Quasarod
Unknown Artist

XML, AAF, EDL, WTF?

Taking your project from the edit suite to the final product.

By The Unknown Artist

I’ve been asked a few times recently to explain the what, how and why of XML, AAF and EDLs. They’re an essential part of any turnover, and each post house will request a different set of one or more of these (often along with your project or bin). I, the Unknown Artist, am here to try and demystify this aspect of turnovers, and hopefully make turnover specs seem less weirdly demanding.

What are they?
When a project is conformed, we’re not relinking your timeline, but rebuilding it in different software. Depending on that software, we need the details of your timeline in one of these formats to interpret it correctly. An EDL is the most simple of the three, which is why we often Continue reading

Sally House

Quick Chat: The Hit House’s Sally House on new Lexus spots

LA-based The Hit House created and produced original music and sound design for the new Lexus NX campaign via Team One Advertising. The Corner Shop produced and Wilfrid Brimo directed. Jump Editorial’s Richard Cooperman provided the cut.

The What You Get Out of It spot features a man in a parking garage, opening a large shipping container. Suddenly people start appearing and entering the container with random items, such as a bike, luggage and a dog. The man then closes the doors and they fall away, revealing a white Lexus filled with all the people and their stuff. They drive away together.

The other commercial in this campaign, which promotes the Lexus’ NX Hybrid, F Sport and Turbo car,  is called Moving. The Hit House (@HitHouseMusic) describes the music they created as industrial and contemporary.

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NetApp
Precision M3800 Mobile Workstation

Dell Precision M3800 gets 4K UltraHD screen, other updates

By Dariush Derakhshani

Dell has announced today that their super slim mobile workstation will host a number of impressive updates. The Intel i7 CPU-based M3800 has been billed as the thinnest and lightest 15-inch mobile workstation and originally debuted in October 2013 to much excitement. I spoke with Dell about the updates to the laptop recently, and I thought the best update is to their high-end screen option: a jaw dropping 4K UltraHD resolution at 3840×2160.

Furthermore, the screen is made of Corning Gorilla glass and has 10-finger touch capability. Unless you have three hands, I doubt you’d need more touch-capability than that. On top of that, you can drive up to two external displays with the Nvidia Quadro K1100M discrete graphics card (or three displays via a USB dock!). Discrete graphics are important to workstation performance, and the Kepler-based K1100M should do a very good job even Continue reading

Behind the Title: Sonic Union’s Steve Rosen

NAME: Steve Rosen

COMPANY: Sonic Union (@sonicunion)

CAN YOU DESCRIBE YOUR COMPANY?
Sonic Union is deeply experienced in audio post and we are proud of our extremely good-looking team of 20 in New York City.

WHAT’S YOUR JOB TITLE? Partner/Mixer

WHAT DOES THAT ENTAIL?
The mixer part of my title is what made the partner part of my title a possibility. I’ve been involved in the New York advertising audio post business for 30 years, and consider myself very lucky to be doing something that I really enjoy every day. But it really shouldn’t take that long to get good at this.

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MOTION TRACKER

Review: Maxon Cinema 4D Studio R16

By Brady Betzel

It’s not every day that I need a full-fledged 3D application when editing in reality television, but when I do I call on 
Maxon’s Cinema 4D. The Cinema 4D Studio R16 release is chock full of features aimed at people like me who want to get in and get out of their 3D app without pulling out all of their hair.

I previously reviewed Cinema 4D Studio R15, and that is when I began to fall in love with just how easy it was becoming to build raytraced titles or grow grass with the click of my Wacom stylus. Now we are seeing the evolution from not just a standard 3D app but a motion graphics powerhouse that can be used to craft a powerful set of opening credits or seamlessly composite a beautiful flower vase using the new motion tracker all inside of Cinema 4D Studio R16.

I’ve grown up with Cinema 4D, so I may be a little partial to it, but luckily for me the great Continue reading

Audio1_rear

AlphaDogs audio pros offer their Top 5 tips for success

Curtis Fritsch, Erik Valenzuela and Marcus Pardo are part of the audio post team at Burbank-based AlphaDogs. They all agree that one of the best parts of the job is the collaborative process — working with clients to realize their audio vision to the fullest potential.

Projects taking place at AlphaDogs include everything from indie feature sound design to documentary clean-up to promo sweetening and audio for reality TV, which is a big part of their work.

AlphaDogs’ suite of tools includes Izotope RX for audio cleanup and restoration; Waves Diamond Bundle for EQs, compression and limiting; Cedar DNS One for dialog noise suppression; Dolby Media Meter and the LM-100 for the CALM Act TV Dialog standard; the Surcode for surround Continue reading

BlackGinger creates CG cars to help tell history of Mazda

Cape Town, South Africa-based VFX, animation and post house BlackGinger recently completed work on a Mazda 3 commercial that takes an historical look into the car-maker’s evolution.

To help tell the story of Mazda through the years, BlackGinger added CG elements, including cars, to live-action footage. “Much research went into recreating every aspect of classic cars that are no longer available,” explains Darrin Hofmeyr, animation supervisor at BlackGinger, “namely the Le Mans winner and the three wheeled Mazdago. We took great care to match the CG cars to the originals.” Check out the spot here.

But it wasn’t just the cars that needed attention — the locations these vehicles were driving through needed to be as accurate as they could be in order to tell the story of Mazda. This Continue reading

My Top 5 favorite keyboard shortcuts for Smoke

This Modern VideoFilm online editor shares some hot-key tips that make the job a bit easier.

By Barry Goch

I’ve been using Autodesk Smoke on Linux and Mac for many years… on features like Stretch and Tell to high-profile TV shows like Madam Secretary. In my experience, and when training new users to Smoke, I’ve found that using “hot-keys” or keyboard short-cuts really improves your speed on the system.

Every time you can reduce a multi-step process to a simple keyboard combination, you get your work done faster. Also, since your hands are on the keyboard, you save time mousing Continue reading

Magnetic Dreams talks organization and productivity

This VFX/animation boutique calls on Shotgun software to keep them on track.

By Don Culwell

Magnetic Dreams is a boutique Nashville-based VFX and animation studio with an underdog spirit. Overseeing a staff of about 30 artists working on everything from commercials with a one-day turnaround to long-term feature projects, I value tools that can help our workflow thrive while keeping things simple at the same time.

For the past three years, Magnetic Dreams has been using Shotgun for our production management, and it has given us a huge advantage in terms of organization and productivity.

Being a small shop is a double-edged sword. One thing our clients like about working with Continue reading

Cut+Run helps man meet rasta dog in new Dr. Pepper spot

Cut+Run’s Steve Gandolfi recently edited a commercial for Dr. Pepper out of agency Deutsch LA and directed by Imperial Woodpecker’s Simon McQuiod. Mop Dog tells the tale of unlikely love story between a Dr. Pepper delivery driver and a dreadlocked dog in need of a home.

The spot begins by giving viewers a glimpse into this dog’s lonely life on the streets. He wanders over train tracks and through a town, stopping for a minute to look at a mop in a window… something the pooch seems to relate to more than the well-groomed dogs he sees being walked on the street by their owners.

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