About

Randi Photo 01When I first started writing about the post production industry 20 years ago, technologies like color correction and compositing were still in their infancy. It was the heyday of the million-dollar post room, which was just beginning to go digital. Avid had introduced its nonlinear editor; SGI was bringing out its huge storage boxes; Discreet launched Flame and battled with Quantel for share in the compositing market.

This is the world I stepped into as a former English/Journalism major in my twenties, and which I’ve been in love with ever since. At the beginning it was fascinating just to listen to the industry’s people, learn from the inside, and get a glimpse behind the curtain where all this movie and TV magic was being made. All these years later, that hasn’t changed. My favorite part of being editor of postPerspective.com is still interacting with this wonderful group of professionals, hearing about their work, and sharing their enthusiasm for it.

Of course, the industry has changed in many ways over the years. The revolution in technology that was already underway 20 years ago has brought the industry tools that allow it to be more creative. The brilliant minds of engineers have opened the industry to the brilliant imaginations of artists, who have ever more accessible tools at hand. Trying new things gets easier and easier.

The revolution in communications has made a tightly knit community even more collegial. With social media and the Web, the barriers of time and space have fallen away. Post is one of the industries that has benefited from this shrinking world through greater interaction and a stronger sense of community.

Yet, there’s still no better way to get to know people than actually spending time with them face to face, and that’s where I come in. I spend a lot of my time attending industry events—such as product sneak peeks and trade shows like IBC or NAB—touring post houses and moderating panels. Between scouring the Web for the latest work and writing about the industry, the best part of my job is meeting with the people from the post studios and technology companies, learning what’s new, what’s important, and thus serving as another pair of eyes and ears for you—the reader.

In return, I have one request: Please tell me what you’re doing so I can share it with others and they can learn from that story. Post isn’t just an industry, it’s an art, and your fellow artists are thirsty for your stories—how you got into the business, how you succeeded, what you would have done differently, how you go about doing your job, how you approach projects, and how you work with clients. If there’s one thing we’ve all learned, it’s that the more you know and the more you share, the healthier it is for the whole community.

Thanks for making me feel like such a welcome part of it.

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