NAME: Annick Mayer
CAN YOU DESCRIBE YOUR COMPANY? Butter is a group of talented composers and producers, who all happen to love working with each other. We create original music for moving picture, with a focus in the world of advertising. We also act as music supervisors when clients are looking to license rather than compose.
WHAT’S YOUR JOB TITLE?
WHAT DOES THAT ENTAIL?
As the senior producer at Butter, I am a face and a name to our clients, and the liaison between the clients and our composers. I organize and oversee the briefs, have input on the creative process, manage the schedule and handle the budgets from start to finish. I am wearing two hats at all times: supporting my clients, while remaining a driving facilitator to our team of composers. My main concern is getting the job done well. That means painlessly for our clients, while making sure our composers are able to create the best and most creative product. This is key for me. I also work in the music supervision aspect of what we do at Butter, conducting searches/music research in Butter’s Library, as well as reaching out to publishers, etc., for outside licensing.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Making lunch! At Butter Music + Sound’s west coast office, where I moved a little over a year ago, we often make lunch for clients in our outdoor kitchen. Our LA EP Marcus Nelson and I love to cook, so we jump at the opportunity to share this with our team and clients. Our special is lamb burger Friday’s — seriously delicious.
WHAT TOOLS DO YOU USE?
Dropbox for all things file sharing… we collaborate with artists all over the world, so Dropbox, along with Skype, makes these relationships possible. Spotify is amazing for music research — I love going down the rabbit hole on different genres and artists. I also love a good old-fashioned phone call; this solves the smallest to biggest issue that can easily be lost in translation over email.
WHAT’S YOUR FAVORITE PART OF THE JOB?
When I am reviewing submissions from composers and go, “Yup, this is the one!” Music is very difficult to talk about for many people, and when we nail what agency creatives are describing it is so satisfying.
WHAT’S YOUR LEAST FAVORITE?
When pieces of music that we love die in the demo process. In our business, especially for the composers, you have to learn not to get too attached to your idea, as it can change and even die at the drop of a hat. C’est la vie.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
Lunch with the team. It’s a 30-minute block where we can relax and debrief or talk about something completely stupid, depending on what we need that day.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Working with my hands somewhere outdoors.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I started working in this niche of the music industry when I was around 23, so fairly early! Before that I was writing about music for a culture magazine and waiting tables for a paycheck.
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We just wrapped a five-spot package for Honda (RPA) where we pre-scored everything. It was super fun to help them bring these stories to life from the get-go. In June, we worked on an awesome spot for Android (Droga5.) We were asked to create an original song for an Android spot that would launch on June 30 in tandem with the addition of a leap-second to the world clock. I love, love, love what we came up with. We also work on lots of Supercell spots (Boom Beach, Clash of Clans) for Barton F. Graf 9000, and most recently put together a massive live orchestra that we recorded at Avatar studios, one of my favorite places in New York!
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
Wow, tough question! I loved working on the DirecTV Fantasy Football spots with the Manning brothers (Grey, NY.) There were many logistical hoops to record the Mannings live on set, but our team made it happen. The project was super fun and gained over a million views on YouTube within a few days of going live.
Also, we recently worked on a German spot for Immowelt, one of Germany’s biggest real estate portals. It was a really exciting and creative brief, and what our composers came up with blew my mind.
In my first year at Butter, we recorded a huge ensemble at Avatar Studios with some of New York’s most talented jazz session musicians for a Kayak spot (Barton F. Graf, 9000)… as a huge jazz nerd, that was an amazing day on the job for me!
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
iPhone, iPhone and iPhone.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I have two dogs, so anything from lounging to hiking with them is a good de-stresser. I actually bring one of them to work with me and she is probably the most amazing de-stressing tool. Aside from that, cooking, yoga, running …anything outdoors.