avid HDX hardware. Our 7.1 mixing stage, Reposado, is based around an Avid Icon D-Control console, and Anejo, our Atmos stage, is equipped with dual 24-fader Avid S6 M40 consoles. Monitoring on Anejo is based on a 3-way JBL theatrical system, with 30 channels of discrete Crown DCi amplification, BSS processing and the DAD AX32 front end.

You’ve been in this business for over 23 years. How does that experience color the way you run your shop?
I stumbled into the post sound business coming from a music background, and immediately fell in love with the entire process. After all these years, having worked with and learned so much from so many talented clients and colleagues, I still love what I do and look forward to every day at the office. That’s what I look for and try to cultivate in my creative team — the passion for what we do. There are so many aspects and nuances in the audio post world, and I try to express that to my team — explore all the different areas of our profession, find which role really speaks to you and then embrace it!

You’ve got 10 artists on staff. Why is it important to you to employ a full team of talent, and how do you see that benefiting your clients?
I started Monkeyland as primarily a sound editorial company. Back in the day, this was much more common than the all-inclusive, independent post sound outfits offering ADR, Foley and mixing, which are more common today. The sound editorial crew always worked together in house as a team, which is a theme I’ve always felt was important to maintain as our company made the switch into full service. To us, keeping the team intact and working together at the same location allows for a lot more creative collaboration and synergy than say a set of editors all working by themselves remotely. Having staff in house also allows us flexibility when last minute changes are thrown our way. We are better able to work and communicate as a team, which leads to a superior end product for our clients.

Monkeyland AudioCan you name some of the projects you are working on and what you are doing for them?
We are currently mixing a film called The King’s Daughter, starring Pierce Brosnan and William Hurt. We also recently completed full sound design and editorial, as well as the native Atmos mix, on a new post-apocalyptic feature we are really proud of called The Worthy. Other recent editorial and mixing projects include the latest feature from Director Alan Rudolph, Ray Meets Helen, the 10-episode series Junior for director Zoe Cassavetes, and Three Days To Live, a new eight-episode true-crime series for NBC/Universal.

Most of your stage names are related to tequila… Why is that?
Haha — this is kind of a take-off from the naming of the company itself. When I was looking for a company name, I knew I didn’t want it to include the word “digital” or have any hint toward technology, which seemed to be the norm at the time. A friend in college used to tease me about my “unique” major in audio production, saying stuff like, “What kind of a degree is that? A monkey could be trained to do that.” Thus Monkeyland was born!

Same theory applied to our stage names. When we built the new stages and needed to name them, I knew I didn’t want to go with the traditional stage “A, B, C” or “1, 2, 3,” so we decided on tequila types — Anejo, Reposado, Plata, even Mezcal. It seems to fit our personality better, and who doesn’t like a good margarita after a great mix!

Virtual Reality Roundtable

By Randi Altman

Virtual reality is seemingly everywhere, especially this holiday season. Just one look at your favorite electronics store’s website and you will find VR headsets from the inexpensive, to the affordable, to the “if I win the lottery” ones.

While there are many companies popping up to service all aspects of VR/AR/360 production, for the most part traditional post and production companies are starting to add these services to their menu, learning best practices as they go.

We reached out to a sampling of pros who are working in this area to talk about the problems and evolution of this burgeoning segment of the industry.

Nice Shoes Creative Studio: Creative director Tom Westerlin

What is the biggest issue with VR productions at the moment? Is it lack of standards?
A big misconception is that a VR production is like a standard 2D video/animation commercial production. There are some similarities, but it gets more complicated when we add interaction, different hardware options, realtime data and multiple distribution platforms. It actually takes a lot more time and man hours to create a 360 video or VR experience relative to a 2D video production.

tom

Tom Westerlin

More development time needs to be scheduled for research, user experience and testing. We’re adding more stages to the overall production. None of this should discourage anyone from exploring a concept in virtual reality, but there is a lot of consideration and research that should be done in the early stages of a project. The lack of standards presents some creative challenges for brands and agencies considering a VR project. The hardware and software choices made for distribution can have an impact on the size of the audience you want to reach as well as the approach to build it.

