Category Archives: 3D

Sound editor/mixer Korey Pereira on 3D audio workflows for VR

By Andrew Emge

As the technologies for VR and 360 video rapidly advance and become more accessible, media creators are realizing the crucial role that sound plays in achieving realism. Sound designers are exploring this new frontier of 3D audio at the same time that tools for the medium are being developed and introduced. When everything is so new and constantly evolving, how does one learn where to start or decide where to invest time and experimentation?

To better understand this process, I spoke with Korey Pereira, a sound editor and mixer based in Austin, Texas. He recently entered the VR/360 audio world and has started developing a workflow.

Can you provide some background about who you are, the work you’ve done, and what you’ve been up to lately?
I’m the owner/creative director at Soularity Sound, an Austin-based post company. We primarily work with indie filmmakers, but also do some television and ad work. In addition to my work at Soularity, I also work as a sound editor and mixer at a few other Austin post facilities, including Soundcrafter. My credits with them include Richard Linklater’s Boyhood and Everybody Wants Some, as well as TV shows such as Shipping Wars and My 600lb Life.

You recently purchased the Pro Sound Effects NYC Ambisonics library. Can you talk about some VR projects you are working on?
In the coming months I plan to start creating audio content for VR with a local content creator, Deepak Chetty. Over the years we have collaborated on a number of projects, most recently I worked on his stereoscopic 3D sci-fi/action film, Hard Reset, which won the 2016 “Best 3D Live Action Short” from the Advanced Imaging Society.

Deepak Chetty shooting a VR project.

I love sci-fi as a genre, because there really are no rules. It lets you really go for it as far as sound. Deepak has been shifting his creative focus toward 360 content and we are hoping to start working together in that aspect in the near future.

The content Deepak is currently mostly working on non-fiction and documentary-based content in 360 — mainly environment capture with a through line of audio storytelling that serves as the backbone of the piece. He is also looking forward to experimenting with fiction-based narratives in the 360 space, especially with the use of spatial audio to enhance immersion for the viewer.

Prior to meeting Deepak, did you have any experience working with VR/3D audio?
No, this is my first venture into the world of VR audio or 3D audio. I have been mixing in surround for over a decade, but I am excited about the additional possibilities this format brings to the table.

What have been the most helpful sources for studying up and figuring out a workflow?
The Internet! There is such a wealth of information out there, and you kind of just have to dive in. The benefit of 360 audio being a relatively new format is that people are still willing to talk openly about it.

Was there anything particularly challenging to get used to or wrap your head around?
In a lot of ways designing audio for VR is not that different from traditional sound mixing for film. You start with a bed of ambiences and then place elements within a surround space. I guess the most challenging part of the transition is anticipating how the audience might hear your mix. If the viewer decides to watch a whole video facing the surrounds, how will it sound?

Can you describe the workflow you’ve established so far? What are some decisions you’ve made regarding DAW, monitoring, software, plug-ins, tools, formats and order of operation?
I am a Pro Tools guy, so my main goal was finding a solution that works seamlessly inside the Pro Tools environment. As I started looking into different options, the Two Big Ears Spatial Workstation really stood out to me as being the most intuitive and easiest platform to hit the ground running with. (Two Big Ears recently joined Facebook, so Spatial Workstation is now available for free!)

Basically, you install a Pro Tools plug-in that works as a 3D audio engine and gives you a Pro Tools project with all the routing and tracks laid out for you. There are object-based tracks that allow you to place sounds within a 3D environment as well as ambience tracks that allow you to add stereo or ambisonic beds as a basis for your mix.

The coolest thing about this platform is that it includes a 3D video player that runs in sync with Pro Tools. There is a binaural preview pathway in the template that lets you hear the shift in perspective as you move the video around in the player. Pretty cool!

In September 2016, another audio workflow for VR in Pro Tools entered the market from the Dutch company Audio Ease and their 360 pan suite. Much like the Spatial Workstation, the suite offers an object-based panner (360 pan) that when placed on every audio track allows you to pan individual items within the 360-degree field of view. The 360 pan suite also includes the 360 monitor, which allows you to preview head tracking within Pro Tools.

Where the 360 pan suite really stands out is with their video overlay function. By loading a 360 video inside of Pro Tools, Audio Ease adds an overlay on top of the Pro Tools video window, letting you pan each track in real time, which is really useful. For the features it offers, it is relatively affordable. The suite does not come with its own template, but they have a quick video guide to get you up and going fairly easily.

Are there any aspects that you’re still figuring out?
Delivery is still a bit up in the air. You may need to export in multiple formats to be able to upload to Facebook, YouTube, etc. I was glad to see that YouTube is supporting the ambisonic format for delivery, but I look forward to seeing workflows become more standardized across the board.

