AMD, Dell hold user event in New York City


Technicolor Postworks Nick Marucci and Steve Grillo from Brightshot.

AMD and Dell held an event last week in New York City designed to better position themselves in the post production market. While they had technology to show — including AMD FirePro graphics cards and the Dell Precision rack workstation R7610, the tower workstation  T7610 and the mobile workstation M6800 — for the post pros in attendance, the key part of the intimate event was to share information. This included asking questions about what pros need day to day from their technology and workflow, what their pain points are, how Dell ( and AMD ( can help, and what they could do better.

David from Prime Focus

Prime Focus senior editor David Gauff, who won a FirePro graphics card at the event.

It was an open and honest discussion intended to help the product makers as well as the users, who also took the opportunity to mingle with peers from the New York area.  Guests included artist from studios of all sizes, working in a variety of aspects of the industry, including visual effects, editing and finishing.

“It was great to meet with the team behind the machines,” said Fred Ruckel, creative director at Rucksack NY. “With so many options today, being able to discuss my company’s needs at length was refreshing. When the conversation switched to innovation and future workflows, they took copious notes for implementation in future releases. It felt nice to actually be heard.”


Hush’s Eric Alba and Dell’s Mark Rehmann.

That is exactly why AMD and Dell chose to hold this type of event – to give the user a say in upcoming technology. “At AMD, we continue to look for opportunities to consider the voice of the customer in our future technology development,” said Ed Caracappa, Director of Global Sales & Business Development for AMD Professional Graphics. Our FirePro business has been showing strong growth in Media & Entertainment. Much of this growth has come through our partners Dell and their new line of Precision workstations. In our efforts to accelerate our growth in M&E we decided to involve end users in an intimate conversation about our future plans and give them the opportunity to influence the direction these plans might take.”

And the discussion didn’t end with the event. Dell and AMD will be continuing their outreach to these pros, making sure  the conversation that began over food, drinks and technology continues.


Prime Focus chief engineer Bert Hilaire and Dell’s Scott Hamilton.

This Dell AMD event was put on by postproNetwork, sister company of postPerspective.

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