The current landscape provides the following options:
YouTube and Facebook can hit a ton of people with a 360 video, but has limited VR functionality; a WebVR experience, works within certain browsers like Chrome or Firefox, but not others, limiting your audience; a custom app or experimental installation using the Oculus or HTC Vive, allows for experiences with full interactivity, but presents the issue of audience limitations. There is currently no one best way to create a VR experience. It’s still very much a time of discovery and experimentation.

What should clients ask of their production and post teams when embarking on their VR project?
We shouldn’t just apply what we’ve all learned from 2D filmmaking to the creation of a VR experience, so it is crucial to include the production, post and development teams in the design phase of a project.

The current majority of clients are coming from a point of view where many standard constructs within the world of traditional production (quick camera moves or cuts, extreme close-ups) have negative physiological implications (nausea, disorientation, extreme nausea). The impact of seemingly simple creative or design decisions can have huge repercussions on complexity, time, cost and the user experience. It’s important for clients to be open to telling a story in a different manner than they’re used to.

What is the biggest misconception about VR — content, process or anything relating to VR?
The biggest misconception is clients thinking that 360 video and VR are the same. As we’ve started to introduce this technology to our clients, we’ve worked to explain the core differences between these extremely difference experiences: VR is interactive and most of the time a full CG environment, while 360 is video and although immersive, it’s a more passive experience. Each have their own unique challenges and rewards, so as we think about the end user’s experiences, we can determine what will work best.

There’s also the misconception that VR will make you sick. If executed poorly, VR can make a user sick, but the right creative ideas executed with the right equipment can result in an experience that’s quite enjoyable and nausea free.

Nice Shoes’ ‘Mio Garden’ 360 experience.

Another misconception is that VR is capable of anything. While many may confuse VR and 360 and think an experience is limited to passively looking around, there are others who have bought into the hype and inflated promises of a new storytelling medium. That’s why it’s so important to understand the limitations of different devices at the early stages of a concept, so that creative, production and post can all work together to deliver an experience that takes advantage of VR storytelling, rather than falling victims to the limitations of a specific device.

The advent of affordable systems that are capable of interactivity, like the Google Daydream, should lead to more popular apps that show off a higher level of interactivity. Even sharing video of people experiencing VR while interacting with their virtual worlds could have a huge impact on the understanding of the difference between passively watching and truly reaching out and touching.

How do we convince people this isn’t stereo 3D?
In one word: Interactivity. By definition VR is interactive and giving the user the ability to manipulate the world and actually affect it is the magic of virtual reality.

Assimilate: CEO Jeff Edson

What is the biggest issue with VR productions at the moment? Is it lack of standards?
The biggest issue in VR is straightforward workflows — from camera to delivery — and then, of course, delivery to what? Compared to a year ago, shooting 360/VR video today has made big steps in ease of use because more people have experience doing it. But it is a LONG way from point and shoot. As integrated 360/VR video cameras come to market more and more, VR storytelling will become much more straightforward and the creators can focus more on the story.

Jeff Edson

And then delivery to what? There are many online platforms for 360/VR video playback today: Facebook, YouTube 360 and others for mobile headset viewing, and then there is delivery to a PC for non-mobile headset viewing. The viewing perspective is different for all of these, which means extra work to ensure continuity on all the platforms. To cover all possible viewers one needs to publish to all. This is not an optimal business model, which is really the crux of this issue.

Can standards help in this? Standards as we have known in the video world, yes and no. The standards for 360/VR video are happening by default, such as equirectangular and cubic formats, and delivery formats like H.264, Mov and more. Standards would help, but they are not the limiting factor for growth. The market is not waiting on a defined set of formats because demand for VR is quickly moving forward. People are busy creating.

What should clients ask of their production and post teams when embarking on their VR project?
We hear from our customers that the best results will come when the director, DP and post supervisor collaborate on the expectations for look and feel, as well as the possible creative challenges and resolutions. And experience and budget are big contributors. A key issue is, what camera/rig requirements are needed for your targeted platform(s)? For example, how many cameras and what type of cameras (4K, 6K, GoPro, etc.) as well as lighting? When what about sound, which plays a key role in the viewer’s VR experience.

unexpected concert

This Yael Naim mini-concert was posted in Scratch VR by Alex Regeffe at Neotopy.