Any areas in which you see the need for further development, and/or where the tech just isn’t there yet?
I think the biggest limitation with VR is the lack of affordable and easy-to-use 3D audio capture devices. I would love to see a super-portable ambisonic rig that filmmakers can easily use in conjunction with shooting 360 video. Especially as media giants like YouTube are gravitating toward the ambisonic format for delivery, it would be great for them to be able to capture the actual space in the same format.

In January 2017, Røde announced the VideoMic Soundfield — an on-camera ambisonic, 360-degree surround sound microphone — though pricing and release dates have not yet been made public.

One new product I am really excited about is the Sennheiser Ambeo VR mic, which is around $1,650. That’s a bit pricey for the most casual user once you factor in a 4-track recorder, but for the professional user that already has a 788T, the Ambeo VR mic offers a nice turnkey solution. I like that the mic looks a little less fragile than some of the other options on the market. It has a built-in windscreen/cage similar to what you would see on a live handheld microphone. It also comes with a Rycote shockmount and cable to 4-XLR, which is nice.

Some leading companies have recently selected ambisonics as the standard spatial audio format — can you talk a bit about how you use ambisonics for VR?
Yeah, I think this is a great decision. I like the “future proof” nature of the ambisonic format. Even in traditional film mixing, I like having the option to export to stereo, 5.1 or 7.1 depending on the project. Until ambisonic becomes more standardized, I like that the Two Big Ears/FB 360 encoder allows you to export to the .tbe B-Format (FuMa or ambiX/YouTube) as well as quad-binaural.

I am a huge fan of the ambisonic format in general. The Pro Sound Effects NYC Ambisonics Library (and now Chicago and Tokyo as well) was my first experience using the format and I was blown away. In a traditional mixing environment it adds another level of depth to the backgrounds. I really look forward to being able to bring it to the VR format as well.


Andrew Emge is operations manager at Pro Sound Effects.

Behind the Title: Director/Designer Ash Thorp

NAME: Ash Thorp (@ashthorp)

COMPANY: ALT Creative, Inc.

CAN YOU DESCRIBE YOUR COMPANY?
ALT Creative is co-owned by my wife Monica and myself. She helps coordinate and handle the company operations, while I manage the creative needs of clients. We work with a select list of outside contractors as needed, mainly depending on the size and scale of the project.

WHAT’S YOUR JOB TITLE?
I fulfill many roles, but if I had to summarize I would say I most commonly am hired for the role of director or designer.

WHAT DOES THAT ENTAIL?
Directing is about facilitating the team to achieve the best outcome on a given project. My ability to communicate with and engage my team toward a visionary goal is my top priority as a director. As a designer, I look at my role as an individual problem solver. My goal is to find the root of what is needed or requested and solve it using design as a mental process of solution.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I believe that directing is more about communication and not how well you can design, so many would be surprised by the amount of time and energy needed outside of “creative” tasks, such as emails, critiques, listening, observation and deep analysis.

WHAT’S YOUR FAVORITE PART OF THE JOB?
As a director, I love the freedom to expose the ideas in my mind to others and work closely with them to bring them to life. It’s immensely liberating and rewarding.

WHAT’S YOUR LEAST FAVORITE?
Redundancy often eats up my ambitions. Instructing my vision repeatedly to numerous teammates and partners can be taxing on my subconscious at times.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
The late evening because that is often when I have my mind to myself and am free of outside world distractions and noise.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Nothing. I strongly believe that this is what I was put on earth to do. This is the path I have been designed and focused on since I was a child.

SO YOU KNEW EARLY ON THIS WOULD BE YOUR PATH?
I grew up with a very artistic family; my mother’s side of the family displays creative traits in one media or another. They were and still are all very deeply committed to supporting me in my creative endeavors. Based on my upbringing, it was a natural progression to also be a creative person.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
As for client projects that are publicly released, I most recently worked on the Assassin’s Creed feature film and Call of Duty: Infinite Warfare video game.

For my own projects, I designed and co-directed a concept short for Lost Boy with Anthony Scott Burns. In addition, I released two personal projects: None is a short expression film devised to capture a tone and mood of finding oneself in a city of darkness, and Epoch
is an 11-minute space odyssey that merges my deep love of space and design.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
With Epoch being the most recently released project, I have received so many kind and congratulatory correspondences from viewers about how much they love the film. I am very proud of all the hard work and internal thought, development and personal growth it took to build this project with Chris Bjerre. I believe Epoch shows who I truly am, and I consider it one of the best projects of my personal career to date.

WHAT SOFTWARE DID YOU RELY ON FOR EPOCH?
We used a pretty wide spectrum of tools. Our general production tool kit was comprised of Adobe Photoshop for images and stills, texture building and 2D image editing; Adobe Bridge for reviewing frames and keeping a clear vision of the project; Adobe Premiere for editing everything from the beginning animatic to the final film; and, of course, our main staple in 3D was Maxon Cinema 4D, which we used to construct all of the final scenes and render everything using Octane Renderer.

