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Quick Chat: Leftchannel designs promo for Gateway Film Center

By Randi Altman

When the Columbus, Ohio-based Gateway Film Center needed a new promo to play after all  trailers and before their feature and independent films, they called on local motion design studio LeftChannel and its creative director Alberto Scirocco.

Scirocco was brought into the project early on. “We designed it to feature some of the signature architecture of Columbus, treated subtly so that the piece still had universal appeal yet had a particular interest to the local viewers who would recognize the city’s architecture,” he says.

We reached out to Leftchannel‘s Scirocco to find out how they worked with the Film Center to get the promo they had envisioned.

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‘Gone Girl’: Light Iron and David Fincher’s path to 6K

By Daniel Restuccio

Light Iron Post CEO Michael Cioni is an outspoken and passionate advocate of pushing the edge of post technology for the mission of getting the best images possible on screen. David Fincher’s Gone Girl represents the third movie, following The Social Network and The Girl With the Dragon Tattoo, that Cioni and his team have collaborated on with the director.

“If you are really doing something profound, you can’t solve it in one project,” shares Cioni, whose company has offices in LA and New York. With David Fincher and his team, key ideas don’t get put to the wayside after the movie finishes. “They store it, develop it and improve it, and then it’s re-deployed with more advanced technology on the next project.”

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Review: Yanobox Nodes 2

By Brady Betzel

I realize, as most editors do, that to grow means to be constantly learning. Not a day goes by where I am not on the Web looking for the latest and greatest tools and tutorials to expand my creative toolbox.

When scouring Twitter one day I found Eran Stern’s (@sternfx) demo of Yanobox Nodes 2 from FX Factory (@fxfactory) which he used to create a promo for the After Effects World Conference. While the project required an advanced level of After Effects skill and finesse, it wasn’t as hard as I thought it would have been, and Nodes 2 was vital in creating such a spectacular spot.

Here is a link to his breakdown: http://www.sternfx.com/tutorials/140. There are many uses for Nodes 2, and motion graphics creator Jayse Hansen has created some stunning HUD Continue reading

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Quick Chat: Cut+Run’s Steve Gandolfi on Rogue ‘Imagination’ spot

By Randi Altman

Remember as a kid imagining monsters under your bed and hiding in closets? Well a new spot for Nissan takes that childhood fear out of the bedroom and amps it up a bit.

Nissan Rogue’s Imagination, out of TBWA\Chiat\Day Los Angeles, features parents and their son heading home on a dark, stormy night. The viewer sees all the safety features that the Rogue has to offer — Moving Object Detection with Around View Monitor, Blind Spot Warning and Forward Collision Warning — but the boy’s very active imagination places danger everywhere, thanks to visual effects supplied by BaconX.

There is a scary tree whose branches seem to be reaching out to grab the car, a growling bear Continue reading

Behind the Title: Not To Scale founder Daniel O’Rourke

NAME: Daniel O’Rourke

COMPANY: Not To Scale (@nottoscalehq)

CAN YOU DESCRIBE YOUR COMPANY?
Well, our Twitter description explains this with apt brevity: We create award-winning film content to be enjoyed and shared by all, for some of the world’s best agencies and brands.

WHAT’S YOUR JOB TITLE?
Founder/Executive Producer

WHAT DOES THAT ENTAIL?
Strategically, I spend a lot of time thinking about where the whole group — we have three studios in three different countries and two fledgling divisions — is heading, and then I will also spend time trouble shooting or offering support to help my MDs in both New York and Continue reading

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Cool Stuff: Michael Kammes’ new Web series ’5 Things’

By Randi Altman

Many of you, especially those who follow social media, might already know of Michael Kammes (@michaelkammes). As his Twitter description says, he’s a director of technology and marketing (at Key Code Media), a workflow consultant, a product specialist, a sound editor, a pundit, a geek, former Chicagoan and current Angeleno.

He is also creator of the new 5 Things web series where he picks a topic or technology and tells you the good and the bad. He has episodes dedicated to Adobe Anywhere, 4K and, most recently, Nexidia Dialogue Search. Next week the episode on Codecs will become live.

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Bellawood hardwood floors take knocks, still shine in new spot

By Randi Altman

Cleats on a hardword floor. Yes, cleats… on a hard wood floor. That hurts just to type. And that’s only one of the cringe-worthy floor offenses shown in a recent spot for Bellawood and Lumber Liquidators out of agency Big River Advertising.

There’s tap dancing, skateboarding, a dog with less than perfect drinking habits, broken glass, coffee spewing…. you know, life. And that’s the point of the spot: the Bellwood floor depicted on A Bountiful Life has had a well-lived life. To help tell that story, Big River called on Trademarky Films and director Ruben Latre of Hostage Films, who also shot and helped post the project.

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Quick Chat: Sound designer David Van Slyke discusses ‘Gotham’

By Randi Altman

Ever wonder what the stoic and steadfast Commissioner Gordon, of DC Comics’ Batman series, was like as a young detective? What about Bruce Wayne as a child? Well, thanks to the new Fox series Gotham, wonder no more. Gotham even gives viewers a glimpse at what some of Batman’s villains were up to in their early days.

Director/executive producer Danny Cannon (Nikita, Dr. Dred, CSI) called on LA-based sound designer David Van Slyke of Sonixphere to help create the pilot’s sound design palette and Episode 3 while also developing a sound design tone that would be carried out throughout the entire series.

For Cannon the choice appeared to be an easy one. He and Van Slyke have worked together Continue reading

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PostChat: Laika’s Christopher Murrie

By Randi Altman

Last week on #PostChat, the weekly Wednesday night Twitter conversation about editing and post, Laika’s Christopher Murrie, ACE, was the guest while host Jesse Averna (@Dr0id) led the conversation.

Murrie (@XopherMonster) has been editing animated fare since 1999 while with Will Vinton Studios, which later became Laika Studios. This animation studio, based about 15 miles outside of Portland, produces short films and features… from scratch. Their most recent offering is the hybrid CG animated feature Boxtrolls, based on the novel “Here Be Monsters.”

Murrie consulted on Boxtrolls, acting as another set of eyes. He served as editor Continue reading

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Review: Sonnet Fusion QR 8TB External RAID

By Brady Betzel

We all know that Thunderbolt 2 has been the talk of the town in terms of storage and I/O devices for the last six months or so. Unfortunately if you don’t own a Mac Pro (2014 model), a high-end PC workstation like the latest HP z840, or have the DIY knowledge to build your Intel X99 architecture-based computer with Thunderbolt capabilities, you are kind of out of luck.

Some people, like me, still need access to “legacy” interfaces such as FireWire 800, eSATA and USB 3.0 — which is sort of on its way to be considered “legacy,” even though I use it as my primary connection. Luckily for us, Sonnet Technologies still provides outstanding external RAID devices like the Fusion QR.

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