What is the biggest misconception about VR — content, process or anything relating to VR?
I see two. One: The perception that VR is a flash in the pan, just a fad. What we see today is just the launch pad. The applications for VR are vast within entertainment alone, and then there is the extensive list of other markets like training and learning in such fields as medical, military, online universities, flight, manufacturing and so forth. Two: That VR post production is a difficult process. There are too many steps and tools. This definitely doesn’t need to be the case. Our Scratch VR customers are getting high-quality results within a single, simplified VR workflow

How do we convince people this isn’t stereo 3D?
The main issue with stereo 3D is that it has really never scaled beyond a theater experience. Whereas with VR, it may end up being just the opposite. It’s unclear if VR can be a true theater experience other than classical technologies like domes and simulators. 360/VR video in the near term is, in general, a short-form media play. It’s clear that sooner than later smart phones will be able to shoot 360/VR video as a standard feature and usage will sky rocket overnight. And when that happens, the younger demographic will never shoot anything that is not 360. So the Snapchat/Instagram kinds of platforms will be filled with 360 snippets. VR headsets based upon mobile devices make the pure number of displays significant. The initial tethered devices are not insignificant in numbers, but with the next-generation of higher-resolution and untethered devices, maybe most significantly at a much lower price point, we will see the numbers become massive. None of this was ever the case with stereo 3D film/video.

Pixvana: Executive producer Aaron Rhodes

What is the biggest issue with VR productions at the moment? Is it lack of standards?
There are many issues with VR productions, many of them are just growing pains: not being able to see a live stitch, how to direct without being in the shot, what to do about lighting — but these are all part of the learning curve and evolution of VR as a craft. Resolution and management around big data are the biggest issues I see on the set. Pixvana is all about resolution — it plays a key role in better immersion. Many of the cameras out there only master at 4K and that just doesn’t cut it. But when they do shoot 8K and above, the data management is extreme. Don’t under estimate the responsibility you are giving to your DIT!

aaron rhodes

Aaron Rhodes

The biggest issue is this is early days for VR capture. We’re used to a century of 2D filmmaking and decade of high-definition capture with an assortment of camera gear. All current VR camera rigs have compromises, and will, until technology catches up. It’s too early for standards since we’re still learning and this space is changing rapidly. VR production and post also require different approaches. In some cases we have to unlearn what worked in standard 2D filmmaking.

What should clients ask of their production and post teams when embarking on their VR project?
Give me a schedule, and make it realistic. Stitching takes time, and unless you have a fleet of render nodes at your disposal, rendering your shot locally is going to take time — and everything you need to update or change it will take more time. VR post has lots in common with a non-VR spot, but the magnitude of data and rendering is much greater — make sure you plan for it.

Other questions to ask, because you really can’t ask enough:
• Why is this project being done as VR?
• Does the client have team members who understand the VR medium?
• If not will they be willing to work with a production team to design and execute with VR in mind?
• Has this project been designed for VR rather than just a 2D project in VR?
• Where will this be distributed? (Headsets? Which ones? YouTube? Facebook? Etc.)
• Will this require an app or will it be distributed to headsets through other channels?
• If it is an app, who will build the app and submit it to the VR stores?
• Do they want to future proof it by finishing greater than 4K?
• Is this to be mono or stereo? (If it’s stereo it better be very good stereo)
• What quality level are they aiming for? (Seamless stitches? Good stereo?)
• Is there time and budget to accomplish the quality they want?
• Is this to have spatialized audio?

What is the biggest misconception about VR — content, process or anything relating to VR?
VR is a narrative component, just like any actor or plot line. It’s not something that should just be done to do it. It should be purposeful to shoot VR. It’s the same with stereo. Don’t shoot stereo just because you can — sure, you can experiment and play (we need to do that always), but don’t without purpose. The medium of VR is not for every situation.
Other misconceptions because there are a lot out there:
• it’s as easy as shooting normal 2D.
• you need to have action going on constantly in 360 degrees.
• everything has to be in stereo.
• there are fixed rules.
• you can simply shoot with a VR camera and it will be interesting, without any idea of specific placement, story or design.
How do we convince people this isn’t stereo 3D?
Education. There are tiers of immersion with VR, and stereo 3D is one of them. I see these tiers starting with the desktop experience and going up in immersion from there, and it’s important to the strengths and weakness of each:
• YouTube/Facebook on the desktop [low immersion]
• Cardboard, GearVR, Daydream 2D/3D low-resolution
• Headset Rift and Vive 2D/3D 6 degrees of freedom [high immersion]
• Computer generated experiences [high immersion]

Maxon US: President/CEO Paul Babb

paul babb

Paul Babb

What is the biggest issue with VR productions at the moment? Is it lack of standards?
Project file size. Huge files. Lots of pixels. Telling a story. How do you get the viewer to look where you want them to look? How do you tell and drive a story in a 360 environment.