We used Cinema 4D for everything — from building shots for the rough animatic to compiling entire scenes and shots for final render. We used it to animate the planets, moons, orbits, lights and the Vessel. It really is a rock-solid piece of software that I couldn’t imagine trying to build a film like Epoch without it. It allowed us to capture the animations, look, lighting and shots seamlessly from the project’s inception.

WHAT WAS YOUR INSPIRATION FOR THIS WORK?
I am personally inspired by so many things. Epoch was a personal tribute to Stanley Kubrick’s 2001: A Space Odyssey, Alien, Carl Sagan, my love of space and space travel, classical sci-fi art and literature, and my personal love of graphic design all combined into one. We put tremendous effort into Epoch to pay proper homage to these things, yet also invite a new audience to experience something uniquely new. We hope you all enjoyed it!

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The Internet, computers and physical traveling devices (like cars, planes).

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I try and limit my time spent on social media, but I have two Facebooks, Instagram, Twitter and a Behance account.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
I frequently listen to music while I work as it helps me fall deep into my mentally focused work state of mind. The type of music varies as some genres work better than others because they trigger different emotions for different tasks. When I am in deep thought, I listen to composers that have no lyrics in their work that may pull away my mind’s focus. When I am doing ordinary tasks or busy work, I listen to anything from heavy metal to drum and bass. The scale of music really varies for me as it’s also often based on my current mood. Music is a big part of my workday and my life.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I actually let the stress in and let it shape my decision making. I feel if I run away from it or unwind my mind, it takes double the effort to go back in to work. I embrace it as being a part of the high consumption industry in which I have chosen to work. It’s not always ideal and is often very demanding, but I often let it be the spark of the fire of my work.

Dell 6.15

Nickelodeon gets new on-air brand refresh

The children’s network Nickelodeon has debuted an all-new brand refresh of its on-air and online look and feel. Created with animation, design, global branding and creative agency Superestudio, based in Buenos Aires, Argentina, Nick’s new look features an array of kids interacting with the real world and Nick’s characters in live-action and graphic environments.

The new look consists of almost 300 deliverables, including bumpers, IDs, promo toolkits and graphic developments that first rolled out across the network’s US linear platform, followed by online, social media and off-channel. Updated elements for the network’s international channels will follow.

“We really wanted to highlight how much surprise and fun are parts of kids’ lives, so we took as our inspiration the surreal nature of GIFs, memes and emoticons and created an entire new visual vocabulary,” says Michael Waldron, SVP, creative director art and design for Nickelodeon Group and Nick@Nite. “Using a mix of real kids and on-air talent, the refresh looks through the lens of how kids see things — the unpredictable, extraordinary and joyful nature of a child’s imagination. Superestudio was the right company for this refresh because they use a great mix of different techniques, and they brought a fresh viewpoint that had just the right amount of quirk and whimsy.”

Nickelodeon’s new look was created by combining real kids with 2D and 3D graphics to create imaginative reinterpretations of Nickelodeon’s properties and characters as they became real-world playgrounds for kids to bring to life, rearrange and redesign. From turning SpongeBob’s face into a tongue-twisted fun zone to kids rearranging and rebuilding Lincoln Loud from The Loud House, everything from the overhead and docu-style camera angles to the seamless blend of real-world and tactile elements.

Nickelodeon’s classic orange logo is now set against an updated color palette of bright tones, including purple, light blue, lime and cream.

According to Superestudio executive creative director Ezequiel Rormoser, “The software that we used is Adobe After Effects and Maxon Cinema 4D. I think the most interesting thing is how we mixed live action with graphics, not in terms of technical complexity, but in the way they interact in an unexpected way. “


Deluxe VFX

Craig Zerouni joins Deluxe VFX as head of technology

Deluxe has named Craig Zerouni as head of technology for Deluxe Visual Effects. In this role, he will focus on continuing to unify software development and systems architecture across Deluxe’s Method studios in Los Angeles, Vancouver, New York and India, and its Iloura studios in Sydney and Melbourne, as well as LA’s Deluxe VR.

Based in LA and reporting to president/GM of Deluxe VFX and VR Ed Ulbrich, Zerouni will lead VFX and VR R&D and software development teams and systems worldwide, working closely with technology teams across Deluxe’s Creative division.

Zerouni has been working in media technology and production for nearly three decades, joining Deluxe most recently from DreamWorks, where he was director of technology at its Bangalore, India-bsed facility overseeing all technology. Prior to that he spent nine years at Digital Domain, where he was first head of R&D responsible for software strategy and teams in five locations across three countries, then senior director of technology overseeing software, systems, production technology, technical directors and media systems. He has also directed engineering, products and teams at software/tech companies Silicon Grail, Side Effects Software and Critical Path. In addition, he was co-founder of London-based computer animation company CFX.

