Behind the Title: Whitehouse editor David Cea

NAME: David Cea

COMPANY: Whitehouse Post in New York

CAN YOU DESCRIBE YOUR COMPANY?
Originally, we were an editorial shop that has grown into a one-stop shop for all things post production.

WHAT’S YOUR JOB TITLE?
Editor

WHAT DOES THAT ENTAIL?
Being the one responsible for expressing the creative vision in filmmaking. The film editor takes all of the hard work and ideas and gives it shape and form for the world to see.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
The human component. I find a large part of what I do is making my clients feel comfortable. Filmmaking is a tough and sometimes exhausting process. Just shy of the finish line is where I come in. I want to be the one that helps relieve some of the stress from the process. As a former bartender, I learned how to be a pseudo-therapist. Keeping everyone positive and showing them that all of their work will lead to a great end-product is important.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Creative problem solving. Inevitably there will be a missed shot or last-minute client ask that seems impossible. Finding a way to fix it with what I have in front of me keeps things interesting.

WHAT’S YOUR LEAST FAVORITE?
Second guessing. When anyone on the creative team, myself included, begins to doubt their instincts, I feel the end product starts to suffer.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
5:30pm… much to my wife’s chagrin.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
In an ideal world, a surf instructor in Costa Rica.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
In college I knew I wanted to work in the film industry in some capacity. I took an editing class and was sold from there. Editing also seemed to be the sanest leg of the process.

Target

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Target’s fashion forward rebranding campaign
– A short film for Mercedes featuring Mariel Hemingway and her daughter Langley Fox
– A skate film for the Loke app launching soon

YOU HAVE WORKED ON ALL SORTS OF PROJECTS. DO YOU PUT ON A DIFFERENT HAT WHEN CUTTING FOR A SPECIFIC GENRE?
I certainly have to place myself in the right mood when cutting each specific genre. It may be a certain type of music during the selection process or watching the works of the masters of the field to gain inspiration. I try to put myself in the director’s shoes: “Why was this shot done this way? What is the broad feeling he or she is trying to achieve?”

While I do get into a different headspace when cutting different genres, I definitely borrow from each style no matter the project. Not being married to a specific genre is key to keeping me engaged and making for a more well rounded end product.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
The Jeep 4×4 Ever Super Bowl spot. This a spot that went through a several evolutions until it was the final piece that won the big game spot for FCA Chrysler that year.

Ford

WHAT DO YOU USE TO EDIT?
Avid Media Composer

WHAT IS YOUR FAVORITE PLUGIN?
Waves Pitch Shift. It will make even the dullest scratch VO talent sound like Sam Elliot.

ARE YOU OFTEN ASKED TO DO MORE THAN EDIT? IF SO, WHAT ELSE ARE YOU ASKED TO DO?
Yes. Many projects you see coming through the door nowadays are comprised of found footage. Sometimes all we get is a script. This is sometimes fun because we are then in essence put in more of a directorial role.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
– Wireless silent mouse — Since I don’t use Wacom tablets to edit, this is key to not drive the people in the room nuts with constant clicking
– Noise-cancelling headphones — the streets of NYC become downright pleasant when wearing them, smells aside
– Swell bottle — that’s technology, right?

DO YOU DO TO DE-STRESS FROM IT ALL?
Plenty of screen-free time with the family.


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