Behind the Title: Start VR Producer Ela Topcuoglu

NAME: Ela Topcuoglu

COMPANY: Start VR (@Start_VR)

CAN YOU DESCRIBE YOUR COMPANY?
Start VR is a full-service production studio (with offices in Sydney, Australia and Marina Del Rey, California) specializing in immersive and interactive cinematic entertainment. The studio brings expertise in entertainment and technology together with feature film quality visuals with interactive content, creating original and branded narrative experiences in VR.

WHAT’S YOUR JOB TITLE?
Development Executive and Producer

WHAT DOES THAT ENTAIL?
I am in charge of expanding Start VR’s business in North America. That entails developing strategic partnerships and increasing business development in the entertainment, film and technology sectors.

I am also responsible for finding partners for our original content slate as well as seeking existing IP that would fit perfectly in VR. I also develop relationships with brands and advertising agencies to create branded content. Beyond business development, I also help produce the projects that we move forward with.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
The title comes with the responsibility of convincing people to invest in something that is constantly evolving, which is the biggest challenge. My job also requires me to be very creative in coming up with a native language to this new medium. I have to wear many hats to ensure that we create the best experiences out there.

WHAT’S YOUR FAVORITE PART OF THE JOB?
My favorite part of the job is that I get to wear lots of different hats. Being in the emerging field of VR, everyday is different. I don’t have a traditional 9-to-5 office job and I am constantly moving and hustling to set up business meetings and stay updated on the latest industry trends.

Also, being in the ever-evolving technology field, I learn something new almost everyday, which is extremely essential to my professional growth.

WHAT’S YOUR LEAST FAVORITE?
Convincing people to invest in virtual reality and seeing its incredible potential. That usually changes once they experience truly immersive VR, but regardless, selling the future is difficult.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
My favorite part of the day is the morning. I start my day with a much-needed shot of Nespresso, get caught up on emails, take a look at my schedule and take a quick breather before I jump right into the madness.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
If I wasn’t working in VR, I would be investing my time in learning more about artificial intelligence (AI) and use that to advance medicine/health and education.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I loved entertaining people from a very young age, and I was always looking for an outlet to do that, so the entertainment business was the perfect fit. There is nothing like watching someone’s reaction to a great piece of content. Virtual reality is the ultimate entertainment outlet and I knew that I wanted to create experiences that left people with the same awe reaction that I had the moment I experienced it.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I worked and assisted in the business and legal affairs department at Media Rights Capital and had the opportunity to work on amazing TV projects, including House of Cards, Baby Driver and Ozark.

Awake: First Contact

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
The project that I am most proud of to date is the project that I am currently producing at Start VR. It’s called Awake: First Contact. It was a project I read about and said, “I want to work on that.”

I am in incredibly proud that I get to work on a virtual reality project that is pushing the boundaries of the medium both technically and creatively.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My phone, laptop and speakers.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Twitter, Facebook and LinkedIn

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
Yes, especially if I’m working on a pitch deck. It really keeps me in the moment. I usually listen to my favorite DJ mixes on Soundcloud. It really depends on my vibe that day.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I have recently started surfing, so that is my outlet at the moment. I also meditate regularly. It’s also important for me to make sure that I am always learning something new and unrelated to my industry.


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