Zerouni’s work has contributed to features including Tron: Legacy, Iron Man 3, Maleficent, X-Men: Days of Future Past, Ender’s Game and more than 400 commercials and TV IDs and titles. He is a member of BAFTA, ACM/SIGGRAPH, IEEE and the VES. He has served on the AMPAS Digital Imaging Technology Subcommittee and is the author of the technical reference book “Houdini on the Spot.”

Says Ulbrich on the new hire: “Our VFX work serves both the features world, which is increasingly global, and the advertising community, which is increasingly local. Behind the curtain at Method, Iloura, and Deluxe, in general, we have been working to integrate our studios to give clients the ability to tap into integrated global capacity, technology and talent anywhere in the world, while offering a high-quality local experience. Craig’s experience leading global technology organizations and distributed development teams, and building and integrating pipelines is right in line with our focus.”


Review: Maxon Cinema 4D Studio Release 18

By Brady Betzel

Each year I get to test out some of the latest and greatest software and hardware releases our industry has to offer. One of my favorites — and most challenging — is Maxon’s Cinema 4D. I say challenging because while I love Cinema 4D, I don’t use it every day. So, in order to test it thoroughly, I watched tutorials on Cineversity to brush up on what I forgot and what’s new. Even though I don’t use it every day, I do love it.

I’ve reviewed Cinema 4D Release 15 through R18. I started using the product when I was studying at California Lutheran University in Thousand Oaks, California, which coincidentally is about 10 minutes from Maxon’s Newbury Park office.

Voronoi Fracture

Each version update has been packed full of remarkable additions and updates. From the grass generator in R15, addition of the Reflectance channel in R16, lens distortion tools in R17 to the multitude of updates in R18 — Cinema 4D keeps on cranking out the hits. I say multitude because there are a ton of updates packed into the latest Cinema 4D Release 18 update. You can check out a complete list of them as well as comparisons between Cinema 4D Studio, Visualize, Broadcast, Prime, BodyPaint 3D and Lite Release 18 versions on the Maxon site.

For this review, I’m going to touch on three of what I think are the most compelling updates in Release 18: the new Voronoi Fracture, Thin Film Shader and the Push Apart Effector. Yes, I know there are a bazillion other great updates to Cinema 4D R18 — such as Weight Painting, new Knife Tools, Inverse Ambient Occlusion, the ability to save cache files externally and many more — but I’m going to stick to the features that I think stand out.

Keep in mind that I am using Cinema 4D Studio R18 for this review, so if you don’t have Studio, some of the features might not be available in your version. For instance, I am going to touch on some of the MoGraph toolset updates, and those are only inside the Studio and Broadcast versions. Finally, while you should use a super powerful workstation to get the smoothest and most robust experience when using Cinema 4D R18, I am using a tablet that uses a quad core Intel i7 3.1GHz processor, 8GB of RAM and an Intel Iris graphics 6100 GPU. Definitely on the lower end of processing power for this app, but it works and I have to credit Maxon for making it work so well.

Voronoi Fracture
If, like me, you’ve never heard of the term Voronoi, check out the first paragraph of this Wiki page. A very simple way to imagine a Voronoi diagram is a bunch of cell-like polygons that are all connected (there’s a much more intricate and deeply mathematical definition, but I can barely understand it, and it’s really beyond the scope of this review). In Cinema 4D Studio R18, the Voronoi Fracture object allows us to easily, and I mean really easily, procedurally break apart objects like MoGraph text, or any other object, without the need for external third-party plug-ins such as Nitro4D’s Thrausi.

Voronoi Fracture

To apply Voronoi Fracture in as few steps as possible, you apply the Voronoi Fracture located in the MoGraph menu to your object, adjust parameters under the Sources menu (like distribution type or point amount) add effectors to cause dispersion, keyframe values and render. With a little practice you can explode your raytraced MoGraph text in no time. The best part is your object will not look fractured until animated, which in the past took some work so this is a great update.

Thin Film Shader
Things that are hard to recreate in a photorealistic way are transparent objects, such as glass bottles, windows and bubbles. In Cinema 4D R18, Maxon has added the new Thin Film Shader, which can add the film-like quality that you see on bubbles or soap. It’s an incredible addition to Cinema 4D, furthering the idea that Maxon is concentrating on adding features that improve efficiency for people like me who want to use Cinema 4D, but sometimes don’t because making a material like Thin Film will take a long time.

To apply the Thin Film to your object, find the Reflectance channel of your material that you want to add the Thin Film property to add a new Beckmann or GGX layer, lower the Specular Strength of this layer to zero, under Layer Color choose Texture > Effects > Thin Film. From there, if you want to see the Thin Film as a true layer of film you need to change your composite setting to Add on your layer; you should then see it properly. You can get some advanced tips from the great tutorials over at Cineversity and from Andy Needham (Twitter: @imcalledandy) on lynda.com. One tip I learned from Andy is to change the Index of Refraction to get some different looks, which can be found under the Shader properties.

