Behind the Title: Framestore director of production & ops Sarah Hiddlestone

NAME: Sarah Hiddlestone

COMPANY: Framestore

CAN YOU DESCRIBE YOUR COMPANY?
Framestore is a BAFTA-and Oscar-winning visual effects studio. We produce visual content for any screen from films and TV programs to theme park rides to large-scale installations and virtual/augmented/mixed realities.

WHAT’S YOUR JOB TITLE?
Director of Production & Operations

WHAT DOES THAT ENTAIL?
My role oversees daily negotiation and communication, and ensures that the New York office runs smoothly. I focus on creating an environment, studio culture and working process that allows teams to produce high-quality work on time and on budget. My role looks at the bigger picture, ensuring projects are run as efficiently as possible. I’m constantly problem-solving and pushing to create the best working environment for our clients and creative talent.

Framestore

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Choosing soap.

WHAT’S YOUR FAVORITE PART OF THE JOB?
My talented production team and our talented artists — they are the life and soul of all the work we produce at Framestore.

WHAT’S YOUR LEAST FAVORITE?
Tantrums.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
The morning. I’m usually one of the first in, and I get a lot done as the office wakes up.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Living as a beach bum in Bali.

WHY DID YOU CHOOSE THIS PROFESSION?
I fell into this profession. I always loved animation, but studied hospitality management — thought I wanted to be a chef but hated the hours. Oh, the irony. I worked my way up from a PA, learning everything I know on the job. Along the way I’ve developed vital, in-depth knowledge of the production, VFX, VR and emerging technology processes, and the ability to see Framestore as a global whole rather than at individual office or project level.

Working in VFX has allowed me to travel the world, live in different cities (Sydney, New York, London) and meet a network of firm friends that span the globe. My VFX family. I am lucky to have worked at Framestore in both the London and NY offices.

Fantastic Beasts experience

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I am behind the scenes on most of the jobs that come out of the NY office. A stand out for our New York office would include last year’s virtual school bus experience Field Trip to Mars with Lockheed Martin and McCann. It’s gone on to win over 100 awards and truly showed the strength and diversity of our staff. More recently we worked with multiple Academy Award-winner Emmanuel “Chivo” Lubezki to visualize One Night for Absolut and BBH. Our New York office collaborated with Framestore’s film teams in London and Montreal to produce the Fantastic Beasts and Where to Find Them experience.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
My personal all-time favorite is Chemical Brothers’ Salmon Dance, which I produced when working in the London office of Framestore for Dom & Nic at Outsider. I also love The Tale of Three Brothers (an animated storybook within Harry Potter and the Deathly Hallows: Part 1). It is a stunning piece of work.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
There’s just one: my iPhone.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Pilates, boxing, sitting in silence, lots of slow breathing. Thinking “calm blue ocean.”


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