NAME: Gerald Ding
COMPANY: Sibling Rivalry
CAN YOU DESCRIBE YOUR COMPANY?
Sibling Rivalry is a creative studio that combines immersive storytelling with a distinct design sensibility. It was founded by Joe Wright, Mikon van Gastel and Maggie Meade in 2011.
WHAT’S YOUR JOB TITLE?
WHAT DOES THAT ENTAIL?
Directing a commercial, short film or music video is similar to being a chef at a restaurant. You handpick a team of individuals based on their specific talents to execute the vision you have in mind. It’s up to the director to bring out the best performance from each person working on the film for it to become what you imagined.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I think the misconception about directing is that you’ve got to be difficult to work with if you want to be respected in this industry. I don’t believe that. I think how you present yourself and treat others is just basic common sense and respect. You can find your way of communicating what’s important to you while staying focused on the bigger picture.
WHAT’S YOUR FAVORITE PART OF THE JOB?
When there’s a genuine mutual respect and trust between the artists you’re collaborating with; it really elevates the project and raises my expectations because it evolves into something greater than what I first imagined it as.
WHAT’S YOUR LEAST FAVORITE?
My least favorite part of the job is not working!
WHAT IS YOUR FAVORITE TIME OF THE DAY?
The time that I can get a coffee in my hand.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I’d like to think I’d still be making something that I could show or share with my friends.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I think the excitement of watching films as a kid never left me. I still remember each film and how it affected me, and I loved talking about them after and retelling the stories I had seen. I got into directing so I could tell my own stories, but now the process of making a film is more exciting to me than watching one.
I got into directing through animation because I saw Akira as a kid and wanted to be an animator. As a character animator you’re stoked on just owning a sequence or portion of the film, but eventually I just wanted to work on the whole story and got into directing.
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
HPE Tech Actually, G-Dragon x Airbnb Superstar Superhost, Google Android Handshake and House of Marley The Get Together.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I’m currently working on a short documentary about this female fighter; we just filmed a portion of it in Belarus. It’s nowhere close to being finished right now but there’s a lot of great talent involved and it’s a story I’m really excited about.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My 35mm film camera Fuji Klasse S film camera (RIP, I’m sorry I broke you), my future Contax T3 35mm point-and-shoot and my Miele washing machine (it’s a life goal after years of renting apartments in New York).
WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
CARE TO SHARE YOUR FAVORITE MUSIC TO WORK TO?
Filming on set I don’t listen to music unless it’s a part of the scene. I always have hip-hop and RnB in my head but when I’m writing treatments or scripts I usually listen to Frank Ocean or some sad girl pop. I don’t know why, but it works.
THIS IS A HIGH-STRESS JOB WITH DEADLINES AND CLIENT EXPECTATIONS. WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I just try to do my best each time and show up prepared because it’s a privilege for me to be here and I embrace all of it, good and bad. I’ve been training in Brazilian Jiu jitsu for quite some time so hard sparring with your friends is a great way to get rid of stress (as well as your ego).