Push Apart Effector

Push Apart Effector
The new Push Apart Effector is a simple but super-powerful addition to Cinema 4D. The easiest way to describe the Push Apart Effector is to imagine a bunch of objects in an array or using a Cloner where all of your objects are touching — the Push Apart Effector helps to push them away from each other. To decrease the intersection of your clones, you can dial-in the specific radius of your objects (like a sphere) and then tell Cinema 4D R18 how many times you want it to look through the scene by specifying iterations. The more iterations the less chance your objects will intersect, but the more time it will take to compute.

Summing Up
I love Maxon’s continual development of Cinema 4D in Release 18. I specifically love that while they are adding new features, like Weight Painting and Update Knife Tools, they are also helping to improve efficiency for people like me who love to work in Cinema 4D but sometimes skip it because of the steep learning curve and technical know-how you need in order to operate it. You should not fear though, I cannot emphasize how much you can learn at Cineversity, Lynda.com, and on YouTube from an expert like Sean Frangella. Whether you are new to the world of Cinema 4D, mildly experienced like me, or an expert you can always learn something new.

Something I love about Maxon’s licensing for education is that if you go to a qualified school, you can get a free Cinema 4D license. Instructors can get access to Cineversity to use the tutorials in their curriculum as well as project files to use. It’s an amazing resource.

Thin Film Render

If you are an Adobe After Effects user, don’t forget that you automatically get a free version of Cinema 4D bundled with After Effects — Cinema 4D Lite. Even though you have to have After Effects open to use the Cinema 4D Lite, it is still a great way to dip your toes into the 3D world, and maybe even bring your projects back into After Effects to do some compositing.

Cinema 4D Studio R18’s pricing breaks down like this: Commercial Pricing/Annual License Pricing/Upgrade R17 to R18 pricing — Cinema 4D Studio Release 18: $3,695/$650 /$995; Cinema 4D Visualize Release 18: $2,295/$500/$795; Cinema 4D Broadcast Release 18: $1,695/$400 /$795; Cinema 4D Prime Release 18: $995/$250/$395.

Another interesting option is Maxon’s short-term licensing in three- or six-month chunks for the Studio version ($600/$1,100) and 75 percent of the fees you pay for a short-term license can be applied to your purchase of a full license later. Keep in mind, when using such a powerful and robust software like Cinema 4D you are making an investment that will payoff with concentrated effort in learning the software. With a few hours of training from some of the top trainers — like Tim Clapham on www.helloluxx.com, Greyscalegorilla.com and Motionworks.com — you will be off and running in 3D land.

For everyday Cinema 4D creations and inspiration, check out @beeple_crap on Instagram. He produces amazing work all the time.

In this review, I tested some of the new updates to Cinema 4D Studio R18 with sample projects from Andy Needham’s Lynda.com class Cinema 4D R18: New Features and Joren Kandel’s awesome website, which offers tons of free content to play with while learning the new tools.


Brady Betzel is an Emmy-nominated online editor at Margarita Mix in Hollywood, working on Life Below Zero and Cutthroat Kitchen. You can email Brady at bradybetzel@gmail.com. Follow him on Twitter @allbetzroff.


Chris Hill & Sami Tahari

Imaginary Forces expands with EP Chris Hill and director of biz dev Sami Tahari

Imaginary Forces has added executive producer Chris Hill and director of business development Sami Tahari to its Los Angeles studio. The additions come at a time when the creative studio is looking to further expand their cross-platform presence with projects that mix VR/AR/360 with traditional, digital and social media.

Celebrating 20 years in business this year, the independently owned Imaginary Forces is a creative company specializing in brand strategy and visual storytelling encompassing many disciplines, including full-service design, production and post production. Being successful for that long in this business means they are regularly innovating and moving where the industry takes them. This led to the hiring of Hill and Tahari, whose diverse backgrounds will help strengthen the company’s long-standing relationships, as well as its continuous expansion into emerging markets.

Recent work of note includes main titles for Netflix’s beloved Stranger Things, the logo reveal for Michael Bay’s Transformers: The Last Knight and an immersive experience for the Empire State Building.

Hill’s diverse production experience includes commercials, experience design, entertainment marketing and branding for such clients as HBO Sports, Google, A&E and the Jacksonville Jaguars, among others. He joins Imaginary Forces after recently presiding over the broadcast division of marketing agency BPG.

Tahari brings extensive marketing, business and product development experience spanning the tech and entertainment spaces. His resume includes time at Lionsgate and Google, where he was an instrumental leader in the creative development and marketing of Google Glass.

“Imaginary Forces has a proven ability to use design and storytelling across any medium or industry,” adds Hill. “We can expand that ability to new markets, whether it’s emerging technologies, original content or sports franchises. When you consider, for example, the investment in massive screens and new technologies in stadiums across the country, it demands [that] same high level of brand strategy and visual storytelling.”

