Behind the Title: Lucky Post lead editor Marc Stone

NAME: Marc Stone

COMPANY: Dallas-based Lucky Post

WHAT’S YOUR JOB TITLE?
Lead Editor

WHAT DOES THAT ENTAIL?
Crafting and composing the best story for the brand with the footage I have been given.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
While this won’t surprise editors, the amount of options that are available in terms of the way something can be shaped.

Also, I do a lot of my own sound design. Sound and music, or absence thereof, are integral to the edit …finding the right tone or enhancing the action is the marriage of those elements.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Storytelling — specifically, telling something in the right way so that it is most effective. I want to experience the emotion of the piece and help others to feel it in the same way.

WHAT’S YOUR LEAST FAVORITE?
Despite the constant and rapid need for content, there are still stories that die on the vine. Ideas you know could have been incredible but for myriad reasons never see the light of day.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I would like to try teaching. I love seeing new editors hone their craft and enjoy helping them find their voice in the industry. I’m also about to start coaching my son’s little league team, so check back in with me in a few months to see what I think of teaching.

Dodge Ram “Born Here”

HOW EARLY DID YOU KNOW THIS WOULD BE YOUR PATH?
I did not initially know this would be my path. I was in various bands and recorded them, but the moment I felt the impact of adding picture to sound, I started tinkering with Avid and taught myself how to edit.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Spots for GameStop, Dodge Ram and The Salvation Army.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
The most inspiring project to date was Dodge Wisdom for the Super Bowl featuring people who are all around 100 years old. I listened to hours of footage of people from all walks of life who have lived through pivotal eras — The Great Depression, WWII and the Battle of the Bulge — equality movements then and now. Hearing the direct experiences from these historic events was unforgettable.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I need to stay busy, and exercise helps me decompress — I play ice hockey, tennis… basically, I am happy to play almost everything. Beach volleyball, if only I could find a beach.

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