What should clients ask of their production and post teams when embarking on their VR project?
I think it’s more that production teams are going to have to ask the questions to focus what clients want out of their VR. Too many companies just want to get into VR (buzz!) without knowing what they want to do, what they should do and what the goal of the piece is.

What is the biggest misconception about VR — content, process or anything relating to VR? How do we convince people this isn’t stereo 3D?
Oh boy. Let me tell you, that’s a tough one. People don’t even know that “3D” is really “stereography.”

Experience 360°: CEO Ryan Moore

What is the biggest issue with VR productions at the moment? Is it lack of standards?
One of the biggest issues plaguing the current VR production landscape is the lack of true professionals that exist in the field. While a vast majority of independent filmmakers are doing their best at adapting their current techniques, they have been unsuccessful in perceiving ryan moorehow films and VR experiences genuinely differ. This apparent lack of virtual understanding generally leads to poor UX creation within finalized VR products.

Given the novelty of virtual reality and 360 video, standards are only just being determined in terms of minimum quality and image specifications. These, however, are constantly changing. In order to keep a finger on the pulse, it is encouraged for VR companies to be plugged into 360 video communities through social media platforms. It is through this essential interaction that VR production technology can continually be reintroduced.

What should clients ask of their production and post teams when embarking on their VR project?
When first embarking on a VR project, it is highly beneficial to walk prospective clients through the entirety of the process, before production actually begins. This allows the client a full understanding of how the workflow is used, while also ensuring client satisfaction with the eventual partnership. It’s vital that production partners convey an ultimate understanding of VR and its use, and explain their tactics in “cutting” VR scenes in post — this can affect the user’s experience in a pronounced way.

‘The Backwoods Tennessee VR Experience’ via Experience 360.

What is the biggest misconception about VR — content, process or anything relating to VR? How do we convince people that this isn’t stereo 3D?
The biggest misconception about VR and 360 video is that it is an offshoot of traditional storytelling, and can be used in ways similar to both cinematic and documentary worlds. The mistake in the VR producer equating this connection is that it can often limit the potential of the user’s experience to that of a voyeur only. Content producers need to think much farther out of this box, and begin to embrace having images paired with interaction and interactivity. It helps to keep in mind that the intended user will feel as if these VR experiences are very personal to them, because they are usually isolated in a HMD when viewing the final product.

VR is being met with appropriate skepticism, and is widely still considered a ‘“fad” without the media landscape. This is often because the critic has not actually had a chance to try a virtual reality experience firsthand themselves, and does not understand the wide reaching potential of immersive media. At three years in, a majority of the adults in the United States have never had a chance to try VR themselves, relying on what they understand from TV commercials and online reviews. One of the best ways to convince a doubtful viewer is to give them a chance to try a VR headset themselves.

Radeon Technologies Group at AMD: Head of VR James Knight

What is the biggest issue with VR productions at the moment? Is it lack of standards?
The biggest issue for us is (or was) probably stitching and the excessive amount of time it takes, but we’re tacking that head on with Project Loom. We have realtime stitching with Loom. You can already download an early version of it on GPUopen.com. But you’re correct, there is a lack of standards in VR/360 production. It’s mainly because there are no really established common practices. That’s to be expected though when you’re shooting for a new medium. Hollywood and entertainment professionals are showing up to the space in a big way, so I suspect we’ll all be working out lots of the common practices in 2017 on sets.