Our Main Image: L-R: Chris Hill and Sami Tahari.


China’s online video network Youku calls on Nokia’s Ozo ecosystem for VR  

One of the largest online video platforms in China, Youku, has chosen the Nokia Ozo VR ecosystem of technologies to create and distribute immersive VR content to more than 500 million monthly active users. Their platform features daily views of more than 1.1 billion.

Youku will use the entire Ozo VR solution, which includes the Ozo Camera, Ozo Software Suite, Ozo Live and Ozo Player SDK, in the creation and distribution of content ranging from film and television to news and documentaries, as well as professional user-generated content featuring Youku’s top talent.

Youku will integrate Nokia’s Ozo Player SDK and Ozo Audio solutions into all its platforms, mobile apps and consumer offerings, enabling its enormous audience to enjoy 3D 360-degree VR. The Ozo Player SDK allows VR pros to create VR app experiences on most major platforms with a single, unified development interface.

Full-featured reference players are also included in the SDKfor all supported platforms — including Oculus Desktop, Oculus Mobile/GearVR, HTC Vive and Google VR for Android and iOS. The multi-platform Ozo Player SDK is now available in a free version as well as a Pro tier with more features and larger deployment options.

 

FMPX8.14
The Famous Grouse

Putting The Famous Grouse into CG environs for holiday spots

By Randi Altman

Flaunt Productions in Glasgow teamed up with the Leith Agency on a two-spot campaign for the Scottish blended whisky brand, The Famous Grouse. Heading the effort was director Ben Craig and Flaunt’s head of lighting, Jon Neill — they were tasked with putting the iconic grouse into a CG version of his natural environment for these holiday-themed ads.

The first spot, Perfectly Balanced, was released earlier this month and takes the viewer on a flight through the Scottish Highlands to reveal the Grouse with his chest puffed out and feeling proud of his environment. The second commercial, called Smooth, which aired the week of Black Friday, starts as the camera spins through the snowy Scottish Highlands.

flauntTo create the cinematic photoreal landscape, Neill and some of the team shot drone footage in Glencoe, which allowed real-life textures to be applied to the CG world.

In order to create a realistic grouse, Flaunt applied a feather system based on a fur and procedural shader that gave on organic look to the model. When it came to movement of the body and wing feathers, specific movements had to be animated to give a sense of realistic movement and the personality that is associated with the Famous Grouse.

We reached out to executive producer Andrew Pearce about the project and its workflow…

Photo:Mike Scott

Andrew Pearce

How early did you get involved in the project? Was the agency up for suggestions, or did they already have a specific plan locked in?
Director Ben Craig worked with Flaunt on a creative treatment, based on scripts from The Leith Agency. Their central idea was to bring the much-loved Grouse into his home environment: the epic, sweeping Scottish Highlands. Previously, all ads had been set against an infinite white background. With that in mind, we worked collaboratively with the agency to bring the ads to life.

The first stage after treatment would normally be storyboard. However, because our camera move was so extreme, we felt a 2D animatic would be misleading, so we proceeded straight to previs.

You used drone footage for the Grouse’s environment. How did you go about turning it into CG?
We drove up to the Glencoe ski resort and jumped onto the ski lift to get as high as possible. After a 30-minute walk, we attached a camera to the drone and sent it up into the sky — 360 overlapping stills were taken at three different heights.

We merged the images together to create a 360-panorama and applied this to geometry in Autodesk Maya. From there we rendered out the shot with this background, making creative decisions on what to add or take away. Next, we made simple 3D hills on which to project the images, thus providing parallax and a three-dimensional feel.

Was Maya your main animation software? Did you write your own particle systems off of that? What other tools were used?
Maya was used for animation, Side Effects Houdini for FX, Houdini Mantra for lighting and Nuke for compositing. We also had to write a feather system for the Grouse, which worked inside Houdini.

Can you talk about giving the Grouse personality in the CG world? What about facial (or beak) expressions, and his eyes and movements?
For these adverts, the Grouse was in a real-world environment. With that in mind, we didn’t want to go over the top with cartoony animation. The realism of the Grouse asset wouldn’t support that style, but we needed to give the Grouse some character beyond that of a real one.

Real grouse faces don’t move that much, and we didn’t want to change the anatomy too much. So we used the eyebrows and eyes as much as we could. Our rig also enabled us to exaggerate the shape of the eyes and eyebrows beyond the norm. These subtle anatomical exaggerations were enough for us to push the facial animation enough to engage the viewer.

When it came to the motions of the Grouse, we had to tread a fine line between realistic and anthropomorphic — fans of this brand love how it has moved in previous campaigns. We created various versions of all the actions as we honed in on the motion we wanted. The Grouse’s wink at the end of one of the adverts was the product of many iterations, having explored head tilts, nods, lifts, raised eyebrows and so on.

