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Bill Hewes

Behind the Title: Click 3X executive producer Bill Hewes

NAME: Bill Hewes

COMPANY: Click 3X  (@Click3X) in New York City.

CAN YOU DESCRIBE YOUR COMPANY?
We are a digital creation studio that also provides post and animation services.

WHAT’S YOUR JOB TITLE?
I am an executive producer with a roster of animation and live-action directors.

WHAT DOES THAT ENTAIL?
Overseeing everything from the initial creative pitch, working closely with directors, budgeting, approach to a given project, overseeing line producers for shooting, animation and post, client relations and problem solving.

PGIM Prudential

One recent project was this animated spot for a Prudential Global Investment Management campaign.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Probably that there is no limit to the job description — it involves business skills, a creative sensibility, communication and logistics. It is not about the big decisions, but more about the hundreds of small ones made moment to moment in a given day that add up.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Winning projects.

WHAT’S YOUR LEAST FAVORITE?
Losing projects

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Depends on the day and where I am.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
A park ranger at Gettysburg.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I didn’t choose it. I had been on another career path in the maritime transportation industry and did not want to get on another ship, so I took an entry-level job at a video production company. From day one, there was not a day I did not want to go to work. I was fortunate to have had great mentors that made it possible to learn and advance.

Click it or Ticket

‘Click it or Ticket’ for the National Highway Traffic Safety Administration.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Two animated spots for Prudential Global Investment Management, commercials and a social media campaign for Ford Trucks, and two humorous online animated spots for the NHTSA’s “Click It or Ticket” campaign.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
A few years back, I took some time off and worked with a director for several months creating films for Amnesty International. Oh, and putting a Dodge Viper on a lava field on a mountain in Hawaii.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The wheel, anesthesia and my iPhone.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
I share an office, so we take turns picking the music selections. Lately, we’ve been listening to a lot of Kamasi Washington, Telemann, J Mascis and My Bloody Valentine.

I also would highly recommend, “I Plan to Stay a Believer” by William Parker and the album, “The Inside Songs” by Curtis Mayfield.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Jeet Kune Do, boxing, Muy Thai, Kali/Escrima, knife sparring, and some grappling. But I do this outside of the office.

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