James Knight

What should clients ask of their production and post teams when embarking on their VR project?
Double check they have experience shooting 360 and ask them for a detailed post production pipeline outline. Occasionally, we hear horror stories of people awarding projects to companies that think they can shoot 360 without having personally explored 360 shooting themselves and making mistakes. You want to use an experienced crew that’s made the mistakes, and mostly is cognizant of what works and what doesn’t. The caveat there though is, again, there’s no established rules necessarily, so people should be willing to try new things… sometimes it takes someone not knowing they shouldn’t do something to discover something great, if that makes sense.

What is the biggest misconception about VR — content, process or anything relating to VR? How do we convince people this isn’t stereo 3D?
That’s a fun question. The overarching misconception for me, honestly, is just as though a cliché politician might, for example, make a fleeting judgment that video games are bad for society, people are often times making assumptions that VR if for kids or 16 year old boys at home in their boxer shorts. It isn’t. This young industry is really starting to build up a decent library of content, and the payoff is huge when you see well produced content! It’s transformative and you can genuinely envision the potential when you first put on a VR headset.

The biggest way to convince them this isn’t 3D is to convince a naysayer put the headset on… let’s agree we all look rather silly with a VR headset on, and once you get over that, you’ll find out what’s inside. It’s magical. I had the CEO of BAFTA LA, Chantal Rickards, tell me upon seeing VR for the first time, “I remember when my father had arrived home on Christmas Eve with a color TV set in the 1960s and the excitement that brought to me and my siblings. The thrill of seeing virtual reality for the first time was like seeing color TV for the first time, but times 100!”

Missing Pieces: Head of AR/VR/360 Catherine Day

Catherine Day

What is the biggest issue with VR productions at the moment?
The biggest issue with VR production today is the fact that everything keeps changing so quickly. Every day there’s a new camera, a new set of tools, a new proprietary technology and new formats to work with. It’s difficult to understand how all of these things work, and even harder to make them work together seamlessly in a deadline-driven production setting. So much of what is happening on the technology side of VR production is evolving very rapidly. Teams often reinvent the wheel from one project to the next as there are endless ways to tell stories in VR, and the workflows can differ wildly depending on the creative vision.

The lack of funding for creative content is also a huge issue. There’s ample funding to create in other mediums, and we need more great VR content to drive consumer adoption.

Is it lack of standards?
In any new medium and any pioneering phase of an industry, it’s dangerous to create standards too early. You don’t want to stifle people from trying new things. As an example, with our recent NBA VR project, we broke all of the conventional rules that exist around VR — there was a linear narrative, fast cut edits, it was over 25 minutes long — yet still was very well received. So it’s not a lack of standards, just a lack of bravery.

What should clients ask of their production and post teams when embarking on their VR project?
Ask to see what kind of work that team has done in the past. They should also delve in and find out exactly who completed the work and how much, if any, of it was outsourced. There is a curtain that often closes between the client and the production/post company and it closes once the work is awarded. Clients need to know who exactly is working on their project, as much of the legwork involved in creating a VR project — stitching, compositing etc. — is outsourced.

It’s also important to work with a very experienced post supervisor — one with a very discerning eye. You want someone who really knows VR that can evaluate every aspect of what a facility will assemble. Everything from stitching, compositing to editorial and color — the level of attention to detail and quality control for VR is paramount. This is key not only for current releases, but as technology evolves — and as new standards and formats are applied — you want your produced content to be as future-proofed as possible so that if it requires a re-render to accommodate a new, higher-res format in the future, it will still hold up and look fantastic.

What is the biggest misconception about VR — content, process or anything relating to VR?
On the consumer level, the biggest misconception is that people think that 360 video on YouTube or Facebook is VR. Another misconception is that regular filmmakers are the creative talents best suited to create VR content. Many of them are great at it, but traditional filmmakers have the luxury of being in control of everything, and in a VR production setting you have no box to work in and you have to think about a billion moving parts at once. So it either requires a creative that is good with improvisation, or a complete control freak with eyes in the back of their head. It’s been said before, but film and theater are as different as film and VR. Another misconception is that you can take any story and tell it in VR — you actually should only embark on telling stories in VR if they can, in some way, be elevated through the medium.

How do we convince people this isn’t stereo 3D?
With stereo 3D, there was no simple, affordable path for consumer adoption. We’re still getting there with VR, but today there are a number of options for consumers and soon enough there will be a demand for room-scale VR and more advanced immersive technologies in the home.