Before we leave you, anything you would like to add?
We had to strike a balance between a look that was both realistic and magical. This was partly achieved by mashing up some of the most incredible landscapes in Scotland. To augment the magical feel, we added lens flares and camera lens aberrations in the compositing. Subtle pollen particles were also added to give a sense of space as we flew through the environment.

Check out the making of the video here.


Behind the Title: Broadcast Designer/3D Artist Sophia Kyriacou

NAME: London-based Sophia Kyriacou

COMPANY: I’m a freelancer, but split my time working for the BBC in London as well.

CAN YOU DESCRIBE THE KIND OF WORK YOU DO?
Mostly broadcast design creation, but I’m looking to branch out into features as well.

WHAT’S YOUR JOB TITLE?
Broadcast designer and 3D artist

WHAT DOES THAT ENTAIL?
I design everything from opening titles, content graphics, 3D explainers to program designs and program branding projects. I design for a variety of genres and age groups.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Directing shoots for opening titles sequences or content work. Some clients think motion designers only sit in front of a computer all day working digitally, and for some, that is the case and it’s absolutely fine. However, our work does also include directing or co-directing, especially if the work you are creating is footage-based — a combination that needs heavy post or simply making sure you have the required shots you need from your client approved storyboard.

It is essential for designers to be part of the process and work with everyone on the shoot, especially the director of photography, to discuss lighting and composition and make sure you get all the shots you need. Decreasing budgets over the years has naturally impacted this valuable skill and, sadly, some designers have never even had the chance to experience directing, forcing creation to be computer-based from start to finish.

WHAT’S YOUR FAVORITE PART OF THE JOB?
I’ve always enjoyed seeing the creative process through with my client. They are key to the process and should always be made to feel part of it. While everything I create is for a client and their audience, there is no denying that what the customer needs must always be paramount.

Understanding your target audience is very important, and as a designer you must always bear in mind that while you want to create a strong body of work, you are never designing for yourself.

Looking for Safe Shores

“Looking for Safe Shores” courtesy of the UNHCR.

What I also love about my work is the variety and the creative satisfaction I get from bringing visually engaging sequences to life. While I am always learning something new, I will never let myself be dictated by faddy design trends and popular plug-ins. For me, the concept is my focus — strong ideas with appropriately strong execution.

WHAT’S YOUR LEAST FAVORITE?
Having to make a call when tweaks are beyond what is considered as acceptable. With any project you take on, one to two reasonable tweaks are very much part of the process, and it’s a good thing as projects can dramatically improve. If clients want endless tweaks beyond the initial budget for free, that’s not good at all. Nobody should be expected to keep tweaking endlessly for free, so I am very firm with that.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
The morning! Working sensibly is very important, and I find that not only do I create my best ideas at the earliest part of the day I am at my most productive as well.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
This is a tricky question, as the creative world has been very much embedded and a part of my life for an incredibly long time. There are many areas I have an interest in, but possibly a career in science and technology… an inventor perhaps?!

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I was always been interested in art, way before my age hit double figures. For me, painting and drawing was natural and something I wanted to do and learn out of my own choice. My interest in art then grew into design and photography.

One thing started to influence the other, and once I started my training, that expanded to include advertising and animation as well. It was my passion for studio photography that inspired me into the moving image. I simply wanted to make my photography move, so one day I took the Super 16mm Bolex film camera out of retirement from the photographic studio and took it to the Film Stock Centre in Wardour Street, which sadly is closed down now. I held it up and asked the staff, “What film do I need?” I then loaded it up and off I went.

I never believed in rules. I always wanted my film graded my way so that it was aesthetically pleasing and not the way that was considered technically correct. This was simply because I wanted my film to look a certain way and play a role in the concept. I was, and still am, a firm believer that if you know less about something, it has a bigger influence in your end result because you never have pre-conceived ideas of where you are heading. There is something incredibly tactile about film that digital doesn’t give you.

As my work became more motion-based, I started to write scripts for animated shorts. I had hideously long journey’s traveling to and from art college every day, so I would write scripts on the bus and tube, sometimes laughing to myself as I read through them. I became very interested in narrative. Telling a story along a timeline is essentially what I do now, whether it is an opening title sequence for a show or an explainer for a variety of subjects and audiences; I’m essentially a storyteller using imagery and sound, and I love it.

Paper Town

Paper Town – Courtesy of BBC News

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
It’s hard to choose any one favorite, as they are all so different. A piece of work I created for the BBC, commissioned by the BBC Business Unit called Paper Town is probably one of my favorite BBC sequences. The overall process of modeling to the animation was so enjoyable and an effective technique too. It was also nominated for a PromaxBDA Global Excellence Award, and it changed my career path in a very positive way.

