NAME: Sam Johnson (@samschannel)
CAN YOU DESCRIBE VCCP?
VCCP is an advertising agency comprised of multiple partnership companies. VCCP Kin, one of the companies, produces content and television commercials for the partnership.
WHAT’S YOUR JOB TITLE?
WHAT DOES THAT ENTAIL?
Day-to-day consultation and management of the technical staff within the production and post-production departments, whilst overseeing all the systems. R&D and project work takes up the rest of my time.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I think the amount of involvement I have with the production would surprise people. Helping everyone understand what is required from a post perspective really helps with management and expectations when back in post.
WHAT’S YOUR FAVORITE PART OF THE JOB?
R&D and getting the opportunity to beta test industry software and hardware. R&D is very important to us. As an in-house company, we need to offer a similar experience to that of in-town (Soho and London) studios and cannot afford to fall behind in services offered.
WHAT’S YOUR LEAST FAVORITE?
WHAT IS YOUR FAVORITE TIME OF THE DAY?
Mornings, because it’s the calmest part of my day!
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Winemaker or sommelier.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I actually wanted to be an online editor or grader, but the first full day I spent in a suite “onlining” I realized it was something I really didn’t like. I decided to go down the engineering route and ended up in technical management as it offered me the freedom to be part of the whole post-production process. I also I like being a decision maker within the business. It satisfies the control freak in me!
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We are working on a personalized video project for one of our clients, which has proven technically and creatively challenging. That said, I do believe that we’ll be seeing more targeted and personalized videos/content in advertising becoming standardized, so it’s good to be part of its origins.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
A redesign and implementation of the post-production facilities here at VCCP.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
iPhone. Terminal. Spell check.
WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
No one person or channel in particular, but both production and post have a great presence on Twitter. A lot of great voices out there!
DO YOU LISTEN TO MUSIC WHILE YOU WORK?
Yes — working in an open plan office, I need music just to help me concentrate! At the moment, I’m loving the new albums from Tame Impala and Miguel. If I’m working on a business case, I love a bit of Max Richter.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
A glass (or two!) of red, and cycling on the weekend.