Name: Rob DiFondi
Company: New York City’s Sound Lounge
Can you describe your company?
Sound Lounge is an audio post company that provides creative services for TV and radio commercials, feature films, television series, digital campaigns, gaming and other emerging media. Artist-owned and operated, we’re made up of an incredibly diverse, talented and caring group of people who all love the advertising and film worlds.
We recently celebrated Sound Lounge’s 18th birthday. I’m proud to say I’ve been a part of the SL family for over 13 years now, and I couldn’t ask for a better group of friends to hang out with every day.
What does that entail?
I have actors in my booth all day recording VO (voiceover) for different commercials. My clients (usually brands, ad agencies, production companies, or editorials) hang in my room, and together we get the best possible read from the actor while they’re in the booth. I then craft sound design for the spot by either pulling sound effects from my library or recreating the necessary sounds myself (a.k.a. “Foley”). Once that’s set, I’ll take the lines the actor recorded, the sound effects I created, and any music, and then mix them all together so the spot sounds perfect (and is legal for TV broadcast)!
Being a mixer in the advertising post world isn’t easy. I also have to be able to provide a solid lunch recommendation — I always need to make sure I know where my clients can get the best sushi in the Flatiron district!
What would surprise people the most about what falls under that title?
That most of us are musicians who wanted to be rock stars but thought better of it. Maybe that isn’t so surprising though.
What’s your favorite part of the job?
The people, and the social part of the advertising industry. This business is filled with so many kind, funny and talented people, and it’s so nice to have them be a part of your life. And how can you beat partying every year at the MOMA for the AICP Gala?
What’s your least favorite?
Probably the lack of travel. I love our office, but it would be fun to do my job in different cities once in a while.
What is your favorite time of the day?
Walking in my front door and seeing my wife and kids.
If you didn’t have this job, what would you be doing instead?
Something that involves beaches and nice weather.
How early on did you know this would be your path?
I totally fell into this profession. I went to school to become a music engineer/producer. I had no idea there was a whole industry for mixing TV spots. Once I got into it though, I knew immediately that I loved it.
Can you name some recent projects you have worked on?
I worked on some really nice pieces for Maybelline, Google, Lincoln and TD Ameritrade.
What is the project that you are most proud of?
Miracle Stain, a Super Bowl commercial that I mixed for Tide a few years back. I finished the mix at 10pm on Thursday and got a call at 2am that there had been some changes, so I had to come back to work in the middle of the night. I tweaked the mix until the sun came up and had it ready to ship by 9am. It was one of those very epic projects that had all the classic markings of a Super Bowl spot.
Name three pieces of technology you can’t live without.
My iPhone, my DSLR camera and iZotope RX.
What social media channels do you follow?
I’m a big Instagram guy. I love seeing people’s lives told through photos. Facebook is so 2015.
Do you listen to music while you work? Care to share your favorite music to work to?
Since I work in audio I can’t listen to music while I work, but when I’m not working I listen to a lot of modern country music, Dave Matthews Band (not afraid to say it!), prog metal and pretty much everything in between.
This is a high stress job with deadlines and client expectations. What do you do to de-stress from it all?
I just leased a Jeep Wrangler Unlimited. There’s nothing like putting the top down and taking a drive to the beach!