Another project I recently finished was for one of my private clients at Noon Visual Creatives. Called The Human Rights Zoetrope, it was an amazing project in many ways. It gave me the chance to get absorbed into the concept and build a fully functional 3D zoetrope, which is something I’ve always wanted to do in 3D. The Human Rights Zoetrope also recently won Gold at the Muse Creative Awards 2016

The Human Rights Zoetrope.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
It has got to be The Human Rights Zoetrope. While I have not been freelancing very long, it was the first project I was awarded as a creative independent. That aside, I am very proud of all my achievements, including the BBC, but this was a special moment for me. It’s about getting the recognition on your own and that really does taste very sweet.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My iPhone. I love my phone, keeping track of my emails and social media is incredibly important, especially when you are self-employed and have to constantly market yourself.

I love my Mac Pro and my new rendering PC. Having reliable kit is essential. I will most likely add another PC workstation to my rendering family soon, but for large-scale processor-heavy rendering, I would use an external renderfarm.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I have a Facebook page that I use to plug anything new and reinforce projects I feel proud of. I have a steady stream of followers, which is great.

I have started using Instagram again. I like Instagram because I’ve found that generally audiences respond immediately to eye-catching imagery. In a world where everything is becoming more and more fast paced, it is easier to like a strong static image than a video… unless you are a potential client. They would want to see my latest reel and other supporting motion sequences.

I really like Vimeo and Behance. YouTube is great, but because it’s so vast in scale it does have the tendency to attract some undesirables.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
Sometimes I do, yes. It all depends what I am creating. Music naturally influences art and design, so it can dramatically have an effect on an overall design at the concept stage.

I sometimes find playing uplifting music, like dance or R&B, while 3D modeling very therapeutic and it makes me work to a regular pace. Within my work I am mostly choreographing to sounds or music anyway, so music does play a huge part within the whole creating and building workflow.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I enjoy spending time with family and close friends. Stepping back is essential, not only for the sake of individual well-being, but who wants stale ideas? Everyone should take a breather to recharge physically and mentally. Giving yourself that timeout will only help promote the best creativity and outcome. Working when fatigued does not help anyone and only hinders the whole creative and production process. Even screen breaks will help you look at your work differently when you return to your workstation. When you stare at the screen too long you stop seeing what isn’t working. Screen breaks not only help rest your eyes, but also help to improve the whole design and creation process. I can’t stress how important it is, and it’s something I do take seriously.

Check out my reel!

Artifact helps goat breathe fire for Georgia Keno spots

Atlanta-based Artifact Design completed VFX and design work on The Fire King, the latest 30-second spot for Georgia Lottery Keno! via BBDO Atlanta. Playing on the popularity of medieval fantasy (we’re looking at you, Game of Thrones), this humorous spot features Kevin “the fire-breathing” Goat reprising his heroics from earlier campaigns.

The Fire King story follows Kevin’s quest for the throne in the land of 12 realms. Battles and cooking of meat ensue before he and his human sidekick, James, oust the sitting King Aragor with a fate-sealing blow: “Your dragon is no goat,” jokes James. The voiceover concludes with, “Be the king of your castle. Win $100,000 300 times a day playing Keno!”

Artifact has collaborated with BBDO Atlanta on the Georgia Lottery campaign for the past several years. Among the previous five spots, Kevin has been seen flying a fighter jet, and dueling with evil villains in a spy drama.

“The agency is really good about involving us during their pre-production process to ensure everything goes smoothly on set,” explains Artifact creative director Ryan Tuttle. “This is huge for us. By allowing open communication with the production team, director and DP we’re able to figure out exactly what we want to do on set so that we don’t waste time and, more importantly, achieve the best creative assets we can.”

Tuttle reports that VFX have always been crucial to making Kevin’s fire-breathing a reality “since it’s what usually gets him and James out of trouble, or saves the day. “Rather than rely on 3D simulation to create the fire, we partnered with the production company’s pyro team and created the effect practically,” he continues. “This approach has given us by far the most believable results ever since we began working on this campaign.”

The opening scene required extensive matte painted landscapes, as well as painstaking crowd duplication for the army. Perhaps the biggest challenge that Artifact overcame was the project’s fast turnaround of less than two weeks.

“This spot really does show how we can achieve the highest level of VFX and finishing services for our clients,” reports Tuttle. “It also demonstrates that we’re able to be part of a bigger team and work with the agency as well as other partners, from editorial, to color to sound. We also provided design and animation of the end-tags for these spots.”

For all the VFX comps, Artifact called on Flame. Design and animation was all handled in the Adobe Creative Suite, specifically After Effects, Photoshop and Illustrator. According to the Artifact team, a very important piece of technology was a hard drive. Because of the quick turnaround time, they had to move quickly, especially for Scene One. They were able to work with a DIT on set and get all of the plates shot from the first scene and begin working almost immediately.