Behind the Title: Light Sail VR’s Matthew Celia

NAME: Matthew Celia

COMPANY: LA’s Light Sail VR (@lightsailvr)

CAN YOU DESCRIBE YOUR COMPANY?
Light Sail VR is a virtual reality production company specializing in telling immersive narrative stories. We’ve built a strong branded content business over the last two years working with clients such as Google and GoPro, and studios like Paramount and ABC.

Whether it’s 360 video, cinematic VR or interactive media, we’ve built an end-to-end pipeline to go from script to final delivery. We’re now excited to be moving into creating original IP and more interactive content that fuses cinematic live-action film footage with game engine mechanics.

WHAT’S YOUR JOB TITLE?
Creative Director and Managing Partner

WHAT DOES THAT ENTAIL?
A lot! We’re a small boutique shop so we all wear many hats. First and foremost, I am a director and work hard to deliver a compelling story and emotional connection to the audience for each one of our pieces. Story first is our motto, and I try and approach every technical problem with a creative solution. Figuring out execution is a large part of that.

In addition to the production side, I also carry a lot of the technical responsibilities in post production, such as keeping our post pipeline humming and inventing new workflows. Most recently, I have been dabbling in programming interactive cinema using the Unity game engine.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I am in charge of washing the lettuce when we do our famous “Light Sail VR Sandwich Club” during lunch. Yes, you get fed for free if you work with us, and I make an amazing italian sandwich.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Hard to say. I really like what I do. I like being on set and working with actors because VR is such a great medium for them to play in, and it’s exciting to collaborate with such creative and talented people.

National Parks Service

WHAT’S YOUR LEAST FAVORITE?
Render times and computer crashes. My tech life is in constant beta. Price we pay for being on the bleeding edge, I guess!

WHAT IS YOUR FAVORITE TIME OF THE DAY?
I like the early morning because it is quiet, my brain is fresh, and I haven’t yet had 20 people asking something of me.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Probably the same, but at a large company. If I left the film business I’d probably teach. I love working with kids.

WHY DID YOU CHOOSE THIS PROFESSION?
I feel like I’ve wanted to be a filmmaker since I could walk. My parents like to drag out the home movies of me asking to look in my dad’s VHS video camera when I was 4. I spent most of high school in the theater and most people assumed I would be an actor. But senior year I fell in love with film when I shot and cut my first 16mm reversal stock on an old reel-to-reel editing machine. The process was incredibly fun and rewarding and I was hooked. I only recently discovered VR, but in many ways it feels like the right path for me because I think cinematic VR is the perfect intersection of filmmaking and theater.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
On the branded side, we just finished up two tourism videos. One for the National Parks Service which was a 360 tour of the Channel Islands with Jordan Fisher and the other was a 360 piece for Princess Cruises. VR is really great to show people the world. The last few months of my life have been consumed by Light Sail VR’s first original project, Speak of the Devil.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
Speak of the Devil is at the top of that list. It’s the first live-action interactive project I’ve worked on and it’s massive. Crafted using the GoPro Odyssey camera in partnership with Google Jump it features over 50 unique locations, 13 different endings and is currently taking up about 80TB of storage (and counting). It is the largest project I’ve worked on to date, and we’ve done it all on a shoestring budget thanks to the gracious contributions of talented creative folks who believed in our vision.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My instant-read grill meat thermometer, my iPhone and my Philips Hue bulbs. Seriously, if you have a baby, it’s a life saver being able to whisper, Hey, Siri, turn off the lights.”

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I’m really active on several Facebook groups related to 360 video production. You can get a lot of advice and connect directly with vendors and software engineers. It’s a great community.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
I tend to pop on some music when I’m doing repetitive mindless tasks, but when I have to be creative or solve a tough tech problem, the music is off so that I can focus. My favorite music to work to tends to be Dave Matthews Band live albums. They get into 20-minute long jams and it’s great.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
De-stressing is really hard when you own your own company. I like to go walking, but if that doesn’t work, I’ll try diving into some cooking for my family, which forces me to focus on something not work related. I tend to feel better after eating a really good meal.


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